Mega Bloks Hot Wheels™ Construction Sets Unveiled At New York Toy Fair

    Mega Bloks Hot Wheels™ Construction Sets Unveiled At New York Toy Fair

PR Newswire

MONTREAL/NEW YORK, Feb. 10, 2013

MEGA Brands and Mattel continue to expand construction lines

MONTREAL/NEW YORK, Feb. 10, 2013 /PRNewswire/ - MEGA Brands launches its
brand-new Mega Bloks Hot Wheels™ collection today at the 2013 American
International Toy Fair. Toy insiders will get a full preview of the
highly-anticipated construction line hitting stores this summer.

Following their successful  launch of the  Mega Bloks Barbie  line in  Holiday 
2012, MEGA Brands and  Mattel continue to  expand the construction  category 
with a full range of  building sets based on  the iconic and best-selling  Hot 
Wheels^® brand. Mega Bloks Hot Wheels  brings together the speed, action  and 
performance of  this world  famous boys  brand with  easy building  fun,  cool 
action   features   and   the    world's   first   collectible   Hot    Wheels 

"2012 was an exciting year for  Mega Bloks as we materialized our  partnership 
with Mattel and launched the Mega Bloks Barbie line", said Vic Bertrand, Chief
Innovation Officer at MEGA Brands. "As  we continue to join our expertise,  we 
are now proud to introduce the brand new Mega Bloks Hot Wheels collection  for 
Fall 2013,  where Mega  Bloks brings  the  world's most  famous car  brand  to 
building toys."

The Mega Bloks Hot Wheels collection  allows boys and collectors to build  and 
customize  awesome  vehicles  such  as  the  ripcord-powered  Build  and  Race 
assortment, the motorized  3-in-1 Super Blitzen^TM  Monster Truck with  custom 
parts for three vehicle transformations, or the Urban Agent^TM Escape Rig with
missile launchers and vehicle stunt ramp. Every set, including the Hot Wheels
Test Facility™  playset,  includes  exclusive  Team  Hot  Wheels™  collectible 

Unveiling its  biggest ever  product launch  at this  year's Toy  Fair,  MEGA 
Brands (booth # 751) will also showcase  its 2013 additions to the Mega  Bloks 
Barbie range with all-new themes and features such as lights and sounds,  tons 
of accessories, and more  Barbie™ Friends including  Ken™! Toy Fair  attendees 
will be treated to a  preview of all the new  sets for Fall '13 including  the 
Mega Bloks Barbie™ Glam Scooter,  Dolphin Adventure, Glam Salon, Horse  Stable 
and Super  Star Stage,  which features  fun songs  and a  light-up stage  that 
responds to the beat of the music.

The Mega Bloks Thomas & Friends® preschool construction line is also  expanded 
and refreshed for the 2013 Fall  and Holiday seasons with more buildable  sets 
and new sturdy PVC-free bags for easy clean-up and practical storage. In  Fall 
2013, little engineers can build out all of the action on the tracks  inspired 
by the upcoming  direct-to-DVD movie,  King of  the Railway  with the  "Thomas 
Visits the Castle" set. .

For more information on Mega Bloks  products, please visit MEGA Brands at  the 
American International Toy Fair, booth # 751 or

BARBIE and associated trademarks and trade dress are owned by, and used under
license from, Mattel, Inc. ©2013 Mattel, Inc. All Rights Reserved.

About Mega Brands:
MEGA Brands Inc. (TSX:  MB) is a  trusted family of  leading global brands  in 
construction toys, games & puzzles, arts  & crafts and stationery. They  offer 
engaging creative experiences  for children, families  and collectors  through 
innovative, well-designed,  affordable  and high-quality  products.  For  more 
information, visit

About Mattel:
Mattel, Inc.  (NASDAQ:MAT) (  is the  worldwide leader  in  the 
design, manufacture  and marketing  of toys  and family  products. The  Mattel 
family is comprised of such best-selling  brands as Barbie®, the most  popular 
fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®,  Radica® 
and Tyco R/C®, as well as  Fisher-Price® brands, including Thomas &  Friends®, 
Little People®, Power Wheels® and  a wide array of entertainment-inspired  toy 
lines. In  2012, Mattel  was named  as  one of  FORTUNE Magazine's  "100  Best 
Companies to Work  For" for the  fifth year in  a row. Mattel  also is  ranked 
among Corporate Responsibility Magazine's "100 Best Corporate Citizens."  With 
worldwide headquarters  in El  Segundo, Calif.,  Mattel employs  approximately 
28,000 people in 43 countries and territories and sells products in more  than 
150 nations. At Mattel, we are "Creating the Future of Play." Follow Mattel on


Image with caption: "Mega Bloks Hot Wheels 2013 (Super Blitzen Monster Truck)
(CNW Group/MEGA BRANDS INC.)". Image available at:


Tanya Furci-Argento
Communications Specialist - MEGA Brands
Tel: (514) 333-5555 ext. 2507
Press spacebar to pause and continue. Press esc to stop.