iPhone 5 Ranked Fifth in User Satisfaction, Behind Four Android Powered
LONDON, February 11, 2013
LONDON, February 11, 2013 /PRNewswire/ --
Despite Apple's success, the much anticipated iPhone 5 only ranks fifth in
device satisfaction in a study of 93,825 US mobile users, behind four Android
(Photo: http://photos.prnewswire.com/prnh/20130211/594495-INFO )
In fact, US mobile users reported a higher satisfaction with their Motorola's
Atrix device (8.57), an Android device at a much lower price point, than Apple
iPhone 5 users (8.23).
The study by mobile research specialists On Device Research, is one of the
largest studies of device satisfaction, measuring 320,000 mobile and tablet
users across six countries.
On Device Research's Marketing Manager, Sarah Quinn said: "Although Apple
created one of the most revolutionary devices of the past decade, other
manufacturers have caught up, with some Android powered devices now commanding
higher levels of user satisfaction."
The 4G effect
The top 5 devices for satisfaction in the US are 4G capable devices, and users
with a 4G subscription reported a higher device satisfaction (7.76) than those
with no 4G subscription (7.28).
Device satisfaction has an impact on network operator satisfaction, which also
showed a positive increase (+0.48) amongst 4G subscribers. 4G users also have
a higher monthly mobile bill.
Quinn continues: "The 4G impact on device and consequently network operator
satisfaction is really interesting. It's also a great opportunity for
operators, with 4G uptake having a positive impact on not only satisfaction,
but also revenue and loyalty."
UK and 4G
In contrast, in the UK where there is only one 4G network operator, EE, the
iPhone 5 is under less pressure from competitor devices, ranking second in
In the study of 52,140 UK mobile users, only the HTC One X scores higher
(8.47) than Apple's iPhone 5 (8.21).
Quinn concludes: "As 4G opens up to more UK cities in 2013, it will provide
opportunities for both mobile network operators and handset manufacturers, to
increase user satisfaction and device usage."
93,825 US mobile users and 52,140 UK mobile users were asked how satisfied
they are with their mobile on a 10 point scale. All questions were asked
through a survey they had taken via the mobile Internet, where their mobile
device is automatically identified. A follow up purchasing and usage study of
1,812 US mobile users was also carried out.
About On Device Research
On Device Research is a research company that gathers responses on mobile
devices. By conducting research on mobile phones and tablet computers we can
reach consumers wherever they are, at any time and in any location. Mobile
research also brings fresh, instant responses that accurately capture
consumers' feelings, thoughts and opinions. For more information visit
For more information contact:Sarah Quinn +44-(0)207-278-6627
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