Watch Live


PacSun Launches Premier "Kendall & Kylie" Collection Nationwide

       PacSun Launches Premier "Kendall & Kylie" Collection Nationwide

Kendall and Kylie Jenners' California-inspired fashion line available
exclusively at PacSun stores and

PR Newswire

ANAHEIM, Calif., Feb. 8, 2013

ANAHEIM, Calif., Feb. 8, 2013 /PRNewswire/ --Pacific Sunwear of California,
Inc. (Nasdaq: PSUN) today launched "Kendall & Kylie," a new fashion line
designed and inspired by fashion darlings Kendall and Kylie Jenner. Available
exclusively at PacSun, the premier collection features an assortment of
on-trend young women's pieces that reflect the optimism, creativity and
diversity of PacSun's California heritage.


"With their inherent sense of style and California roots, Kendall and Kylie
Jenner have designed a collection that we are proud to offer exclusively at
PacSun," said Gary Schoenfeld, CEO of PacSun. "Joining an aspirational
portfolio of authentic men's and women's brands, their line will further
diversify and enhance our women's offering with an assortment of looks that
are a testament to Kendall and Kylie's creativity."

The debut spring collection of "Kendall & Kylie" reflects the fun, young and
casual-yet-chic vibe of the Jenner sisters and features chambray button downs,
chiffon tops, high-waisted shorts, denim, graphic tees, dresses, jackets,
bandeaus and scarves. Now available at PacSun stores across the country and
online at, the "Kendall & Kylie" collection ranges in price
from $24.50 to $79.50.

"Designing an exclusive line for PacSun has been a dream come true for my
sister and me," said Kylie Jenner. "From concept to design, we really enjoyed
the process of creating a fashion line that reflects our personal style! We're
so proud of the collection and excited to finally share it with our fans,"
added Kendall Jenner.

The celebrity sisters will commemorate the launch with personal appearances at
the PacSun store at Roosevelt Field Mall in Garden City, New York, on February
8 from 5 p.m. – 7 p.m., and at Garden State Plaza Mall in Paramus, New Jersey
on February 9 from 1 p.m. – 3 p.m. Kendall and Kylie Jenner will be on-site to
meet with fans, sign autographs and showcase their debut collection. The
first 300 fans at each location will be guaranteed a chance to meet with
Kendall and Kylie. NOTE: Due to the possibility of inclement weather in New
York City and New Jersey, please visit for
updates prior to event start time.

"Kendall & Kylie," exclusively at PacSun, is the result of a collaboration
with Majestic Inc., which currently manages such licenses as the House of
Harlow 1960 line by Nicole Richie. Majestic's Jenner agreement constitutes a
new foray into fashion for young women.

For more information on personal appearances or the "Kendall & Kylie"
collection, visit To join the conversation,
visit or and use the hashtag

About Pacific Sunwear of California, Inc.

Pacific Sunwear of California, Inc. and its subsidiaries (collectively,
"PacSun" or the "Company") is a leading specialty retailer rooted in the
action sports, fashion and music influences of the California lifestyle. The
Company sells a combination of branded and proprietary casual apparel,
accessories and footwear designed to appeal to teens and young adults. As of
February 8, 2013, the Company operates 644 stores in all 50 states and Puerto
Rico. PacSun's website address is

Pacific Sunwear Safe Harbor

This press release contains "forward-looking statements" including, without
limitation, Mr. Schoenfeld's comments relating to the "Kendall & Kylie"
collection in the second paragraph above. These statements are made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act
of 1995. The Company intends that these forward-looking statements be subject
to the safe harbors created thereby. These statements are not historical facts
and involve estimates, assumptions and uncertainties that could cause actual
results to differ materially from those expressed in such forward-looking
statements. Uncertainties that could adversely affect the Company's business
and results include, among others, the following factors: adverse changes in
economic conditions generally; adverse changes in consumer spending; changes
in consumer demands and preferences; same-store sales declines; higher than
anticipated markdowns and/or higher than estimated selling, general and
administrative costs; increased sourcing and product costs; currency
fluctuations; competition from other retailers and uncertainties generally
associated with apparel retailing; merchandising/fashion risk; lower than
expected sales from private label merchandise; reliance on key personnel;
economic impact of natural disasters, terrorist attacks or war/threat of war;
shortages of supplies and/or contractors as a result of natural disasters or
terrorist acts, which could cause unexpected delays in store relocations,
renovations or expansions; reliance on foreign sources of production; and
other risks outlined in the Company's filings with the Securities and Exchange
Commission ("SEC"), including but not limited to the Company's Annual Report
on Form 10-K for the fiscal year ended January 28, 2012 and subsequent
periodic reports filed with the SEC. Historical results achieved are not
necessarily indicative of the future prospects of the Company. Readers are
cautioned not to place undue reliance on these forward-looking statements,
which speak only as of the date hereof. The Company assumes no obligation to
update or revise any such forward-looking statements to reflect events or
circumstances that occur after such statements are made. Nonetheless, the
Company reserves the right to make such updates from time to time by press
release, periodic report or other method of public disclosure without the need
for specific reference to this press release. No such update shall be deemed
to indicate that other statements not addressed by such update remain correct
or create an obligation to provide any other updates.

Contact: Corie Jackson

SOURCE Pacific Sunwear of California, Inc.

Press spacebar to pause and continue. Press esc to stop.