McDonald's Global Comparable Sales Decrease 1.9% In January

         McDonald's Global Comparable Sales Decrease 1.9% In January

PR Newswire

OAK BROOK, Ill., Feb. 8, 2013

OAK BROOK, Ill., Feb. 8, 2013 /PRNewswire/ --McDonald's Corporation today
announced that global comparable sales decreased 1.9% in January. Performance
by segment was as follows:

  oU.S. up 0.9%
  oEurope down 2.1%
  oAsia/Pacific, Middle East and Africa (APMEA) down 9.5%

"McDonald's is focused on satisfying the needs of each and every customer
visiting our restaurants in search of great-tasting food and beverages,
outstanding service and everyday value," said McDonald's President and Chief
Executive Officer Don Thompson. "While January's results reflect today's
challenging environment and difficult prior year comparisons, I am confident
that our unwavering commitment to delivering an exceptional restaurant
experience will enhance our brand's relevance and drive long-term results."

January comparable sales increased 0.9% in the U.S. driven by a balanced
offering of premium, core and compelling value options, including the addition
of the new Grilled Onion Cheddar burger to the Dollar Menu. Results for the
month also benefited from convenience and restaurant modernization strategies
designed to provide customers with a better overall experience.

In Europe, comparable sales decreased 2.1% as positive results in the U.K. and
Russia were offset by performance in Germany, France and other markets.
Throughout Europe, McDonald's remains focused on appealing to a broad range of
customer preferences with seasonal food events and enhanced value and
breakfast offerings along with extended operating hours.

In APMEA, January's comparable sales decreased 9.5% due to ongoing weakness in
Japan and negative results in China due primarily to the shift in timing of
Chinese New Year and, to a lesser extent, the residual effects of consumer
sensitivity around the recent supply chain issue in the chicken industry,
which more than offset positive results in Australia.

Systemwide sales for the month increased 0.3%, or 0.7% in constant currencies.
For the month of February, comparable sales will be negatively impacted by
approximately 3 percentage points as prior year results included one extra day
due to leap year.

Percent Increase/(Decrease)           Comparable Systemwide Sales
                                      Sales      As       Constant
Month ended January 31,           2013  2012 Reported Currency
McDonald's Corporation        (1.9) 6.7  0.3      0.7
Major Segments:
 U.S.             0.9   7.8  1.9      1.9
 Europe           (2.1) 4.0  3.8      0.6
 APMEA (9.5) 7.3  (8.6)    (5.1)

Definitions

  oComparable sales represent sales at all restaurants, whether operated by
    the Company or by franchisees, in operation at least thirteen months
    including those temporarily closed. Some of the reasons restaurants may be
    temporarily closed include reimaging or remodeling, rebuilding, road
    construction and natural disasters. Comparable sales exclude the impact of
    currency translation. Comparable sales are driven by changes in guest
    counts and average check, which is affected by changes in pricing and
    product mix. Management reviews the increase or decrease in comparable
    sales compared with the same period in the prior year to assess business
    trends.
  oThe number of weekdays and weekend days can impact our reported comparable
    sales. In January 2013, this calendar shift/trading day adjustment
    consisted of one less Sunday and Monday, and one more Wednesday and
    Thursday compared with January 2012. The resulting adjustment varied by
    area of the world, ranging from approximately -0.9% to 0.8%. In addition,
    the timing of holidays can impact comparable sales.
  oInformation in constant currency is calculated by translating current year
    results at prior year average exchange rates. Management reviews and
    analyzes business results excluding the effect of foreign currency
    translation and bases incentive compensation plans on these results
    because they believe this better represents the Company's underlying
    business trends.
  oSystemwide sales include sales at all restaurants, whether operated by the
    Company or by franchisees. While franchised sales are not recorded as
    revenues by the Company, management believes the information is important
    in understanding the Company's financial performance because these sales
    are the basis on which the Company calculates and records franchised
    revenues and are indicative of the financial health of the franchisee
    base.

Upcoming Communications

The Company plans to release February 2013 sales on March 8, 2013.

McDonald's is the world's leading global foodservice retailer with more than
34,000 locations serving more than 69 million customers in 119 countries each
day. More than 80% of McDonald's restaurants worldwide are owned and operated
by independent local men and women.

Forward-Looking Statements

This release contains certain forward-looking statements, which reflect
management's expectations regarding future events and operating performance
and speak only as of the date hereof. These forward-looking statements involve
a number of risks and uncertainties. The factors that could cause actual
results to differ materially from our expectations are detailed in the
Company's filings with the Securities and Exchange Commission, such as its
annual and quarterly reports and current reports on Form 8-K.

SOURCE McDonald's Corporation

Website: http://www.mcdonalds.com
Contact: Investors, Kathy Martin, 630-623-7833; or Media, Heidi Barker,
630-623-3791
 
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