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Crumbs Bake Shop Celebrates National Girl Scout Cookie DaySM

  Crumbs Bake Shop Celebrates National Girl Scout Cookie DaySM

 Cupcake Retailer Unveils Girl Scout Thin Mints^® Cupcake to Commemorate the
                                   Occasion

Business Wire

NEW YORK -- February 8, 2013

Crumbs Bake Shop (NASDAQ: CRMB), the nation’s largest cupcake specialty
retailer, is helping Girl Scouts of the USA celebrate National Girl Scout
Cookie Day^SM, February 8^, 2013, by releasing a limited edition Girl Scout
Thin Mints® Cupcake. Today through February 22^nd, the Girl Scout Thin Mints®
Cupcake will be sold exclusively in all 64 Crumbs Bake Shop locations
nationwide and on its website www.crumbs.com. The Girl Scout Thin Mints®
Cupcake is inspired by the iconic Thin Mints^® cookie and features achocolate
devil’s food cake base filled with chocolate fudge and topped with
mint-flavored cream cheese frosting. The cupcake is edged with chocolate cake
crumbs and topped with a Thin Mints^® Cookie.

National Girl Scout Cookie Day brings attention to the Girl Scout Cookie
Program, the largest girl-led business in the world, where girls learn five
essential life skills: goal setting, money management, decision making, people
skills and business ethics.

“We are so excited to collaborate with the Girl Scouts and celebrate National
Girl Scout Cookie Day^SM,” says Julian R. Geiger, President and CEO of Crumbs
Bake Shop. “Girl Scouts of the USA and the Girl Scout Cookie Programrepresent
what we at Crumbs also believe — that by empowering girls you can inspire them
to do great things."

“We are pleased to be working with Crumbs Bake Shop to celebrate National Girl
Scout Cookie Day,” said Barry Horowitz, vice president and general manager,
Girl Scout Merchandise, Girl Scouts of the USA. "As we launch into our next
century of leadership, we hope our work with Crumbs Bake Shop raises awareness
about the Girl Scout Cookie Program and all the business and financial
literacy skills girls learn from participating in this annual activity."

The Crumbs Thin Mints® Cupcake will be available while supplies last from
February 8 – February 22, 2013. For more information please visit
www.crumbs.com.

About Crumbs Bake Shop

The first Crumbs bake shop opened in March 2003 on the Upper West Side of
Manhattan. The Company is well known for its innovative and oversized gourmet
cupcakes. The Company currently has 64 locations, including 38 locations in
the New York Metro area, six locations on the West Coast, five locations in
Washington, D.C., two locations in Virginia, six locations in Chicago,
Illinois, five locations in Boston, Massachusetts, one location in
Pennsylvania, and one location in Delaware.

About Girl Scouts of the USA

Founded in 1912, Girl Scouts of the USA is the preeminent leadership
development organization for girls, with 3.2 million girl and adult members
worldwide. Girl Scouts is the leading authority on girls' healthy development,
and builds girls of courage, confidence, and character, who make the world a
better place. The organization serves girls from every corner of the United
States and its territories. Girl Scouts of the USA also serves American girls
and their classmates attending American or international schools overseas in
90 countries. For more information on how to join, volunteer or reconnect
with, or donate to Girl Scouts, call 800-GSUSA-4-U (212-852-8000) or visit
www.girlscouts.org. For more information about National Girl Scout Cookie Day,
visit www.girlscoutcookies.org.

Contact:

Crumbs Bake Shop
Quinn G. Solomon, 646-278-6092
qsolomon@crumbs.com
or
For Girl Scouts of the USA:
Joshua Ackley, 212-852-8038
jackley@girlscouts.org