Adobe Named a Leader in Online Testing by Independent Research Firm

  Adobe Named a Leader in Online Testing by Independent Research Firm

Adobe Receives Highest Score for Current Product Offering and is Recognized as
one of two vendors with a Substantial Market Presence

Business Wire

SAN JOSE, Calif. -- February 8, 2013

Adobe Systems Incorporated (Nasdaq:ADBE) today announced that Adobe®
Test&Target™, part of the Adobe Target solution within the Adobe Marketing
Cloud, was recently recognized as a Leader in “The Forrester Wave™: Online
Testing Platforms, Q1 2013” report. Adobe was among the select companies that
Forrester invited to participate in the independent report which evaluated
seven online testing technology platforms across 53 comprehensive criteria
such as campaign management, reporting and analysis, service and support,
application usability and administration, and corporate and product strategy.

“All of the evaluated online testing platform vendors offer foundational
campaign management and testing features, but Leaders provide extensive data
handling, reporting and analysis, and integration capabilities,” stated the
recently published report. The report also states, “Adobe Test&Target is a
component of Adobe Marketing Cloud, which incorporates a broad set of
analytics, content management, and marketing applications. Test&Target is a
solid product across all facets of online testing capability and boasts an
outstanding partner ecosystem. It will appeal most to current Adobe users for
its integration with popular Adobe analytics and content management products.”

The report also notes that Adobe is one of two vendors that earned a
leadership position “in Forrester’s first online testing platform Wave” and
have maintained this position with a “combination of strong product offerings,
solid strategy, and a substantial market presence.”

Adobe received the highest score for its current product offering and the
highest scores for the categories of campaign management, service and support,
integration and corporate strategy. Adobe was one of two leaders with the
highest scores for reporting and analysis and installed customer base.

“We believe that being recognized by Forrester with the highest score for
current product offering validates the investments we have made in our testing
and optimization capabilities within Adobe Target,” said Aseem Chandra, vice
president of product marketing, Digital Marketing Business, Adobe. “Our
customers comprise some of the most sophisticated marketing organizations and
demand an enterprise-level optimization platform that can personalize every
digital interaction and drive measurable business results.”

A complimentary copy of “The Forrester Wave™: Online Testing Platforms, Q1
2013” report is available here.

About Adobe Marketing Cloud

Now there’s a place that puts everything digital marketers need in one spot.
It’s called the Adobe Marketing Cloud. It includes a complete set of
analytics, social, advertising, targeting and web experience management
solutions and a real-time dashboard that brings together everything marketers
need to know about their campaigns. So marketers can get from data to insights
to action, faster and smarter than ever.

About Adobe Systems Incorporated

Adobe is changing the world through digital experiences. For more information,
visit www.adobe.com.

© 2013 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo,
Test&Target are either registered trademarks or trademarks of Adobe Systems
Incorporated in the United States and/or other countries. All other trademarks
are the property of their respective owners.

Contact:

Adobe Systems Incorporated
Dariana Ross, 415-963-9459
dariana@adobe.com
 
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