Cobalt Announces PowerBrand Multichannel Dealer Advertising

Cobalt Announces PowerBrand Multichannel Dealer Advertising 
Enterprise-Grade, Dynamic, Digital Advertising Now Available to
HOFFMAN ESTATES, IL -- (Marketwire) -- 02/09/13 --  Cobalt, an ADP
Company, today announced PowerBrand, a new dealer-controlled,
multichannel advertising solution that leverages the automotive
industry's first and most advanced hyper-local advertising platform.
PowerBrand dynamically integrates advertising across five different
digital media channels and thousands of media properties to build a
dealership's local brand and promote its products and services.
Dealership spend is reallocated daily to achieve the media mix that
is performing best in the hyper-local market and driving opportunity
for the store. Delivered as a service, Cobalt PowerBrand makes
sophisticated, custom digital advertising programs available to
individual dealerships. 
Cobalt is the largest global provider of Digital Advertising for auto
dealers, offering programs for dealers to deliver online experiences
aligned with their manufacturer partners as well as dealer-directed
advertising solutions for specific media such as Display, Search,
Retargeting, Mobile, Video, Website and Social. PowerBrand is a major
enhancement to Cobalt's dealer-directed offers, providing a
coordinated multichannel advertising program supported by highly
skilled Digital Advertising specialists and advanced advertising
optimization powered by Cobalt's business intelligence platforms. 
Cobalt PowerBrand gives Dealers: 

--  Advertising of dealership brand, custom campaigns and special events
--  Competitive conquesting against specific makes, models and dealerships
--  Multichannel coverage: Display Advertising, Paid Search, Retargeting
    ads landing pages and Mobile advertising content
--  Geo-targeting and customized media coverage
--  Campaign strategies that naturally dovetail with other Cobalt
    advertising programs to maximize dealer ROI

"For the first time, Cobalt is taking its multichannel enterprise
advertising model and making these incredible capabilities available
for custom dealer-directed campaigns," said Max Steckler, Cobalt Vice
President of Advertising. "PowerBrand complements our
manufacturer-aligned Digital Advertising Package, allowing dealers to
enjoy the same hyper-local targeting and premium coverage previously
only available to top tier national advertisers." 
"Created in response to demand from advanced dealers and groups,
PowerBrand is the latest in a line of solutions designed to fulfill
the increasing dealer appetite for more media options, more
customization and more control," says Steckler. "It's our
responsibility to deliver on the increased ambition of a changing
marketplace, which we've done through advanced solutions like
PowerBrand, Flex Websites and Flex DAP." 
PowerBrand is available immediately. 
About Cobalt 
Cobalt,, a business unit of ADP Dealer Services,
provides digital marketing solutions to a majority of US automotive
dealers and manufacturers, and is North America's leading provider of
automotive marketing services. For over 17 years, Cobalt's mission
has been to help automobile dealers and manufacturers increase their
retailing effectiveness and profitability. Together with Dealix,
Cobalt offers a comprehensive set of highly effective and efficient
marketing solutions and services, delivers seamless shopping
experiences to consumers, and high quality sales opportunities to
About ADP 
ADP, Inc. (NASDAQ: ADP), with more than $10 billion in revenues and
approximately 600,000 clients, is one of the world's largest
providers of business outsourcing solutions. Leveraging over 60 years
of experience, ADP offers a wide range of human resource, payroll,
tax and benefits administration solutions from a single source. ADP's
easy-to-use solutions for employers provide superior value to
companies of all types and sizes. ADP is also a leading provider of
integrated computing solutions to auto, truck, motorcycle, marine,
recreational vehicle, and heavy equipment dealers throughout the
world. For more information about ADP or to contact a local ADP sales
office, reach us at 1.800.225.5237 or visit the company's website at  
Media Contact
Michelle Benko
ADP Dealer Services, Inc. 
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