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AEG Digital Media and Akamai Team to Power GRAMMY® Live Experience for Music Goers Worldwide



 AEG Digital Media and Akamai Team to Power GRAMMY® Live Experience for Music
                               Goers Worldwide

Online Coverage Delivers Multi-Screen Access to all Sights, Sounds and Action
Before, During and After the 55th Annual GRAMMY® Awards

PR Newswire

LOS ANGELES, Calif. and CAMBRIDGE, Mass., Feb. 8, 2013

LOS ANGELES, Calif. and CAMBRIDGE, Mass., Feb. 8, 2013 /PRNewswire/ -- AEG
Digital Media, (AEG DM), the leading provider of live online broadcasting
solutions, facilities and video optimization services in the digital media
industry joined forces with Akamai Technologies, Inc. (NASDAQ: AKAM), the
leading cloud platform for helping enterprises provide secure, high-performing
user experiences on any device, anywhere, to deliver The Recording Academy^®'s
^ upcoming GRAMMY^® Live online broadcast experience. Now in its fourth year,
GRAMMY^® Live provides viewers around the world with access across multiple
devices to exclusive, behind-the-scenes events surrounding the 55^th Annual
GRAMMY Awards^®.

(Logo: http://photos.prnewswire.com/prnh/20100225/AKAMAILOGO )

Running February 8^th through February 10^th, GRAMMY ^ Live will feature three
days of live and on-demand video coverage of Music's Biggest Night^® that
includes exclusive interviews, performances, red carpet arrivals and backstage
interviews and reactions.  GRAMMY ^ Week events include "Social Media Rock
Star Summit" at the LA Live Conga Room and "MusiCares Person of the Year
Event" at the Los Angeles Convention Center both on February 8^th, "Special
Merit Awards and Nominees Reception" at the Wilshire Ebell Theatre on February
9^th, "Pre-GRAMMY Gala" at the Beverly Hills Hilton on February 9^th, the
"Pre-Telecast Ceremony" at the Nokia Theatre on February 10^th and the "Red
Carpet Arrivals Area" on Chick Hearn Blvd., adjacent to the Staples Center on
February 10^th with coverage from behind the scenes activities during the 2013
GRAMMY Celebration^®.

AEG Digital Media's Online Broadcast Center in Marina Del Rey, Calif. is
playing a key role in Grammy ^ Live, acting as the master control room.
Utilizing their direct fiber to L.A. LIVE, broadcast feeds will be routed to
the new facility allowing for live encoding and seamless integration of red
carpet coverage, backstage interviews and Grammy week events.

"AEG Digital Media is excited to be working with the GRAMMY ^ Awards and
GRAMMY Live again to deliver the show across multiple devices so music fans
around the world can join and share in one of the biggest music events of the
year," said Chris Roach, Head of Business Development for AEG Digital Media.
"Our multi-angle Tremolo Player, coupled with our world-class Online Broadcast
Center will allow fans to interact with several GRAMMY events, including red
carpet events, behind the scenes interviews and onstage performances in high
definition streamed to any handset or screen."

Throughout the GRAMMYs and all GRAMMY-related events, The Recording Academy
will be using AEG Digital Media's multi-angle Tremolo Player, to create a
multifaceted and engaging experience for fans watching the GRAMMYs from any
screen, giving them the best in online streaming while delivering a skip and
buffer-free end user experience. In addition, AEG DM will provide a
quick-turnaround VOD, as well as advanced audience analytics.

"Akamai is pleased to once again help music fans worldwide so they can enjoy
GRAMMY Live video content at the best possible quality wherever they are, on
whatever screen they're using," said Bill Wheaton, Senior Vice President and
General Manager, Media, for Akamai. "Akamai is proud of our alliance with The
Recording Academy and AEG Digital Media, which has led to new and exciting
ways to engage audiences and extend the GRAMMY brand with initiatives like
GRAMMY Live that marry broadcast and online content to form even more
compelling events."

Designed to ensure viewers enjoy watching the highest possible quality video
on any device, The Recording Academy will stream GRAMMY Live content over
Akamai's Sola Sphere global media storage and delivery platform. Part of
Akamai's Sola Media Solutions, Sola Sphere can overcome the challenges of
delivering video across the world's wide variety of fixed and mobile network
types and varying connection speeds.

About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians,
songwriters, producers, engineers and recording professionals that is
dedicated to improving the cultural condition and quality of life for music
and its makers. Internationally known for the GRAMMY Awards — the preeminent
peer-recognized award for musical excellence and the most credible brand in
music — The Recording Academy is responsible for groundbreaking professional
development, cultural enrichment, advocacy, education and human services
programs. The Academy continues to focus on its mission of recognizing musical
excellence, advocating for the well-being of music makers and ensuring music
remains an indelible part of our culture. For more information about The
Academy, please visit www.grammy.com. For breaking news and exclusive content,
follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The
GRAMMYs' social communities on Foursquare, GetGlue, Google +, Instagram,
Pinterest, Tumblr, and YouTube.

About Akamai
Akamai® is the leading cloud platform for helping enterprises provide secure,
high-performing user experiences on any device, anywhere. At the core of the
Company's solutions is the Akamai Intelligent Platform™ providing extensive
reach, coupled with unmatched reliability, security, visibility and expertise.
Akamai removes the complexities of connecting the increasingly mobile world,
supporting 24/7 consumer demand, and enabling enterprises to securely leverage
the cloud. To learn more about how Akamai is accelerating the pace of
innovation in a hyperconnected world, please visit www.akamai.com or
blogs.akamai.com, and follow @Akamai on Twitter.

About AEG Digital Media
AEG Digital Media is the leading provider of complete webcast management,
technical media services and video optimization solutions in the digital media
industry. AEG Digital Media is regarded as the definitive turnkey service
provider in the market today with a 12-year track record of empowering and
enabling the defining moments in Internet broadcasting and live streaming
media. Based in Los Angeles, AEG Digital Media maintains the industry's
leading technologies and broadcast operation centers to enable seamless,
broadcast-quality live events and TV Everywhere
services. www.AEGDigitalMedia.com

 

 

 

 

SOURCE Akamai Technologies, Inc.

Website: http://www.akamai.com
Contact: Sarah Miller, Axis Entertainment, +1-310- 276-2220,
smiller@axis-entertainment.com, for AEG Digital Media; or Chris Nicholson,
Akamai Media Relations, +1-617-444-2987, cnichols@akamai.com, or Natalie
Temple, Akamai Investor Relations, +1-617-444-3635, ntemple@akamai.com
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