Claire's Stores, Inc. Announces Appointment Of Dina Keenan As Chief Marketing Officer

Claire's Stores, Inc. Announces Appointment Of Dina Keenan As Chief Marketing
                                   Officer

PR Newswire

CHICAGO, Feb. 8, 2013

CHICAGO, Feb. 8, 2013 /PRNewswire/ --Claire's Stores, Inc., one of the
world's leading specialty retailers of fashionable accessories and jewelry at
affordable prices for young women, teens, tweens and girls, today announced
the appointment of Dina Keenan as Global SVP/Chief Marketing Officer.

Ms. Keenan recently joined the Company, and is a proven marketing executive
with over 20 years of global experience in marketing strategy, brand
development, advertising and retail. Her unique cross-disciplinary background
comprises both agency and client side experience including The Integer Group,
Bath & Body Works, Elizabeth Arden Red Door Salons & Spas and Bozell
Worldwide. The CMO position reports into Jim Fielding, CEO.

Jim Fielding, CEO of Claire's Store's Inc. commented, "We are very pleased to
announce that Dina Keenan has joined Claire's as Global Chief Marketing
Officer. Dina possesses a compelling combination of leadership skills and
marketing acumen, both of which will play a critical role in helping us
achieve our future growth objectives. She also truly understands the power of
branding across multiple platforms and brings a fresh perspective to
continuing our conversation with our Claire's and Icing friends. I am
thrilled to have her join the talented senior management team at Claire's."

Ms. Keenan added, "Claire's is a beloved brand with a very rich heritage among
young girls and their Mom's across the globe. I look forward to taking
Claire's into the next chapter of its long-standing history through
best-in-class, authentic marketing strategies and creative brand building
initiatives. I believe passionately in Claire's ability to inspire and connect
with young girls and this will remain a top priority and foundational pillar
for the brand. It is very exciting to have the opportunity to join a talented
management team who also shares my enthusiasm." One of the initial focuses for
Ms. Keenan will be to align her organization to support the global brand needs
of Claire's and Icing.

Company Overview
Claire's Stores, Inc. is one of the world's leading specialty retailers of
fashionable jewelry and accessories at affordable prices for young women,
teens, tweens and girls ages 3 to 27. The Company operates through its two
store concepts: Claire's^® and Icing^®. As of February 2, 2013, Claire's
Stores, Inc. operated 3,085 stores in North America, Europe and China. The
Company also franchised or licensed 392 stores in Japan, the Middle East,
Turkey, Greece, Guatemala, Malta, Ukraine, Mexico, India, Dominican Republic,
El Salvador, Venezuela, Panama, Honduras and Indonesia. More information
regarding Claire's Stores is available on the Company's corporate website at
http://www.clairestores.com.

Forward-looking Statements
This press release contains "forward-looking statements" which represent the
Company's expectations or beliefs with respect to future events. Statements
that are not historical are considered forward-looking statements. These
forward-looking statements are subject to certain risks and uncertainties that
could cause actual results to differ materially from those anticipated. Those
factors include, without limitation: changes in consumer preferences and
consumer spending; competition; our level of indebtedness; general economic
conditions; general political and social conditions such as war, political
unrest and terrorism; natural disasters or severe weather events; currency
fluctuations and exchange rate adjustments; uncertainties generally associated
with the specialty retailing business, such as decreases in mall traffic due
to high gasoline prices or other general economic conditions; disruptions in
our supply of inventory; inability to increase same store sales; inability to
renew, replace or enter into new store leases on favorable terms; increase in
our cost of merchandise; significant increases in our merchandise markdowns;
inability to grow our store base in Europe, China, or expand our international
franchising operations; inability to design and implement new information
systems or disruptions in adapting our information systems to allow for
expansion into new geographic markets or grow our e-commerce sales; delays in
anticipated store openings or renovations; uncertainty that definitive
financial results may differ from preliminary financial results due to, among
other things, final U.S. GAAP adjustments; results from any future asset
impairment analysis; changes in applicable laws, rules and regulations,
including changes in federal, state or local regulations governing the sale of
our merchandise, particularly regulations relating to the content in our
merchandise, general employment laws, including laws relating to overtime pay
and employee benefits, health care laws, tax laws and import laws; product
recalls; data or security breaches of confidential information; loss of key
members of management; increases in the cost of labor; labor disputes;
unwillingness of vendors and service providers to supply goods or services
pursuant to historical customary credit arrangements; increases in the cost of
borrowings; unavailability of additional debt or equity capital; and the
impact of our substantial indebtedness on our operating income and our ability
to grow. These and other applicable risks, cautionary statements and factors
that could cause actual results to differ from the Company's forward-looking
statements are included in the Company's filings with the SEC, specifically as
described in the Company's Annual Report on Form 10-K for the fiscal year
ended January 28, 2012 filed with the SEC on April 4, 2012. The Company
undertakes no obligation to update or revise any forward-looking statements to
reflect subsequent events or circumstances.

Additional Information
Note: Other Claire's Stores, Inc. press releases, a corporate profile and the
most recent Form 10-K and Form 10-Q reports are available on Claire's business
website at: http://www.clairestores.com.

Contact Information
J. Per Brodin, Executive Vice President and Chief Financial Officer
Phone: (847) 765-1100, or E-mail, investor.relations@claires.com



SOURCE Claire's Stores, Inc.

Website: http://www.clairestores.com
 
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