Bing.com to Host Largest Interactive State of the Union Experience in History; Opportunity for Americans to Share Their Views on

Bing.com to Host Largest Interactive State of the Union Experience in History;
  Opportunity for Americans to Share Their Views on the President's Address

The Bing Pulse real-time online poll, in partnership with FOX News Channel,
gives Americans an easy way to share their reactions to President Obama's
address at Bing.com/Politics.

PR Newswire

REDMOND, Wash., Feb. 11, 2013

REDMOND, Wash., Feb. 11, 2013 /PRNewswire/ --For the millions of Americans
waiting in anticipation for the president's State of the Union address on Feb.
12 at 9 p.m. EST, Bing and FOX News Channel have partnered to launch the
first-of-its-kind Bing Pulse online voting tool, which enables Americans to
track and share opinions in real time during the president's State of the
Union speech. The Bing Pulse is part of a comprehensive State of the Union
experience at Bing.com/Politics. The site provides a single destination for
up-to-the-minute political news, expert information, real-time conversations
and social sentiment on major policy issues.

To view the multimedia assets associated with this release, please click:
http://www.multivu.com/mnr/60078-microsoft-bing-com-to-host-interactive-state-of-the-union-experience

(Photo:http://photos.prnewswire.com/prnh/20130211/MM56953)

The number of Americans who crave a more interactive political experience is
growing, according to a recent Bing survey showing that nearly 75 percent of
people identified themselves as active participants or observers in online
political discussions.^* Powered by Bing search technology and its unique
social search experience, Bing's State of the Union site is a nonpartisan
online destination that was launched to meet this growing need for
up-to-the-minute political information and second-screen experiences that are
a great companion to political broadcasts.

Bing.com/Politics will keep people in the know from a vast number of news
sources and social feeds, including a live stream of the State of the Union
address, expert commentary, real-time social media sentiment tracking and
more, such as the following:

  oA live feed of President Obama's State of the Union address at
    Bing.com/politics, including commentary from FOX News Channel political
    experts. FoxNews.com will also feature additional analysis and commentary
    including multiple live video streams along with photo galleries from the
    event. Viewers can log on at: http://www.foxnews.com/sotu.
  oThe Bing Pulse online poll, which will feature updated results every few
    seconds throughout the speech. Unlike typical polls, Bing Pulse will allow
    people to self-identify as male or female, register their party
    affiliation, and join the conversation. It will feature a live count of
    the number of "pulses," or votes, along with a line graph of how users
    react to language and issues throughout the speech. Data will be split by
    gender and political affiliation.
  oReal-time news results using the Bing news selector that helps people
    navigate the news by filtering coverage from left-leaning and
    right-leaning sources.
  oLive sentiment analysis via Bing Beat, which will focus on real-time
    social sentiment across major issues, such as immigration, gun control and
    the fiscal cliff.
  oOriginal videos of former President Jimmy Carter and former House Speaker
    Newt Gingrich offering commentary on the State of the Union address.
  oA live feed of social conversations on Twitter so people can stay informed
    on what leading political pundits are saying about the speech.

"Bing.com/Politics is the best second-screen viewing companion for the State
of the Union address," said Mark Penn, corporate vice president, Microsoft.
"Bing uniquely offers a holistic view of information, reaction and even
sentiment during this key political moment in America. Our strategic
partnership with FOX News Channel allows us to provide the data Americans want
to see most, and Bing Pulse will set the bar for live polls of the modern
age."

Bing.com/Politics is the place to join the conversation and see another reason
for people to choose Bing over Google.

About Bing
Bing is the search engine from Microsoft.It was introduced in 2009 with a
mission to empower people with knowledge — to answer any question and provide
useful tools to help you best accomplish your goals, from the everyday to the
extraordinary.

About Microsoft
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and solutions that help people and businesses realize their
full potential.

^* The Bing research was based on a survey by Impulse Research, an independent
research company based in Los Angeles, Calif. The survey was conducted in
October 2012 online with a random sample of 1,005 men and women, ages 18 to
34, who use the Internet for information on a regular basis — all members of
the Impulse Research proprietary online panel. The Impulse Research
proprietary online panel has been carefully selected to closely match U.S.
population demographics, and the respondents are representative of American
men and women, ages 18 to 34.

SOURCE Microsoft

Contact: Rapid Response Team, Waggener Edstrom Worldwide, +1-503-443-7070,
rrt@waggeneredstrom.com