Injured Aflac Duck to Get a Check-Up During 55th Annual GRAMMY Awards
Company Launches Latest Consumer Education Tool to Demonstrate the Value of
COLUMBUS, Ga., Feb. 9, 2013
COLUMBUS, Ga., Feb. 9, 2013 /PRNewswire/ --Aflac, the number one provider of
voluntary insurance in America, will debut the second of a series of
commercials in which the Aflac Duck has been injured and hospitalized. The new
ad, called Rounds, shows the Aflac Duck experiencing a medical check-up while
lying in his hospital bed. Rounds is debuting Sunday night during the airing
of 55th Annual GRAMMY Awards on CBS. On January 7^th, the first commercial of
this series, Press Conference, first aired during the BCS Championship game on
ESPN, and has been running nationally since its debut.
"We are extremely pleased with the reaction we received from Press Conference
and are equally excited about Rounds," Aflac Executive Vice President, Chief
Marketing and Sales Officer Michael Zuna said. "Hundreds of thousands of
people have viewed Press Conference on YouTube and visited GetWellDuck.com to
send the duck a "get well" card or just experience our brand. The buzz has
been tremendous and we look forward to more engagement as Rounds is viewed by
consumers across the nation."
Developed in conjunction with advertising agency Publicis Kaplan Thaler of New
York, part two of the Duck's journey takes place in his hospital room where a
"doctor" and "medical interns" provide a complete assessment of the Duck's
continued improvement. By showcasing the Duck as the policyholder - patient,
the spot communicates from a first-hand perspective how Aflac's insurance
policies can help protect families against common but unexpected setbacks that
can cause them to miss work.
In a call to action, the ad encourages viewers to visit Aflac.com where
they'll find the newly launched and first-of-its-kind interactive online tool
called the Aflac Real Cost Calculator, which illustrates the costs associated
with health conditions such as cancer, heart attack, diabetes and fractured
limbs that are not covered by major medical insurance.
"Consumers are too busy living their lives to worry about unexpected accidents
and illnesses; and that's why there is Aflac," Zuna said. "The Aflac Real Cost
Calculator is a quick and easy way for consumers to research the information
they need to prepare a proper safety net to protect them from the costs of an
unforeseen illness or injury."
Rounds targets 25- to 55-year-old men and women and will appear on all major
networks. Additional cable support includes programming on ESPN, USA, TNT,
HLN, CNN and others. The fully integrated campaign also includes substantial
online and print advertising and features an interactive social media
component enabling consumers to send an online get well card or e-Card to the
Aflac Duck via the Duck's Facebook page or at GetWellDuck.com.
To download Aflac's latest commercial in Windows Media format please click
here or for QuickTime format, please click here.
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For
nearly six decades, Aflac insurance policies have given policyholders the
opportunity to focus on recovery, not financial stress. In the United States,
Aflac is the number one provider of guaranteed-renewable insurance. In Japan,
Aflac is the number one life insurance company in terms of individual policies
in force. Aflac individual and group insurance products provide protection to
more than 50 million people worldwide. For six consecutive years, Aflac has
been recognized by Ethisphere magazine as one of the World's Most Ethical
Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best
Companies to Work For in America for the 15th consecutive year. Also, FORTUNE
magazine included Aflac on its list of Most Admired Companies for the 11th
time in 2012. Aflac Incorporated is a Fortune 500 company listed on the New
York Stock Exchange under the symbol AFL. To find out more about Aflac, visit
aflac.com or espanol.aflac.com.
(Logo: http://photos.prnewswire.com/prnh/20100423/CL92305LOGO )
Media Contacts: Analyst and Investor Contact:
Laura Kane Robin Y. Wilkey
Aflac Incorporated Aflac Incorporated
706.593.0786 (cell) Fax: 706.324.6330
Jon A. Sullivan
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