Businesses Should Integrate SEO and Social Media Efforts to Improve Visibility in Facebook Graph Search, Recommends Punch

Businesses Should Integrate SEO and Social Media Efforts to Improve Visibility
          in Facebook Graph Search, Recommends Punch Communications

PR Newswire

LONDON, Feb. 8, 2013

LONDON, Feb. 8, 2013 /PRNewswire/ -- Due to the strengthening relationship
between Bing and Facebook, businesses should consider combining SEO and social
media strategies to help improve overall visibility in Facebook Graph Search,
recommends integrated SEO, social media and PR company Punch Communications.

Whilst Google continues to be the global search market leader, brands' SEO
agencies must also value Bing's search results to ensure visibility in
Facebook Graph Search is maximised. In addition to the new social search
feature returning Page information, Graph Search can also offer users relevant
webpages from Bing, when appropriate to a search.

Graph Search results not only differ for each search, but also for each
individual user. Facebook assesses the number of connections between the
profile of the person searching and the query and displays results relating to
the searcher's own profile activities and photos first, before displaying
other results from friends, public profiles, Pages and Bing search.
Prioritising results by what it deems most relevant, Facebook recognises that
while people are most likely to using Graph Search for internal results,
external webpages will also be valuable information for many.

In time, depending on how frequently Graph Search serves results directly from
Bing, Facebook may acquire a percentage of the search market from Google.

In order to capitalise on this potential to have a website visible to Facebook
Graph Search users, in-house and agency SEO teams must make sure search
activity doesn't focus solely on Google and they must start to work more
closely with social media managers. With Graph Search still in its early
stages, the full impact it will have on Bing's search traffic is still yet to
be understood, but it is clear the opportunity must not be overlooked.

Pete Goold, managing director of integrated PR, SEO and social media agency
Punch Communications, comments: "Brands could really benefit from integrating
SEO and social media strategies to ensure both Facebook Pages and websites are
visible in Graph Search. Whilst Google is the number one global search tool,
Bing has its foot in the social search door due to its relationship with
Facebook and its own social sidebar. This means Microsoft's search engine must
not be ignored.

"Both SEO and social media professionals should carefully watch the evolution
of Graph Search as in time it could see people using Facebook more frequently
for external web searches."

For more information about Graph Search and Punch's integrated approach to PR,
SEO and social media, please visit www.punchcomms.com or call +44 (0) 1858 411
600.

Contact: Keredy Andrews info@punchcomms.com +44 (0) 1858 411 600

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SOURCE Punch Communications

Website: http://www.punchcomms.com