ADTRAN Enhances Partner Program with Incentives and Improved Path for Growth

  ADTRAN Enhances Partner Program with Incentives and Improved Path for Growth

Expanded Channel rewards broaden business opportunities for invested partners

Business Wire

HUNTSVILLE, Ala. -- February 11, 2013

ADTRAN^®, Inc., (NASDAQ:ADTN), a leading provider of cloud connectivity,
virtual mobility and enterprise communications solutions, today announced
enhancements to its award-winning Channel Partner Program. These changes are
designed to expand financial incentives and rewards at all partnership levels,
and to support the needs of each unique business model. The enhanced program
addresses current market challenges for all of ADTRAN’s Channel partners with
a friendly path to tiered benefits, where they have access to more rewards and
tools for success.

ADTRAN’s Channel Partner Program provides these new benefits without adding
complexity to the program’s structure. Partners across all tiers will now be
able to take advantage of specialized training in ADTRAN solutions.
Additionally, they will have prioritized access to pre- and post-sale support,
demo equipment and remote install support.

As a part of the program, “Registered” partners will, for the first time, have
access to guided discounts with no contractual commitment. This is a
tremendous advantage for those who may be concerned about risks associated
with expanding their portfolio and trying new options. The Registered Partners
will be able to register deals which will provide them with increased margin
opportunities. These partners will also have access to specialized training
that will make them eligible for additional rewards and support.

In order to reward partners who demonstrate continued investment and
commitment to their partnership with ADTRAN, the enhanced Channel Partner
Program extends additional rewards to its “ADvantage Plus” tier. ADvantage
Plus Partners who are compliant and have completed specialized training can
benefit from expanded sales coverage, prioritized pre- and post-sales support,
access to refurbished equipment and performance incentives based on growth

“ADTRAN is focused on maintaining strong relationships with our Channel
partners because they are a vital component to our company’s success. Every
time one of our partners invests in training or demo equipment, it’s an
investment in their business as well as in ADTRAN, and we want to reward them
for that,” said Ted Cole, vice president of Channel sales for ADTRAN. “The
enhanced Channel Partner Program provides expanded incentives and rewards for
partners that increase their engagement so each partner, regardless of level,
can be competitive with ADTRAN.”


ADTRAN, Inc. is a leading global provider of networking and communications
equipment. ADTRAN’s products enable voice, data, video and Internet
communications across a variety of network infrastructures. ADTRAN solutions
are currently in use by service providers, private enterprises, government
organizations, and millions of individual users worldwide. For more
information, please visit


Connect2 Communications for ADTRAN
Ashley Baster, 919-435-9112
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