American Celerates Black History Month

                    American Celerates Black History Month

PR Newswire

FORT WORTH, Texas, Feb. 11, 2013

FORT WORTH, Texas, Feb. 11, 2013 /PRNewswire/ -- American Airlines, a global
company connecting people from many different cultures and communities, is
celebrating Black History Month by honoring "Our Past, Celebrating Today and
Preserving our Future."


"Our strategic relationships with diverse partners enhance our world-class
customer experience and demonstrates who we are as an airline – not just for
the month of February – but each and every day," said Rob Friedman, American's
Vice President of Marketing.

As part of the celebration of the past, American has a virtual history
available online featuring pioneers in aviation including Captain David
Harris, the first African-American pilot hired by a commercial airline
Patricia Banks, the first African-American flight attendant and the Tuskegee
airmen. To view the tour visit

American Airlines C.R. Smith Museum is also exhibiting the Smithsonian's Black
Wings – American Dreams in Flight that highlight the challenges and
accomplishments of African-American aviation professionals and the obstacles
they overcame to break into aviation. For further information on the exhibit

Celebrating the present, American has assembled items from fine dining menu
offerings and special tribute entertainment onboard its flights. Marcus
Samuelson, one of the company's celebrity chefs, salutes his heritage and his
belief in the power of food to connect people. Wines have been selected to
bring ethnic, cultural and seasonal differences of wineries throughout the
world including the 2012 House of Mandela Thembu Collection Sauvignon Blanc
offered by Heritage Link Brands, the largest importer and marketer of
Black-produced wine from Africa in North America onboard select international
flights in First and Business Class. Additionally, Sparkle a much-anticipated
movie, is airing on certain flights.

As part of looking to the future, while onboard customers can tune in to
Channel 18 to Magic Johnson's Celebrity Playlist where he also reveals his
favorite recording artist of all time (Channel 18 is available on certain
entertainment systems). The Feb. 1 issue of American's award winning onboard
magazine, American Way, features Earvin "Magic" Johnson on the cover with an
article that explores American's support of the Magic Johnson Foundation and
its efforts to address the needs of ethnically diverse communities. Other
articles include Jackie Robinson's daughter discussing her father's role in
breaking professional baseball color barrier and the first African-American
pilot to fly solo around the world.

Looking to the future, American as a supporter of the United Negro College
Fund (UNCF) for more than 35 years, is helping today's students become
tomorrow's leaders. As part of that support, American has partnered with UNCF
to a co-branded gift card. With every $50 spent, American donates $5 to
assist the organization help more than 60,000 students.

American is partnering with Macy's and The American Black Film Festival (ABFF)
which will be in Miami, June 19 – 23. Customers will have a chance to win a
trip to ABFF. Visit to participate. American is also
offering a 10% discount to travel to Miami for this special event. Go to and use Promo code 5763DR to book your flight.

About American Airlines
American Airlines focuses on providing an exceptional travel experience across
the globe, serving more than 260 airports in more than 50 countries and
territories. American's fleet of nearly 900 aircraft fly more than 3,500 daily
flights worldwide from hubs in Chicago, Dallas/Fort Worth, Los Angeles, Miami
and New York. American flies to nearly 100 international locations including
important markets such as London, Madrid, Sao Paulo and Tokyo. With more than
500 new planes scheduled to join the fleet, including continued deliveries of
the Boeing 737 family of aircraft and new additions such as the Boeing
777-300ER and the Airbus A320 family of aircraft, American is building toward
the youngest and most modern fleet among major U.S. carriers. American's
website,^®, provides customers with easy access to check and book
fares, and personalize news, information and travel offers. American's
AAdvantage^® program, one of the most popular frequent flyer programs in the
world, lets members redeem miles for flights to almost 950 destinations
worldwide, as well as flight upgrades, vacation packages, car rentals, hotel
stays and other retail products. The airline also offers nearly 40 Admirals
Club^® locations worldwide providing comfort, convenience, and an environment
with a full range of services making it easy for customers to stay productive
without interruption. American is a founding member of the oneworld^®
alliance, which brings together some of the best and biggest airlines in the
world, including global brands like British Airways, Cathay Pacific, Iberia
Airlines, Japan Airlines, LAN and Qantas. Together, its members serve more
than 900 destinations with more than 9,000 daily flights to 150 countries and
territories. Connect with American on Twitter @AmericanAir or American Airlines, Inc. and American Eagle
Airlines, Inc. are subsidiaries of AMR Corporation. AMR Corporation common
stock trades under the symbol "AAMRQ" on the OTCQB marketplace, operated by
OTC Markets Group.

Current AMR Corp. news releases can be accessed at

SOURCE American Airlines

Contact: Martha Pantin, +1-305-520-3197,,
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