Fi Asia-China, Hi & Ni Celebrating 15 years of Bringing Together Leaders in the Chinese Food Ingredient Industry

 Fi Asia-China, Hi & Ni Celebrating 15 years of Bringing Together Leaders in
                     the Chinese Food Ingredient Industry

  PR Newswire

  AMSTERDAM, February 8, 2013

AMSTERDAM, February 8, 2013 /PRNewswire/ --

As a branch of Fi Europe & Ni - the biggest and most prestigious show for food
ingredients in Europe - Food ingredients Asia-China, Health ingredients &
Natural ingredients (FiAC, Hi & Ni) has developed into an exhibition for the
Chinese food ingredients industry committed to delivering high value and
quality.

FiAC, Hi & Ni is proud to be celebrating its 15 ^th year of operation from
25-27 June, 2013 at the Shanghai New International Expo Center (SNIEC) in
Shanghai, China. Pre-registration is now open for attendees and a limited
quantity of premium exhibition space is still available.

China has been identified, by many international food ingredients suppliers,
as a major target market in the Asian region. With a population in excess of
one billion and a rapidly developing food industry demanding an increasingly
sophisticated and wider range of food ingredients, multinational suppliers are
moving to invest heavily in China.

FiAC, Hi & Ni is the only event that brings together high-level regional and
international buyers with international suppliers of food and beverage
ingredients solutions, nutraceuticals and dietary supplements. This
quality-focused exhibition provides companies with the opportunity and
platform to showcase their ingredients and services in front of real
decision-makers from China and the rest of the world.

This year, many top Chinese companies have already committed to exhibiting.
Globally recognized food industry companies like JK Sucralose and COFCO will
be under the same roof as trade companies like JEBSEN and nutraceutical &
vitamin producers like North China Pharmaceutical Co., Ltd. Having all of
these major industry leaders in one place will be invaluable to attending
visitors.

At FiAC 2012, the exhibiting area exceeded 20,000sqm, an increase of 47%
year-on-year. Also, the quantity of exhibitors was 30% higher than it had been
in 2011, with 51,596* visitors from 108 countries and regions attracted to the
event.

Fi Asia-China in conjunction Natural & Nutraceutical Products China (NPC) and
CPhI China has developed into a one-stop purchasing platform for food
ingredients, nutraceuticals and pharmaceuticals. In 2013, the shows will
occupy a total of 14 halls at SNIEC, and almost all the leading Chinese
companies will be exhibiting.

A trusted marketing route since 1997, Fi Asia-China has continually evolved,
adapted and innovated to continue to attract new customers who visit with the
explicit purpose of sourcing new ingredients. Companies that are interested in
FiAC, Hi & Ni, you are welcome to visit the official website or contact us at
any time.

Pre-registration has just opened online. Once registered, visitors will
receive a printed badge with their name before the show and therefore enjoy
free and fast track entry to the exhibition. In addition they will receive the
free show catalogue and other premier VIP services onsite.

*Including CPhI visitors

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Notes to Editor:

Photography

A selection of photographs from Fi Asia-China 2012 is available. If you
require any images to support this release please email:

Chad Brown Marketing Executive - Food Email: chad.brown@ubm.com Tel:
+31(0)20-4099514

About Fi Asia-China, Hi & Ni

Food ingredients Asia-China (FiAC) has been serving the Chinese market for
over 14 years. In 2010, the first Hi & Ni China took place in Shanghai,
responding to the food industry's growing interest in the application of
health and natural ingredients to improve product quality and consumer health.

In 2013, Food ingredients Asia-China, Health ingredients & Natural ingredients
(FiAC, Hi &Ni) returns to Shanghai in conjunction with CPhI China and
Nutraceuticals Products China (NPC). Attracting over 2,000 exhibitors, this is
the largest exhibition in China focusing on the food & beverage ingredients,
nutraceuticals and pharmaceutical industries.

For more information, visit http://www.fi-asia-china.com

About the organizers

UBM Live connects people and creates opportunities for companies across five
continents to develop new business, meet customers, launch new products,
promote their brands and expand their markets.Through premier brands such as
MD&M, CPhI, IFSEC, TFM&A, Cruise Shipping Miami, the Concrete Show and many
others, UBM Live exhibitions, conferences, awards programs, publications,
websites and training and certification programs are an integral part of the
marketing plans of companies across more than 20 industry sectors.

UBM Sinoexpo is a division of UBM plc. based in London. Its products and
services cover six main sectors - Hotelex, Design & Decoration, Cleaning,
Boating & Lifestyle, Ingredients, Furniture and Wine. UBM Sinoexpo organizes
34 international exhibitions with a total exhibition area of over 700,000 sqm
annually; operates six B2B portals and publishes two printed magazines.

Press contact International - Chad Brown Marketing Executive - Food Email:
chad.brown@ubm.com Tel: +31(0)20-4099546 Pan-Asia - Lydia Ma Overseas
Marketing Executive Email: Lydia.ma@ubmsinoexpo.com Tel: +86-21-64371178-396
 
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