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Max Life Insurance igenius Young Authors' Hunt Celebrates the


New Delhi, Delhi, India, Friday, February 08, 2013 -- (Business Wire India)

Max Life Insurance, one of India's leading life insurance companies, has opened the online platform for submission of stories and essays in the igenius Young Authors' Hunt. Registered students can now submit their creative pieces through www.igenius.org. The igenius Young Authors' Hunt aims to promote the writing talent of young Indians and will culminate in a book of stories. Eminent authors, Ruskin Bond and Chetan Bhagat, will form a part of the expert jury members, while editorial support will be provided by Rupa Publications India.

Talking about this initiative, Anisha Motwani, Director and Chief Marketing Officer, Max Life Insurance said, “The igenius Young Authors' Hunt is a unique programme that celebrates, recognizes and rewards a child's writing talent. The process aims to nurture the budding young authors of the country. Writing is a form of talent that has immense potential to give your children the confidence for life and wings to their dreams of becoming a celebrated author one day. This platform will encourage them to bring out their excellence and who knows, we might have our next Ruskin Bond or Roald Dahl,” she added.

The igenius Young Authors' Hunt is open for all children between ages 8-15 years from all over India. There are 2 categories: Juniors (Age 8-12 years) and Seniors (Age 12-15 years).

igenius Young Authors' Hunt (Juniors & Seniors) will go through a 3 Round evaluation process. The registration for the igenius Junior and Senior programme will be open till April 20, 2013 and the Creative Writing Submissions (Essay/ Short Story) will be open till April 30, 2013.

In Round 1, children can submit their creative writing within the word limit prescribed for each category. In Round 2 short-listed participants will have to appear for on-the-spot creative writing. The creative writing submission has two categories: Essay or Short Story. There is no specific topic for story writing and participants can write their own stories. The topics for the essays are listed on the website for the junior and senior categories.

The Final Round will have short-listed participants from Round 2 who will interact with the jury at the Grand Finale to be held in September 2013.

Additionally, Author's Day will be organised in all offices of Max Life Insurance through a live simultaneous webcast with Ruskin Bond and Chetan Bhagat in two rounds. The budding writers can take writing tips from the authors through the webcast by visiting our offices.

Grand First Prize: 40 top creative writings to be published in a book by Rupa Publications India and a Kindle e-reader.

Second Prize: Next 60 creative writings to be published in a children's publication or an igenius e-book and 60 Young Authors' Scholarships worth Rs. 5000/- each.

Consolation Prizes: 400 Children's Book Hampers.

There are 1000 Early Bird Prizes (a Ruskin Bond book autographed by him) for participants who submit the first 1000 original and valid Creative Writing Submissions.

About Max Life Insurance:

About Max Life Insurance Co. Ltd. (www.maxlifeinsurance.com)

Max Life Insurance, one of the leading life insurers, is a joint venture between Max India Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max India is a leading Indian multi-business corporate, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is amongst the top general insurers in the world. Max Life Insurance offers comprehensive life insurance and retirement solutions for long-term savings and protection. A financially stable company with sound investment expertise, Max Life Insurance has a strong customer-centric approach focused on advise-based sales and quality service.

In the financial year 2011-12 Max Life Insurance had a market share of 8.6%. The Company has been one of the fastest growing life insurance companies with total revenue of Rs. 6,391 crore and enterprise profit of Rs.733 crore for the Financial Year 2011-12. The Company's share capital of Rs. 2,127 crore with a solvency margin of 534% is indicative of its financial strength and stability. As on 31st March 2012, Max Life Insurance had assets under management of Rs.17,215 crore.

Media contact details

Chumki Sen, Max Life Insurance, +91 9811854303, chumki.sen@maxlifeinsurance.com

Contributed via: Bloomberg Publisher WEB Service

Provider ID: f05fd98932294d3c95c2017a923b0939

-0- Feb/11/2013 05:07 GMT

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