Rising From The Sewer In All-New Ways, Teenage Mutant Ninja Turtles Are Ready For Ninja Action

Rising From The Sewer In All-New Ways, Teenage Mutant Ninja Turtles Are Ready
                               For Ninja Action

Playmates Toys to Reveal Expanded Toy Line Inspired by Nickelodeon's Hit
CG-Animated Teenage Mutant Ninja Turtles at American International Toy Fair

PR Newswire

EL SEGUNDO, Calif., Feb. 8, 2013

EL SEGUNDO, Calif., Feb. 8, 2013 /PRNewswire/ --Playmates Toys is set to
unveil the action-packed next generation of the Teenage Mutant Ninja Turtles
toy line, inspired by Nickelodeon's hit new CG-animated show. New elements,
including the mysterious Ooze substance and Turtle-loving pizza, have been
added to the product line and will be displayed at the American International
Toy Fair in New York City, February 10-13, 2013, Booth #1525.

Teenage Mutant Ninja Turtles premiered on Nickelodeon on Sept. 29, 2012 and
was an instant hit, drawing almost 12 million viewers during its premiere
weekend. Coinciding with the series, Playmates Toys, the mastermind
responsible for the successful toy line over the last three decades,
introduced a new line which became one of the top action figure brands by the
end of 2012.

Turtles were on a slew of Holiday "Hot Toy Lists," and the Turtles
Shellraiser group vehicle, along with the property as a whole, were both
selected as finalists in the 2013 Toy of the Year (TOTY) Awards, a prominent
awards program from the Toy Industry Association.

"The wildly successful launch of the toy line last year further proved the
incredible enduring appeal of the Teenage Mutant Ninja Turtles," said Karl
Aaronian, Senior Vice President of Marketing, Playmates Toys. "The Turtles
are true timeless heroes to kids and Playmates Toys is delighted to continue
developing toys that capture the unique ninja play experience for a new
generation of kids to enjoy."

"Playmates has done an amazing job at capturing the look, humor, action and
depth of the Teenage Mutant Ninja Turtles series into great play experiences
for kids and fans of all ages," said Manuel Torres, Senior Vice President,
Global Toys and Consumer Electronics, Nickelodeon. "The tremendous success of
the series, coupled with the outstanding launch of our toys makes us excited
to introduce our second installment of products to wow our fans."

Playmates Toys has added new products packed with Ninja fun to the line,
including all-new action figures, a line of Ooze-infused products,
remote-controlled products, playsets, vehicles and role play gear.

Highlights of the 2013 Teenage Mutant Ninja Turtles line from Playmates Toys
include the following:

Action Figures
New waves of Basic Action Figures will be introduced throughout the year,
including Leatherhead, Baxter Stockman, Cockroach Terminator, as well as
Stealth Tech Leonardo, Raphael, Donatello and Michelangelo. The highly
detailed basic action figures contain more than 12 points of articulation and
are uniquely sculpted, with heights ranging from 4.25" to 5.5." Each figure is
compatible with most of the vehicles and playsets in the line.

Deluxe Action Figures
With the ability to fling out projectiles to take out the enemy,  the Flingers
Deluxe Action Figures come fully equipped and ready for battle! Kids simply
load the different projectiles into the backpacks of each figure, roll the
figures across a hard surface and watch as the contents of their backpacks
launch! Each figure comes decked out in battle armor and with personal
projectiles. Leonardo launches 10 sewer lids, Michelangelo includes 10 pizza
pie discs, Donatello includes 3 Bo Staffs and Raphael includes 3 Sai weapons.

Leonardo, Raphael, Donatello and Michelangelo are always ready for a battle
against Shredder and the evil Foot Clan, and now the Turtles can be thrown
into the battle with the Throw N' Battle Deluxe Figures. Decked out in their
night ninja outfits, the Throw N' Battle Turtles start out in stealth mode
with their legs and arms folded behind their head. Give them a toss into the
battle and they spring to their feet, unleash their weapons and are ready to
take out Shredder and the Foot!

Classic Collection
The Classic Collection Action Figures reflect the look of the original Teenage
Mutant Ninja Turtles from the 80's TV show. The assortment is expanding this
year to include the Turtles arch-nemsis' Bebop and Rocksteady. Each figure
stands 6 inches tall, features more than 30 points of articulation and is
authentically detailed to appeal to the true action figure collector. Each
figure will come with its core Ninja weapons and a personalized sewer lid
cover name base.

Ooze Segment
Get ready for ultimate Ooze action with the Mutagen Ooze Action Figures!
Outfitted in their Ooze Bustin' gear, the Turtles have discovered a way to
safely handle the Ooze (the mysterious substance that transformed the Turtles
from pets to ninjas) and fling it back at the Kraang and the many mutants.
Each Turtle is fully articulated and comes with a backpack and scoop that
kids can load up with Mutagenic Ooze (Ooze sold separately). Kids just push
down the plunger to squirt the Ooze into the scoop and then they can fling the
Ooze at the bad guys! Figures included are Ooze Chuckin' Mikey, Ooze Launchin'
Leo, Ooze Scoopin' Donnie and Ooze Tossin' Raph.

Handle the Mutagen Ooze Canisters with care! Ooze is the mysterious substance
that transformed Leonardo, Michaelangelo, Raphael and Donatello from pet
turtles into the heroes in a half-shell that they are today - but also created
their many mutant friends and foes. Each 2.4 oz canister of Mutagen Ooze comes
with a bonus mini Turtle inside. Kids can collect all four and can use this
creepy compound across the entire Mutagen Ooze figure and vehicle segment.

Cruise the Ooze with the Mutagen Ooze Sewer Cruiser, a fast-floating wet ski,
complete with its own slick defense system - a cooler contraption to diffuse
the Ooze and ice any Kraang in pursuit. The Sewer Cruiser floats so it can be
used on land or in water. It is compatible with most of the Turtles basic
action figures (sold separately).

Turtle-ize the skies with the Mutagen Ooze Drop Copter, an  airborne assault
helicopter, complete with twin tubs to diffuse the Ooze on the Foot Clan.
Fast spinning propeller blades and a real working winch help the Turtles race
to the rescue and get out of danger quickly. The Drop Copter is compatible
with most of the Turtles basic action figures (sold separately).

Remote Control Vehicles
Drive the Turtles into their next battle with the Ninja Control Shellraiser, a
full function, remote control vehicle. From rail-riding to street-surfing,
Donatello's customized combat creation packs a powerful punch. With the green
team all aboard, the Turtles will cream the Kraang with a frenzy of
fast-firing sewer covers. This vehicle comes with full-steering remote-control
action, as well as the ability to control the rapid-fire sewer-cover cannon.
The Ninja Control Shellraiser is compatible with most Turtles basic action
figures (sold separately).

Turtle Vehicles
As seen in the hit TV show, the Patrol Buggies are individually customized and
ready for action! Two assortments are available; Leo and Donnie's Patrol Buggy
and Mikey and Raph's Patrol Buggy. With Leo and Donnie's Patrol Buggy, kids
can run the Foot off the road with Leo's rocket "grenade" or scare them to the
sidewalk with Donnie's Kraang-crushing big wheels. With Raph and Mikey's
Patrol Buggies, kids can blast the Foot Clan from the fast lane! They can run
Dogpound out of town with Raph's reloadable road rash missile or crush
Fishface's robo-feet with Mikey's mighty monster wheels. All four vehicles can
also snap together to become the ULTIMATE MEGA PATROL BUGGY! The Patrol
Buggies are compatible with most of the Turtles basic action figures (sold

It's triple turbo terror as the Kraang launch an aerial alien assault with the
Hover Drone. Will the Turtles strike back and repel the robo raiders? With
triple-turning turbines and two spring loaded missiles, the Kraang are on the
attack. The Hover Drone is compatible with most Turtles basic action figures
(sold separately).

From the streets to the sewers of NYC, the Ninja AT3 vehicle is equipped to
handle any terrain as the Turtles seek out and battle against the evil Foot!
The AT3 is the latest of Donatello's vehicle creations and comes equipped with
a powerful spring loaded missile projectile to stop Shredder and the Foot in
their tracks. The AT3 is compatible with most of the Turtles basic action
figures and comes with an exclusive Leonardo action figure decked out in his
moto-cross riding outfit, helmet and gloves.

A classic theme for the Teenage Mutant Ninja Turtles and re-established in the
new Nickelodeon CG-animated series, Playmates Toys has combined the compact
look and feel of a pizza box with a fully featured playset in the new Anchovy
Alley Pop-Up Pizza Playset. The pizza box pops open into a subway scene that
stands 18 inches tall. Ninja action features in the playset include a portable
pizza oven that flings fresh pizzas, floor traps, a trick sewer cover that
throws the bad guys for a loop and an abandoned subway tunnel.  The playset is
compatible with most Turtles basic action figures (sold separately).

Role Play
Now the Teenage Mutant Ninja Turtles are available at your finger tips with
the Turtle-Comm! As seen in the hit TV show, the Turtle-Comm is the Turtles
go-to device to communicate with each other. The Turtle-Comm lets kids call
the Turtles, or the Turtles will even call them. All four Turtles even have
their own unique play patterns. Go on missions with Leonardo, train with
Raphael, listen to jokes from Michelangelo and answer Turtle trivia questions
from Donatello.

The transformation into a hero-in-a-half shell is not complete without having
the authentic Teenage Mutant Ninja Turtles Shell! This tough as nails, one
size fits all, PVC plastic Turtle shell includes adjustable straps that fit
over the shoulders and around the waist. The shell is compatible with the
Ninja Combat Gear role play weapons and includes two holsters on the right and
left backside of the shell to hold kids' weapons as they get ready for battle.
The shell also includes an inner handle so kids can remove the shell from
their back and use it as a front shield.

Kids can immediately transform themselves into their favorite Teenage Mutant
Ninja Turtle with the Ninja Turtles Deluxe Mask Assortment! This deluxe
assortment includes masks for Leonardo, Raphael, Donatello and Michelangelo
just as they appear in the hit TV show. The one size fits all masks include
the Turtles signature colored bandana, an elastic strap and a soft rubber
inner mask for comfort and fit.

About Playmates Toys
With a history of over 40 years, Playmates Toys is today among the most
well-respected and innovative marketing and distribution companies in the
global toy industry with a proven history in the creation of imaginative
products as well as the development and management of profitable, long-term
brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, HEARTS FOR
HEARTS GIRLS and WATERBABIES. From its offices in Hong Kong and California,
Playmates designs, develops, markets and distributes its products in over 60
countries worldwide. For more information, visit http://www.playmatestoys.com
or http://facebook.com/playmatestoys

About Nickelodeon
Nickelodeon, now in its 33rd year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books and feature films. Nickelodeon's U.S. television network is
seen in 100 million households and has been the number-one-rated basic cable
network for 18 consecutive years. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon and all related titles, characters and
logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB)

SOURCE Playmates Toys

Website: http://www.playmatestoys.com
Contact: Alli Matteo of Coyne PR, +1-973-588-2232, amatteo@coynepr.com; or
Tori Fernandes for Nickelodeon, +1-212-846-4942, Tori.Fernandes@mtvstaff.com
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