MGA Entertainment And Nickelodeon Join To Launch Lalaloopsy™, New Animated Preschool Series Set To Premiere Spring 2013

  MGA Entertainment And Nickelodeon Join To Launch Lalaloopsy™, New Animated
                 Preschool Series Set To Premiere Spring 2013

Based on Award-Winning, Best-Selling Lalaloopsy™ Line, New Series Celebrates
Diversity, Friendship and Teamwork

PR Newswire

NEW YORK, Feb. 11, 2013

NEW YORK, Feb. 11, 2013 /PRNewswire/ --MGA Entertainment, Inc. and
Nickelodeon have partnered to launch 52 episodes of the animated preschool
series Lalaloopsy™ premiering in Spring 2013 on Nickelodeon. Based on the
best-selling Lalaloopsy™ line, the half-hour series celebrates diversity,
friendship and teamwork and features the original eight Lalaloopsy™ characters
including Crumbs Sugar Cookie™, Mittens Fluff 'n Stuff™, Bea Spells-a-Lot™,
Pillow Featherbed™, Jewel Sparkles™, Peanut Big Top™, Spot Splatter Splash™,
Dot Starlight™ and all of their friends. The characters magically came to
life when their last stitch was sewn, with personalities based on the fabrics
that were used to make them.


The Lalaloopsy™ television series is co-produced by MGA Entertainment and
Moonscoop Productions.

"Kids adore the Lalaloopsy line and will now be able to engage with these
characters in a whole new way when we bring them to life on TV for the first
time," said Teri Weiss, EVP of Production and Development, Nickelodeon
Preschool. "The Lalaloopsy world is filled with magic and surprises that will
delight preschoolers while teaching important lessons about teamwork and

"Lalaloopsy is a major, growing global brand. Besides toys, Lalaloopsy has
attracted over 200 blue chip licensing partners such as Activision,
Scholastic, Fab, to name only a few. We are delighted to partner up with
Nickelodeon, the greatest kids TV brand in the U.S. to air this outstanding
series based on an award-winning brand. The series is certain to fuel the
brand to new heights," said Isaac Larian, Chief Executive Officer of MGA

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in
Van Nuys, California, manufactures innovative lines of proprietary and
licensed products including toys and games, dolls, consumer electronics, home
decor, stationery and sporting goods. The MGA family includes award-winning
brands such as Little Tikes®, Lalaloopsy™, Bratz®, Bratzillaz™, Novi Stars™,
Moxie Girlz™, and Zapf Creation®. For more information please visit:,,,,,, and

About Nickelodeon
Nickelodeon, now in its 33^rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books and feature films. Nickelodeon's U.S. television network is
seen in more than 100 million households and has been the number-one-rated
basic cable network for 18 consecutive years. For more information or artwork,
visit Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).

SOURCE MGA Entertainment

Contact: Steve Syatt, for MGA Entertainment, +1-818-907-0500,
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