Mega Bloks Hot Wheels™ Construction Sets Unveiled At New York Toy Fair

Mega Bloks Hot Wheels™ Construction Sets Unveiled At New York Toy Fair 
MEGA Brands and Mattel continue to expand construction lines 
MONTREAL/NEW YORK, Feb. 10, 2013 /CNW Telbec/ - MEGA Brands launches its 
brand-new Mega Bloks Hot Wheels™ collection today at the 2013 American 
International Toy Fair. Toy insiders will get a full preview of the 
highly-anticipated construction line hitting stores this summer. 
Following their successful launch of the Mega Bloks Barbie line in Holiday 
2012, MEGA Brands and Mattel continue to expand the construction category 
with a full range of building sets based on the iconic and best-selling Hot 
Wheels(®) brand. Mega Bloks Hot Wheels brings together the speed, action 
and performance of this world famous boys brand with easy building fun, cool 
action features and the world's first collectible Hot Wheels 
"2012 was an exciting year for Mega Bloks as we materialized our partnership 
with Mattel and launched the Mega Bloks Barbie line", said Vic Bertrand, Chief 
Innovation Officer at MEGA Brands. "As we continue to join our expertise, we 
are now proud to introduce the brand new Mega Bloks Hot Wheels collection for 
Fall 2013, where Mega Bloks brings the world's most famous car brand to 
building toys." 
The Mega Bloks Hot Wheels collection allows boys and collectors to build and 
customize awesome vehicles such as the ripcord-powered Build and Race 
assortment, the motorized 3-in-1 Super Blitzen(TM )Monster Truck with custom 
parts for three vehicle transformations, or the Urban Agent(TM) Escape Rig 
with missile launchers and vehicle stunt ramp. Every set, including the Hot 
Wheels Test Facility™ playset, includes exclusive Team Hot Wheels™ 
collectible micro-action-figures. 
Unveiling its biggest ever product launch at this year's Toy Fair, MEGA 
Brands (booth # 751) will also showcase its 2013 additions to the Mega Bloks 
Barbie range with all-new themes and features such as lights and sounds, tons 
of accessories, and more Barbie™ Friends including Ken™! Toy Fair 
attendees will be treated to a preview of all the new sets for Fall '13 
including the Mega Bloks Barbie™ Glam Scooter, Dolphin Adventure, Glam 
Salon, Horse Stable and Super Star Stage, which features fun songs and a 
light-up stage that responds to the beat of the music. 
The Mega Bloks Thomas & Friends® preschool construction line is also expanded 
and refreshed for the 2013 Fall and Holiday seasons with more buildable sets 
and new sturdy PVC-free bags for easy clean-up and practical storage. In Fall 
2013, little engineers can build out all of the action on the tracks inspired 
by the upcoming direct-to-DVD movie, King of the Railway with the "Thomas 
Visits the Castle" set. . 
For more information on Mega Bloks products, please visit MEGA Brands at the 
American International Toy Fair, booth # 751 or 
BARBIE and associated trademarks and trade dress are owned by, and used under 
license from, Mattel, Inc. ©2013 Mattel, Inc. All Rights Reserved. 
About Mega Brands:
MEGA Brands Inc. (TSX: MB) is a trusted family of leading global brands in 
construction toys, games & puzzles, arts & crafts and stationery. They offer 
engaging creative experiences for children, families and collectors through 
innovative, well-designed, affordable and high-quality products. For more 
information, visit 
About Mattel:
Mattel, Inc. (NASDAQ:MAT) ( is the worldwide leader in the 
design, manufacture and marketing of toys and family products. The Mattel 
family is comprised of such best-selling brands as Barbie®, the most popular 
fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, 
Radica® and Tyco R/C®, as well as Fisher-Price® brands, including Thomas & 
Friends®, Little People®, Power Wheels® and a wide array of 
entertainment-inspired toy lines. In 2012, Mattel was named as one of FORTUNE 
Magazine's "100 Best Companies to Work For" for the fifth year in a row. 
Mattel also is ranked among Corporate Responsibility Magazine's "100 Best 
Corporate Citizens." With worldwide headquarters in El Segundo, Calif., Mattel 
employs approximately 28,000 people in 43 countries and territories and sells 
products in more than 150 nations. At Mattel, we are "Creating the Future of 
Play." Follow Mattel on Facebook: 
Tanya Furci-Argento Communications Specialist - MEGA Brands Tel: (514) 
333-5555 ext. 2507 
Image with caption: "Mega Bloks Hot Wheels 2013 (Super Blitzen Monster Truck) 
(CNW Group/MEGA BRANDS INC.)". Image available at: 
To view this news release in HTML formatting, please use the following URL: 
ST: New York
NI: RET * NP  
-0- Feb/10/2013 12:00 GMT
Press spacebar to pause and continue. Press esc to stop.