2013 Kia Rio Wins MotorWeek Drivers' Choice Award For Best Subcompact Car
Athletic and Spirited Rio Surpasses Others in Segment for its Value and
- Rio awarded for a second straight year by MotorWeek
- Kia's sporty subcompact offers class-leading power and comes
well-equipped with a variety of convenience features
CHICAGO, Feb. 8, 2013
CHICAGO, Feb. 8, 2013 /PRNewswire/ --Kia Motors America (KMA) has been
honored with a MotorWeek Best Subcompact Car Drivers' Choice Award for the
2013 Rio at the Chicago Auto Show. MotorWeek, one of television's
longest-running and most respected automotive programs, recognized the sporty
Rio for its impressive styling, practicality and tremendous value.
"As our smallest and most affordable offering, the Rio delivers an athletic
feel and fresh design while bringing an abundance of standard amenities that
elevate Kia's value proposition to new levels of sophistication," said Michael
Sprague, executive vice president of marketing and communications, KMA. "Being
recognized by MotorWeek for a second consecutive year is a testament to the
Rio's ability to meet – and exceed – our customers' expectations."
Among the most prestigious honors in the industry, the annual MotorWeek
Drivers' Choice Awards judge vehicles across a range of 13 different lifestyle
categories. The editorial staff selects the best vehicle in every segment,
including cars, trucks and utility vehicles, based on evaluations of
performance, technology, practicality, value and driving experience.
"No subcompact has road manners that impress us more than the Kia Rio," said
MotorWeek host John Davis. "Sleek, sporty and affordable, the Kia Rio delivers
full-size comfort and technology in a pint-size package."
About the 2013 Rio
Available in three trims – LX, EX and SX – the 2013 Rio is available with a
1.6-liter gasoline direct-injection (GDI) four-cylinder with the option of
either a six-speed manual transmission (LX only) or efficient six-speed
automatic. One of only two vehicles in the segment to offer a GDI engine, the
2013 Rio provides an inviting combination of power and efficiency, achieving
138 horsepower while maintaining an EPA estimated 30/ 36 mpg (city/highway
with ECO package) . The 2013 Rio greets drivers and passengers with a bold
and modern cabin, centered on Kia's horizontal three-cylinder instrument panel
and a two-tone color scheme to emphasize a feeling of spaciousness and
comfort. The Rio sedan proudly wears its own interpretations of Kia's
signature grille, slimmed down to connect to the dynamic headlamp design.
Exhibiting highly sculpted, sloping shoulder lines and wedge-shaped
exteriors, the sedan projects an athletic profile that conveys power and
Kia: One of the World's Fastest Moving Global Automotive Brands
Kia Motors America is one of only three auto brands to increase U.S. sales in
each of the past four years, and in 2012 the company surpassed the 500,000
unit mark for the first time. With a full line of fun-to-drive cars and CUVs,
Kia is advancing value to new levels of sophistication by combining
European-influenced styling – under the guidance of chief design officer Peter
Schreyer – with cutting-edge technologies, premium amenities, affordable
pricing and the lowest cost of ownership in the industry. Kia recently joined
the exclusive ranks ofInterbrand's "Top 100 Best Global Brands," and is
poised to continue its momentum with seven all-new or significantly redesigned
vehicles scheduled to arrive in showrooms in 2013. Over the past decade Kia
Motors has invested more than $1.4 billion in the U.S., including the
company's first U.S. assembly plant in West Point, Georgia – Kia Motors
Manufacturing Georgia – which is responsible for the creation of more than
11,000 plant and supplier jobs. The success of the U.S.-built* Optima
andSorento in two of the industry's largest segments has fueled Kia's rapid
growth and is complemented by Kia's comprehensive lineup which includes the
Soul urban passenger vehicle,Sportage compact CUV, Optima Hybrid, the Forte
sedan, 5-door andKoup compacts, Rio and Rio 5-door sub-compacts and the
About Kia Motors America
Kia Motors America is the marketing and distribution arm of Kia Motors
Corporation based in Seoul, South Korea. KMA offers a complete line of
vehicles through more than 765 dealers throughout the United States and serves
as the "Official Automotive Partner" of the NBA and LPGA. In 2012, KMA
recorded its best-ever annual sales total and gained U.S. market share for the
18th consecutive year. Kia is poised to continue its momentum and will
continue to build the brand through design innovation, quality, value,
advanced safety features and new technologies.
Information about Kia Motors America and its full vehicle line-up is available
at its website –www.kia.com. For media information, including photography,
* The Sorento and Optima GDI (EX Trims and certain LX Trims only) and GDI
Turbo are built in the United States from U.S. and globally sourced parts.
 Class-leading horsepower claim for 1.6L GDI engine with 138hp based on
comparison of 2013 subcompacts as of January 2013.
 Based on EPA estimates. Actual mileage will vary with options, driving
conditions, driving habits, and your vehicle's condition.
SOURCE Kia Motors America
Contact: Scott McKee, +1-949-468-4813, firstname.lastname@example.org, James Hope, Kia
Motors America, +1-949-468-1875, email@example.com
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