Maxymiser Named as a Leader in Online Testing
Leaders Cited for Providing Extensive Data Handling, Reporting and
Analysis, and Integration Capabilities by Independent Research Firm
NEW YORK, NY -- (Marketwire) -- 02/11/13 -- Maxymiser, the global
expert in testing, personalization and cross channel optimization
solutions for online businesses, was named as a leader in The
Forrester Wave(TM): Online Testing Platforms, Q1 2013. In the
53-criteria evaluation of the seven most significant online testing
vendors, Maxymiser was ranked highest in Strategy.
Maxymiser's MaxTEST(TM) solution was evaluated by Forrester Research.
The report cited MaxTEST(TM) as "exhibiting consistently strong
capabilities across all categories of online testing functionality,
with particular depth in reporting and analysis."
A key takeaway of the comprehensive report stated that online testing
is poised for "a major expansion beyond on-site experimentation."
Online testing programs must optimize the full customer experience
and support a multichannel approach. According to the report,
"[Maxymiser] has also been aggressive in supporting testing in mobile
and social channels."
"As testing continues to evolve from an IT-based solution to an
enterprise SaaS solution, we're thrilled that Forrester develops
these comprehensive reports to help marketing professionals make
informed decisions when faced with the daunting task of choosing a
testing vendor," explains Tim Brown, CEO of Maxymiser. "We believe
our ability to innovate and lead the market in testing, as well as
using complex data to provide bottom-line analysis and cross-channel
optimization, sets us apart from our competitors."
During 2011 and 2012, Maxymiser experienced remarkable growth --
quadrupling its North American client base and adding many flagship
clients, including Alaska Airlines, Harry & David, Hertz, IBM,
Intercontinental Hotels Group, LIDS, Scotia Bank, Sovereign Bank,
Teleflora, and Wyndham Hotel Group, to name a few.
To download a free copy of the report, please visit Maxymiser's
Maxymiser enables any online business to turn every
interaction into an experience with our cloud-based testing,
personalization and cross channel optimization solutions. Maxymiser
serves billions of individual experiences across every digital
channel that dramatically improves conversion rates and revenue based
on real-time data. Combined with a team of industry experts,
Maxymiser's Customer Experience suite quickly delivers measureable
results to every client with multivariate testing, segmentation,
behavioral targeting and product recommendations for web, mobile,
social and email. Maxymiser provides unique experiences for the
world's most iconic brands, including Alaska Airlines, Harry & David,
LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in
2006, Maxymiser has offices in New York, London, San Francisco,
Edinburgh and Dusseldorf, as well as a global network of marketing
and technology partners.
Channel V Media
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