Health Coach, Dr. Roshini Raj, and Colgate Total® Team Up To Offer Women Simple Ways to Take Charge of Their Health

   Health Coach, Dr. Roshini Raj, and Colgate Total® Team Up To Offer Women
                  Simple Ways to Take Charge of Their Health

New WebMD "Healthy Lifestyles" Survey Reveals More Than 40% of Women Drop
Their Health-Inspired Goals for the Year by Valentine's Day

PR Newswire

NEW YORK, Feb. 11, 2013

NEW YORK, Feb. 11, 2013 /PRNewswire/ --As Valentine's Day approaches, the
goals that many women set just last month are already long forgotten. A
recent WebMD survey revealed that nearly 40% of women make a health-inspired
resolution at the beginning of each year — and within that group, 40% of them
drop their goals by Valentine's Day. In fact, of those surveyed, only 14% of
women were successful in maintaining their annual goals for a full year.

"Many women establish goals that are overly ambitious and require major
changes in behavior," said health coach and practicing physician Dr. Raj.
"Actually, women can start taking charge of their health with just a few
small tweaks in their lifestyle." In fact, an overwhelming 81% of women said
the most motivating way to stay on course would be to follow small, achievable
tips and advice that would make a measurable impact on their health.

Dr. Raj, in collaboration with Colgate Total®, has developed tips that are
easy and, more importantly, achievable to help keep women on track for a
better, healthy lifestyle in 2013. "We know that maintaining a healthy
routine can be challenging. That's why we've teamed up with Dr. Raj to show
how even the smallest changes can yield positive results," states Philip
Durocher, Vice President & General Manager, U.S. Oral Care Marketing,
Colgate-Palmolive. "One simple step is to take charge of your health by
making your mouth health a priority. You're already brushing; it's just a
matter of switching to a toothpaste that does more than just protect, but can
actually help improve mouth health. Colgate Total® toothpaste does just that
– it reduces dental plaque germs in 12 hours^1 and helps improve gum health in
four weeks.^2 It's a simple change with a powerful impact."

Other tips Dr. Raj recommend include physical and mental health solutions:

  oDisconnect – Put away the TV remote and other gadgets. Disconnect and
    spend some time reading or taking a walk in the local park. Try to get in
    90 minutes of technology-free time every day.
  oSee the Doctor – Many of us just go to the doctor when we aren't feeling
    well. Schedule a doctor's visit when you are feeling fine to get in your
    annual physical and check up.
  oBring the Gym – When traveling, it can be hard to stay active and hit the
    gym. Pack a jump rope or resistant bands to work out in your hotel room.
    Or ask the hotel if there is other portable workout equipment they can
    bring to your room for a personal workout session.

About Colgate Total® Products
Colgate Total® offers a broad portfolio of products that provide a range of
oral care benefits. Each product has a formula that helps improve the health
of your mouth, to make you confident you are taking better control of your
oral care. Colgate Total® toothpaste has an antibacterial formula clinically
proven to actively fight germs for 12 hours. It is the only toothpaste both
approved by the U.S. Food and Drug Administration (FDA) to prevent
gingivitis^3 and accepted by the American Dental Association to fight plaque
and gingivitis. Colgate Total® toothpaste also is the number-one toothpaste
recommended most by dentists and hygienists.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly
focused on Oral Care, Personal Care, Home Care and Pet Nutrition.
Colgate-Palmolive sells its products in over 200 countries and territories
around the world under such internationally recognized brand names as Colgate,
Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex,
Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's
Science Diet and Hill's Prescription Diet. For more information about
Colgate-Palmolive's global business, visit the Company's web site at To learn more about Colgate Bright Smiles, Bright
Futures®, Colgate's global oral health education program, please visit CL-C

About Dr. Roshini Raj, MD
Dr. Roshini Raj, MD is board certified in Gastroenterology and Internal
Medicine, with a medical degree from New York University School of Medicine
and an undergraduate degree from Harvard College. She is currently a Today
show medical contributor and Medical Editor of Health magazine. She has been
quoted in The New York Times, The Wall Street Journal, Cosmopolitan, Men's
Health, Fitness and other publications on the state of healthcare issues and
health news of the day.

Survey Methodology: The survey was conducted online by WebMD from December
17-26, 2012, among a sample of U.S. women, age 18 and older. The sample size
of the survey is 6,035 U.S. women.

^1 vs. regular, fluoride toothpaste 12 hours after brushing; Fine H et al.
(2006) J Am Dent Assoc 137: 1406-1413
^2 Results improve with continued, twice daily use, shown in 6 month clinical
studies; Report by Y Li (Oct 2012)
^3 Colgate Total® is approved by the FDA to aid in the prevention of cavities,
plaque and gingivitis. It has not been approved for the prevention or
treatment of periodontitis or other diseases.

SOURCE Colgate

Contact: Lesley Kline, Cohn & Wolfe, +1-212-798-9761,
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