HSN Cares Celebrates 'American Heart Month' By Partnering With Diet Coke®, The Heart Truth® and Walgreens

HSN Cares Celebrates 'American Heart Month' By Partnering With Diet Coke®, The
                          Heart Truth® and Walgreens

-- Portion of Proceeds from Curated Products Found in the 'HSN Red Store' and
HSN's 24 Hour Dress Event go to the Foundation for the National Institutes of
Health (FNIH) --

-- Partnership with Walgreens and Diet Coke Features $10,000 HSN Gift Card
Sweepstakes and Point of Purchase Coupon at Walgreens Stores Nationwide --

PR Newswire

ST. PETERSBURG, Fla., Feb. 11, 2013

ST. PETERSBURG, Fla., Feb. 11, 2013 /PRNewswire/ --Leading multichannel
retailer HSN, announced today thatas part of its multi-year marketing
partnership with The Coca-Cola Company, HSN Cares – the philanthropic arm of
HSN - has joined Diet Coke for a month of multiplatform promotionsto raise
awareness for The Heart Truth^®campaign. Promotions include a special curated
'Red Store', donation points across all of the retailer's platforms and an
in-store partnership with Walgreens in more than 7,000 stores across the

(Logo: http://photos.prnewswire.com/prnh/20070214/CLW048LOGO-b)

"We are very proud to be partnering with Diet Coke, The Heart Truth^® and
Walgreens, to help promote an extremely important cause, create engaging,
informative conversations on multiple platforms and raise funds for critical
women's heart health education and research programs, " said Bill Brand,
Executive Vice President of Programming, Marketing and Business Development
for HSN. "HSN Cares is committed to supporting women and families in need
through raising funds for trusted global causes, and The Heart Truth^®
campaign aligns wonderfully with HSN's corporate responsibility campaign."

HSN's 'Red Store'is a curated boutique on HSN.com that features red products
from brands including Liz Lange, Badgley Mischka, Vicky Tiel, Joy Mangano,
Coca-Cola, Deborah Lippman, Korres, Lulu Guinness, Diane Gilmanandmany more.
During the entire month of February, HSN will donate a portion of the purchase
price for items found in HSN's 'Red Store'to theFoundation for the National
Institutes of Health (FNIH) to support The Heart Truth^® and women's heart
health education and research programs.

Additionally, HSN jewelry designerHeidi Daushas designed her own version of
the iconicRed Dress^SM pin, exclusively for HSN. TheRed Dress^SM is the
centerpiece ofThe Heart Truth^®campaign, which was created and introduced as
the national symbol for women and heart disease awareness in 2002 by the
National Heart, Lung, and Blood Institute (NHLBI). TheRed Dress^® reminds
women that heart disease is their #1 killer and inspires them to take steps to
lower their risk for the disease. HSN's annual 24 Hour Dress event onFebruary
27 will also supportThe Heart Truth^®campaign, offering HSN customers the
opportunity to donate to the cause by purchasing the perfect red dress.

The Heart Truth^®is a national campaign that raises awareness and funds in
support of women's heart health education and research. It was developed by
the NHLBI, part of the National Institutes of Health (NIH), U.S. Department of
Health and Human Services (HHS). Through the campaign, the NHLBI leads the
nation in a landmark heart health movement embraced by millions who share the
common goal of better heart health for all women.

Through a point of purchase offer at more than 7,000 Walgreens stores,
customers can visit the Diet Coke display and register to win $10,000 HSN gift
card during the month of February. With more than 6.3 million customers
visiting these retail stores a week, Walgreen's partnership with HSN and Diet
Coke is an extremely impactful way to reach the millions of women affected by
heart disease. In addition, new HSN customers may receive a HSN coupon valid
for $10 off a purchase of $20 or more when they purchase a 12-pack of Diet
Coke during the month. Visit the Diet Coke display at your local Walgreens for

HSN customers can donate in support of the campaign via all of HSN's platforms
– TV, HSN.com, HSN Mobile and by calling1-800-284-3100. One hundred percent
of the donations will go to support women's heart health programs to educate
women about heart healthand provide information on the risk factors of heart
disease as well as tips for prevention. 

To learn more about women's heart health, make a donation or to support the
cause by shopping HSN's Red Store,visit HSN.com keyword: Heart Truth and
follow @HSN on Facebook, Twitter, Instagram and Pinterest.

About HSN:
HSN is a leading interactive multi-channel retailer, offering a curated
assortment of exclusive products and top brand names to its customers. HSN
incorporates entertainment, inspiration, personalities and industry experts to
provide an entirely unique shopping experience. At HSN, customers find
exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle,
Fashion/Accessories, and Electronics. HSN broadcasts live to 96 million
households in the US in HD 24/7 and its website –HSN.com- is a top 10 most
trafficked e-commerce site, featuring more than 16,000 product videos. Mobile
applications include HSN apps for iPad, iPhone and Android. HSN, founded 35
years ago as the first shopping network, is an operating segment of HSN, Inc.
(Nasdaq: HSNI). For more information, please visitHSN.com, or follow @HSN on
Facebook , Twitter, Instagram and Pinterest.

The Heart Truthand The Red Dress are registered trademarks of HHS.Red Dress
is a service mark of HHS. National Wear Red Day is a registered trademark of
HHS and AHA.

Participation by HSN and its partners does not imply endorsement by

©2013 The Coca-Cola Company. The Heart Truth and its logo are trademarks of
HHS. Red Dress^SM  is a service mark of HHS. Participation by HSN and
Coca-Cola does not imply endorsement by HHS/NIH/NHLBI.


Website: http://www.hsn.com
Contact: Karen Varga-Sinka, HSN Public Relations, +1-813-944-7124,