Music Industry Icons Name DJ Element as McDonald's Flavor Battle Champion

  Music Industry Icons Name DJ Element as McDonald's Flavor Battle Champion

Mix-master with most 'flavor' takes home $10,000 grand prize, championship
title

PR Newswire

MIAMI, Feb. 8, 2013

MIAMI, Feb. 8, 2013 /PRNewswire/ --Last night, GRAMMY® Award winning DJ
Spinderella, alongside renowned spin veterans/beatsmiths DJ Clue and Just
Blaze, crowned DJ Element of Brooklyn, N.Y., as the McDonald's Flavor Battle
champion. Hundreds of audiophiles assembled at Miami Beach's Cameo nightclub,
where DJ Element brought the most flavor and out-spun two contenders – DJ Jena
Red of Pasadena, Cali., and DJ Arty J of St. Louis, Mo. – to ultimately win
$10,000 and bragging rights.

(Photo: http://photos.prnewswire.com/prnh/20130208/CG57102-a)

(Photo: http://photos.prnewswire.com/prnh/20130208/CG57102-b)

"It feels incredible to be the Flavor Battle champion," said DJ Element. "This
competition has been an amazing journey, from advancing in three online rounds
to being hand-picked by some of the most well-known DJs in the industry. I
will always be grateful to the fans, McDonald's and the judges for giving me
this opportunity."

Hosted by DJ/digital guru Funkmaster Flex, the exclusive finale event took
place on February 7. DJ Clue, Just Blaze and Spinderella, along with the 2012
McDonald's Flavor Battle winner DJ Risk One, judged the three finalists on
mixing skills, technique, performance flow and crowd appeal.

"The finalists definitely brought the heat to Miami with their mixing skills,"
said Spinderella. "It was tough deciding on just one, but the ultimate
champion proved to have the extra edge to win the title."

The McDonald's Flavor Battle is a national DJ competition featuring emerging
DJs. The competition began online in early November with 24 DJs each
representing a U.S. region and McDonald's iconic burger – Big Mac (West),
Double Quarter Pounder with Cheese (Central) and Angus Third Pounder (East).
More than 400,000 votes were cast online and America chose the top DJs in each
region to compete in the final round.

Flavor Battle launched in 2009 as an extension of McDonald's 365Black
initiative. McDonald's 365Black platform was created to celebrate the pride,
heritage and achievements of African-Americans year round.

About McDonald's
McDonald's USA, LLC, is the leading foodservice provider in the United States
offering a variety of wholesome foods made from quality ingredients to more
than 26 million customers every day.Nearly 90 percent of McDonald's 14,000
U.S. restaurants are independently owned and operated by local businessmen and
women. Customers can now log online for free at any of the 11,500
participating Wi-Fi enabled McDonald's U.S. restaurants. For more information,
visit www.mcdonalds.com, or follow us on Twitter (@McDonalds) and Facebook
(Facebook.com/McDonalds) for updates on our business, promotions and menu
items.

The following trademarks used herein are owned by McDonald's Corporation and
its affiliates: 365Black, Big Mac, Double Quarter Pounder with Cheese, Flavor
Battle and McDonald's. 

© 2013 McDonald's

SOURCE McDonald's USA, LLC

Website: http://www.mcdonalds.com
Contact: Beletra Atwaters, McDonald's USA, +1-630-623-2901,
beletra.atwaters@us.mcd.com, or Paris Ivory, Burrell Communications,
+1-312-297-9777, pivory@burrell.com
 
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