FordDirect and Ford Motor Company Announce Southeast Michigan Dealership as
Ford, Lincoln Internet Dealer of the Year
Hines Park Ford and Lincoln named Internet Dealer of the Year
DEARBORN, Mich., Feb. 10, 2013
DEARBORN, Mich., Feb. 10, 2013 /PRNewswire/ --FordDirect and Ford Motor Co.
(FMC) today announced that Hines Park Ford and Lincoln of Plymouth, Mich., has
been chosen as both the Ford and Lincoln Internet Dealer of the Year for 2012.
Given annually at the National Automobile Dealers Association (NADA)
Convention and Exposition, the Ford and Lincoln Internet Dealer of the Year
awards honor top dealerships for achievement in Internet sales. Internet
Dealers of the Year are determined by a formula, ranking total sales along
with dealer close rates for the year.
"Digital technology has become a key component driving dealer sales and
profitability," said Stacey Coopes, chief executive officer, FordDirect.
"Hines Park Ford and Lincoln has done an exceptional job building its online
brand and we're thrilled to recognize them as Internet Dealer of the Year."
Hines Park Ford and Lincoln has continued to hone its digital marketing
efforts, evidenced by its taking home the top prize for the fourth consecutive
year. The Hines Park dealership has served the Detroit area for more than 40
Other top internet dealers this year include Dean Sellers Ford of Troy, taking
second place and Crest Ford of Flat Rock, taking third place for Ford Internet
Dealer of the Year. For the Lincoln Internet Dealer of the Year, Crest
Lincoln of Sterling Heights, Mich. and Nick Mayer Lincoln of Westlake took
second and third place respectively.
As online sales and digital marketing have become crucial components of
automotive dealers' consumer engagement strategy, FMC and FordDirect have
placed a greater emphasis on recognizing those who excel through these
channels and finding ways dealers can expand upon them.
Dealers seeking tips on creating or expanding upon a digital strategy should
consider the following:
oBe visible – Don't make it hard for customers to find you. Be where they
are: Facebook, Twitter, Google Places, etc. Also, consider going beyond a
basic website and developing site content that is interesting and
engaging, such as video.
oMobile – As the adoption of mobile and tablet devices continues to climb
and shoppers become more reliant upon them, dealers need to meet the
demand for interactive, on-the-go experiences and information. Having a
website that is mobile-optimized will keep you in front of customers while
they are on the go.
oEngage – Customize your website, social channels and external
communications to your local area and to your customers. Sponsor contests,
giveaways and local events. These tactics allow you to engage with
customers and encourage them to take action – whether it is an online
conversation or a visit to your dealership.
"As more and more car buyers turn to the Internet to research vehicles, online
marketing and referrals have never been more essential," said Coopes.
For more information on FordDirect and digital marketing, please visit:
FordDirect (forddirect.com/dealercenter) is a joint venture between Ford Motor
Company and its franchised dealers to create a comprehensive Web presence for
dealers and provide digital marketing services that help dealers sell more
cars and trucks. FordDirect provides dealers new and pre-owned marketing
services, call tracking, lead management solutions, dealer Websites, search
optimization and marketing, database marketing, marketing services for
regional dealer advertising groups and other digital services. FordDirect is
headquartered in Dearborn, Mich.
CONTACT: Deana Alicea, +1-248-304-1457, firstname.lastname@example.org, for
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