Samsung Announces the Availability of WB250F and DV150F SMART CAMERAs

  Samsung Announces the Availability of WB250F and DV150F SMART CAMERAs

   New SMART CAMERA 2.0 models put the heavy lifting on the camera, not the

2013 International CES

Business Wire

RIDGEFIELD PARK, N.J. -- February 11, 2013

Samsung Electronics America, Inc., a market leader and award-winning innovator
in consumer electronics, today announced the availability of the first two
models in the highly anticipated SMART CAMERA 2.0 line-up. The WB250F
long-zoom model and DV150F with the popular DualView form factor – which both
offer sophisticated Wi-Fi connectivity for photo sharing, backup and an
extensive range of other features – are available now at retailers across the

“Samsung has spent the last few years really cementing its leadership in SMART
CAMERAs so in 2013 we focused on improving the experience even more and making
it as easy as possible for the consumer,” said Ron Gazzola, Vice President of
Marketing for Digital Imaging. “Connectivity has become the standard for
digital photography but delivering connectivity in the easiest way possible
through all-in-one apps, touch LCD screens and features like AutoShare truly
differentiate Samsung in the digital imaging space and give us a definite

SMART CAMERA 2.0, initially announced at the 2013 International Consumer
Electronics Show in January, is the evolution of Samsung’s leadership in
connected cameras and focuses on ease of use with touch LCD screens and an
all-in-one mobile app. Aimed at smartphone users yearning for better imaging
performance, the new user interface combines touch-typing and big screen
functionality for quicker editing and uploading to devices and social media
networks. A new feature, AutoShare, automatically backs up images and video to
a smartphone or connected tablet device as they are taken, which means that
files are stored safely on the go. In another SMART CAMERA 2.0 improvement,
the Samsung SMART CAMERA App merges Remote Viewfinder, MobileLink and
AutoShare into a single app. Smartphone and tablet users can download the app
to their Android or iOS device to connect with Samsung’s SMART CAMERAs via a
Wi-Fi connection and edit, share and back-up images with ease.

As the flagship model of the WB long zoom line-up, the WB250F enhances the
advanced optical zoom and image quality for which the WB line of cameras is
known, with SMART CAMERA 2.0 technology to facilitate even easier sharing and
saving images. With a classic, yet lightweight form factor, the new
14.2-megapixel WB250F makes the perfect travel accessory with an 18x optical
zoom and a BSI CMOS sensor.

A hybrid interface with a touch LCD screen and five-way navigational keys give
users control to adjust the WB250F to their preferences, and also features
full manual (P/S/A/M) modes. Shutterbugs can be sure they’re capturing
everyone at their best, with the Best Face feature, which automatically
selects the best facial expressions from a burst shot. SMART Mode and Motion
Photo features allow users to shoot like the pros and achieve full creativity
under any condition. And with Wi-Fi capabilities, users can share high-quality
photos quickly and easily. The durable, pop-up flash on the WB250F can be
titled forward to backwards to create more flattering flash photography—and
the flexibility is sure to impress gadget lovers. The camera is available in
four sleek colors: white, cobalt black, gun metal and red.

The DV150F combines Samsung’s unique DualView technology in the form of a
1.48” (38mm) front LCD screen for easy self-portrait taking, with Wi-Fi
connectivity at the touch of the Direct Link button, that makes sharing and
storing photos simple and easy. Creativity is king with the DV150F thanks to a
variety of fun features such as Smart Filter 3.0, Motion Photo and Magic Frame
for producing artistic and unique photos that beg to be shared instantly.
Child Mode displays colorful animations on the DualView front screen to keep
children focused at the lens while capturing memories. The DV150F packs a 16.2
Megapixel CCD sensor, 5x optical zoom with an F2.5 25mm bright lens into a
small, aluminum body. Plus, in three stylish colors: cobalt black, white, and
plum the DV150F is a great camera for snapping photos on-the-go.

Pricing and availability

The WB250F (MSRP: $249.99) and DV300F (MSRP: $149.99) are now available from
authorized Samsung retailers and at For more information on
the WB250F, DV150F and the full line of Samsung digital cameras, please visit

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA),
a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad
range of award-winning, digital consumer electronics and home appliance
products, including HDTVs, home theater systems, MP3 players, digital imaging
products, refrigerators and washing machines. A recognized innovation leader
in consumer electronics design and technology, Samsung is the HDTV market
leader in the U.S. Please visit for more information.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in consumer electronics and 
the  core components that go into them. Through relentless innovation and
discovery, we are transforming the worlds oftelevisions, smartphones,
personal computers, printers, cameras, home appliances, medical devices,
semiconductors and LED solutions. We employ 227,000 people across 75 countries
with annual sales exceeding US$143 billion. Our goal is opening new
possibilities for people everywhere. To discover more, please visit


Allison + Partners for
Samsung Electronics America
Frank Filiatrault, 646-428-0617
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