HEINEKEN NV : HEINEKEN renews Executive Committee composition and responsibilities

      HEINEKEN NV : HEINEKEN renews Executive Committee composition and
                               responsibilities

Amsterdam, 8 February 2013 - Heineken N.V. ('HEINEKEN') today announced
changes to its top management structure and the composition of its Executive
Committee. The changes follow the recent acquisition of Asia Pacific Breweries
and will ensure the Company is able to maintain the positive momentum behind
its strategy and long term growth objectives.

  oEffective 1 April 2013, the role of Chief Commercial Officer will cease to
    exist and the marketing and sales elements of the role will be split. Two
    new combined roles will be created and form part of the Executive
    Committee:

       oPresident Western Europe & Chief Marketing Officer;
       oPresident Central and Eastern Europe & Chief Sales Officer.

  oAlexis Nasard, currently Chief Commercial Officer, has been appointed
    President Western Europe & Chief Marketing Officer. Didier Debrosse,
    currently Regional President Western Europe, will take up a new challenge
    as Managing Director HEINEKEN Brasil. Alongside responsibility for Western
    European operating companies, Alexis will also retain direct
    responsibility for the Heineken® brand and Innovation. A new role of
    Executive Director Marketing, leading the rest of the marketing agenda
    will also report to Alexis.
  oJan Derck van Karnebeek, currently Regional President Central and Eastern
    Europe, has been appointed President Central and Eastern Europe & Chief
    Sales Officer. In this role, Jan Derck will assume additional
    responsibility for global sales capability building and planning.
  oStefan Orlowski, currently Managing Director HEINEKEN UK will re-join the
    HEINEKEN Executive Committee and succeed John Nicolson as President
    Americas when John retires in July.
  oRoland Pirmez, CEO of Asia Pacific Breweries (APB) will retain this role
    and combine it with that of President Asia Pacific. Roland will join the
    Executive Committee.All existing HEINEKEN operations in Asia will be
    integrated within the APB organisation to create a single regional
    platform.
  oTheo de Rond, currently Regional President Asia Pacific, will leave his
    current role on the HEINEKEN Executive Committee and return to Amsterdam
    in June 2013 following the successful integration of APB. In his new role,
    as Executive Director, Partnerships, Theo will continue to represent
    HEINEKEN on the boards of businesses in Thailand, Indonesia, Japan and
    Vietnam.

Commenting on these changes, Jean-François van Boxmeer, Chairman of the
Executive Board and CEO of Heineken N.V. said, "Looking to the future, these
significant changes will ensure that we have the people, structures and
processes in place to realise our long-term growth objectives. I would like to
congratulate Alexis, Jan Derck, Stefan and Roland on their new roles.
Each has driven growth in their respective area of responsibility and each has
demonstrated the leadership and technical skills needed to consistently win in
the marketplace. Their understanding of and passion for the business coupled
with their professional expertise will be critical to meeting the market
challenges of the next few years."

Jean-François van Boxmeer continued, "Equally important, I would like to thank
Didier, John and Theo for their significant contribution to the growth and
transformation of our business. Since 2005, Didier has ensured that Western
Europe has played a major role in overall company growth. In that time, our
EBIT (beia) in Western Europe has grown on average 8% per annum and the region
has been the "engine" of our major cost saving and cash generation programmes,
supporting investment and acquisition in other parts of our company. Didier
will be a significant asset in driving growth in Brazil. John has been a
great servant to the beer industry for more than 20 years in senior executive
roles in HEINEKEN, Scottish & Newcastle and Foster's. As Regional President
Americas, John has overseen a significant increase in the scale of the
Americas region via the acquisition and integration of the beer businesses of
FEMSA in Mexico and Brazil. In more than 35 years with the business, Theo has
built a track record of success in a variety of national and international
leadership roles. Over the last two years, Theo has helped to build a new
relationship with APB and has played a leading role in steering the
acquisition and integration processes in relation to APB."

These changes will result in a decrease in the size of the Executive Committee
from 12 members to 11 (see notes to editors).

Press enquiries
John Clarke
E-mail: john.g.clarke@heineken.com
Tel: +31-20-5239-355

John-Paul Schuirink
E-mail: john-paul.schuirink@heineken.com
Tel: +31-20-5239-355

Investor and analyst enquiries
George Toulantas
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Lucia Bergamini
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Notes to Editors:

Attached to this media release:

1.Background on Key Executives;
2.Composition of the Executive Committee and Top Management Structure as of
    July 2013.

Editorial information:

HEINEKEN is a proud, independent global brewer committed to surprise and
excite consumers with its brands and products everywhere. The brand that bears
the founder's family name - Heineken® - is available in almost every country
on the globe and is the world's most valuable international premium beer
brand. The Company's aim is to be a leading brewer in each of the markets in
which it operates and to have the world's most valuable brand portfolio.
HEINEKEN wants to win in all markets with Heineken® and with a full brand
portfolio in markets of choice. The Company is present in over 70 countries
and operates more than 160 breweries with volume of 214 million hectolitres of
group beer sold. HEINEKEN is Europe's largest brewer and the world's third
largest by volume. HEINEKEN is committed to the responsible marketing and
consumption of its more than 250 international premium, regional, local and
specialty beers and ciders. These include Heineken®, Amstel, Anchor, Biere
Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's,
Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate,
Tiger and Zywiec. Our leading joint venture brands include Cristal and
Kingfisher. On a pro-forma 2011 basis, including APB, revenue totaled €18.5
billion and EBIT (beia) €3.0 billion. The number of people employed is around
78,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the
Amsterdam stock exchange. Prices for the ordinary shares may be accessed on
Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities
2000 Service under HEIN.AS and HEIO.AS. Most recent information is available
on HEINEKEN's website: www.theHEINEKENcompany.com.



Background on Key Executives

Didier Debrosse (French; 1956)
Since 2005 Regional President HEINEKEN Western Europe. Joined HEINEKEN in
France in 1997 as Sales and Marketing Manager, after having worked with Nivea
and Kraft Jacobs Suchard, where he had various commercial positions. He was
later appointed General Manager of Brasseries HEINEKEN in France. In 2003 he
became Managing Director of HEINEKEN France.

Jan Derck van Karnebeek (Dutch; 1967)
Since 2012 Regional President HEINEKEN Central and Eastern Europe. Joined
HEINEKEN in 1991. In 1999, he was appointed Commercial Director HEINEKEN,
Slovak Republic. In 2001, he became General Manager HEINEKEN Beer Systems in
the Netherlands. From 2006 until 2009, he managed HEINEKEN/CCHBC, Bulgaria and
in 2009 became Managing Director HEINEKEN Romania.

Alexis Nasard (Lebanese; 1966)
Since 2010 Chief Commercial Officer. He spent 17 years with Procter and Gamble
(P&G) in senior marketing and management roles. From 2006, Alexis was P&G's
General Manager of the Personal Care business for Central and Eastern Europe,
the Middle East and Africa.

John Nicolson (British; 1953)
Since 2008 Regional President HEINEKEN Americas. John entered the beer
industry in 1993 through Foster's Brewing Group as Group Executive Director of
the Courage business. In 1995, Scottish & Newcastle acquired the Courage
business and he took up the role of Group Marketing Director. In 1998 John
became Corporate Development Director. From 2000 until April 2008, he was an
Executive Board member of Scottish & Newcastle.

Stefan Orlowski (Australian; 1966)
Since 2009 Managing Director HEINEKEN UK. Stefan joined HEINEKEN in 1998 as
Sales, Marketing and Distribution Director for Zywiec in Poland. From 2003
until 2005, Stefan was Chief Operating Officer of Brau Union. In 2005 he
became Managing Director of HEINEKEN Central and Eastern Europe. In 2007,
Stefan was appointed Group Commerce Director HEINEKEN.

Roland Pirmez (Belgian; 1960)
Since 2008 Chief Executive Officer Asia Pacific Breweries Limited. From 1995
until 1998 Roland was Managing Director of HEINEKEN Angola. In 1998, he became
General Manager of Thai Asia Pacific Brewery and in 2002 he took up the role
of Chief Executive Officer HEINEKEN Russia. In 2008, Roland returned to Asia
to take up his current role as Chief Excutive Officer APB.

Theo de Rond (Dutch; 1954)
Since 2011 Regional President HEINEKEN Asia Pacific. Joined HEINEKEN in 1978.
From 1994 to 2001, he was responsible for sales and marketing at HEINEKEN
Netherlands. In 2001, he became HEINEKEN's Corporate Marketing Director. From
2003 to 2007, Theo managed the Company's joint venture Guinness Anchor Berhad
in Malaysia. In 2007, he was appointed General Manager of HEINEKEN's joint
venture Compañia Cervecerias Unidad (CCU) in Chile.

Composition of HEINEKEN Executive Committee as of July 2013
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