Sean "Diddy" Combs and Sean John Make Social Media History with the First Instagram Fashion Show

  Sean "Diddy" Combs and Sean John Make Social Media History with the First
                            Instagram Fashion Show

PR Newswire

NEW YORK, Feb. 7, 2013

NEW YORK, Feb. 7, 2013 /PRNewswire/ --Fashion maven and Social media
innovator Sean Combs creates another first with the launch of the Sean John
Instagram fashion show. The viral event will take place today, Friday
February 8 at 10:00AM ET. Combs will be posting new looks every 30 minutes
from 10:00AM – 5:00PM ET. Viewers will be invited to check out images from
the latest collection only available at Macy's.

(Photo:http://photos.prnewswire.com/prnh/20130207/NY56933)

"In honor of New York fashion week we wanted to do something that has never
been done before," said Combs. "With Instagram technology we are bringing
Sean John to the social media runway where our consumer lives."

To view the Instagram Fashion Show visit http://instagram.com/iamdiddy

About Sean John

Sean John, a privately held company, was created by music icon Sean "Diddy"
Combs and made its fashion debut with a men's sportswear collection for the
spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by
the Council of Fashion Designers of America as Men's Wear Designer of the
Year. With annual retail sales in the United States of over $525 million, Sean
John remains one of the most impressive full lifestyle brands in the US and
around the world. In May of 2010 Sean John signed a deal with Macy's to be the
exclusive U.S. department store retailer for the Sean John men's sportswear
collection beginning in Holiday 2010. The Sean John product is available
online at macys.com and in over 400 Macy's stores across the country, with
additional doors to be added in the years ahead. Learn more at seanjohn.com.

Contact:
Vincent Panzanella
Sean John
212-500-2200
Vpanzanella@seanjohn.com

SOURCE Sean John

Website: http://www.seanjohn.com