“Save Splash” Computer Game Raises Kid’s Water Conservation Awareness

  “Save Splash” Computer Game Raises Kid’s Water Conservation Awareness

                  New Jersey American Water’s Computer Game
          - No Zombies, Explosions or Car Crashes, Just “Clean” Fun

Business Wire

VOORHEES, N.J. -- February 8, 2013

The latest game on the Web doesn’t feature zombies, explosions or car crashes,
just a young girl trying to save her community’s water one drop at a time.
“Save Splash the Raindrop” was launched by New Jersey American Water to make
kids more aware of the need for us all to be more water conservation minded.
The game, which can be found at www.savesplash.com, allows players to move a
young girl in rain gear back and forth across the screen, catching Splash the
Waterdrop as he falls out of the clouds at different intervals and speeds. At
the conclusion of each of the game’s three levels, players may print a
certificate naming them a “water conservation hero.”

“While we do a lot to educate our customers about the importance of conserving
water, we know that these attitudes and behaviors about our environment form
when we are children,” said the company’s Vice President for Operations
Stephen Schmitt. “Our Save Splash the Raindrop game encourages kids to save
water and have some fun at the same time.”

New Jersey American Water, a wholly owned subsidiary of American Water (NYSE:
AWK), is the largest investor-owned water utility in the state, providing
high-quality and reliable water and/or wastewater services to approximately
2.5 million people. Founded in 1886, American Water is the largest publicly
traded U.S. water and wastewater utility company. With headquarters in
Voorhees, N.J., the company employs more than 7,000 dedicated professionals
who provide drinking water, wastewater and other related services to
approximately 15 million people in more than 30 states, as well as parts of
Canada. More information can be found by visiting www.amwater.com.

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Contact:

New Jersey American Water
Peter Eschbach, 856-782-2316
peter.eschbach@amwater.com