Gray Television Adds 10th Market To Subscribe To Rentrak's TV Ratings Currency

Gray Television Adds 10th Market To Subscribe To Rentrak's TV Ratings Currency

- Expanded Contract Adds Additional Client Stations in Lexington, KY -

PR Newswire

PORTLAND, Ore., Feb. 11, 2013

PORTLAND, Ore., Feb. 11, 2013 /PRNewswire/ --Rentrak Corporation (NASDAQ:
RENT), the leader in multi-screen media measurement serving the advertising,
television and movie industries, today announced a multi-year local TV ratings
contract with Gray Television for its CBS and CW stations, WKYT/EKYT-TV
Lexington, Kentucky.

As an early adopter of Rentrak's stable and granular TV viewing information,
Gray Television began utilizing Rentrak's ratings currency in 2010 and over
the past three years, has expanded the partnership with Rentrak across 10
markets. This most recent expansion makes Lexington, KY the 61^st market to
have multiple stations using Rentrak ratings.

"Having Rentrak ratings every day of the year will give us deeper insight into
the viewing habits of the WKYT & CW Lexington audience," said Chris Mossman,
General Manager, WKYT/EKYT. "Rentrak's ratings from passive measurement of
over 30,000 homes in Lexington will help us make more informed programming
decisions and ensure our advertiser partners know how many people are watching
sporting events and newscasts that air outside of the traditional four week
sweeps window."

"Rentrak is proud of its long-standing partnership with Gray Television and is
excited to expand, yet again, to the Lexington, KY market," said Cathy Hetzel,
Corporate President and President of Advanced Media and Information at
Rentrak. "Local stations across the country are utilizing the more stable and
reliable insights from Rentrak to reach their audiences with more targeted
programing and advertising."

Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The service incorporates information from over 20
million televisions and is the only fully integrated system of detailed
satellite, telco and cable TV viewing data commercially available.

About Rentrak Corporation:

Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit


Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151


SOURCE Rentrak Corporation

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