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Havas Edge And Rentrak Reach 'Game-Changing' Agreement

            Havas Edge And Rentrak Reach 'Game-Changing' Agreement

--Top Advertising Agency to Use Rentrak's Revolutionary TV Ratings
Information--

PR Newswire

PORTLAND, Ore., Feb. 8, 2013

PORTLAND, Ore., Feb. 8, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), who
precisely measures movies and TV everywhere, today announced a multi-year TV
Essentials and Station View Essentials contract with Havas Edge, the
award-winning agency that is part of the renowned Havas Worldwide Network.

With Rentrak, Havas Edge will receive television-viewing information from more
than 20 million TVs in over eight million households to garner deeper insights
into consumer viewing preferences and motivations. As North America's largest
vertically integrated direct response agency, Havas Edge will utilize the
stability of Rentrak's TV ratings currency to produce superior results for its
clients. Edge will link its vast repository of proprietary data with Rentrak's
consumer information to provide unprecedented targeting precision and generate
optimal sales results for its direct response advertiser clients.

"We see our relationship with Rentrak as a game-changer in our commitment to
develop the most accurate web attribution modeling in direct response," said
Steve Netzley, Chief Executive Officer of Havas Edge. "Havas Edge serves a
wide range of clients, most of whom have the majority of their consumer
response engagement occurring on the web, making it imperative to have the
most accurate information available. In our opinion, Rentrak provides the
best and most accurate 'behavioral' view of television viewers, enabling Edge
to eliminate the margin of error factor in our response attribution modeling
that we develop for our clients."

"Today's television landscape is very complex. Consumers have access to
unprecedented amounts of content across a deep number of networks and
On-Demand viewing platforms," added Rentrak's Chief Executive Officer Bill
Livek. "Havas Edge understands that Rentrak's advanced demographics and
targeting capabilities, such as our Polk Automotive and MasterCard segments,
produces results similar to its direct marketing approach."

Rentrak's television ratings measurement service provides daily measurement of
all TV networks nationally and at a granular level for TV stations in all 210
media markets nationwide. The ratings service is the only fully integrated
system utilizing detailed satellite, telco and cable TV viewing data.

About Havas Edge:
Havas Edge, a member of Havas Worldwide, is an award-winning agency with a
proven track record of helping clients succeed. We're an integrated agency
that embraces every media channel, a creative powerhouse that loves data and
analytics, and a passionate partner that's committed to giving clients more
for less. Our Edge comes from a media-agnostic, results-oriented approach,
supported by our wealth of assets and capabilities. We offer more than 325
integrated marketing experts in five offices, leading direct response TV media
planning and buying services, full-service digital and online marketing
capabilities, and DRTV creative and production services. More details are at
www.havasedge.com.

About Havas Worldwide:
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading
integrated marketing communications agency and was the first agency to be
named Global Agency of the Year by both Advertising Age and Campaign in the
same year. The Havas Worldwide Network is made up of 11,000 employees in 120
cities and 75 countries, with 316 offices and provides advertising, marketing,
corporate communications, and digital and social media solutions to clients,
including Air France, BNP Paribas, Charles Schwab, Citigroup, Danone Group,
IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt
Benckiser, Sanofi, and Volvo. Headquartered in New York, Havas Worldwide is
the largest unit of the Havas group, a world leader in communications
(Euronext Paris SA: HAV.PA).

About Rentrak Corporation:
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier
provider of worldwide consumer viewership information, precisely measuring
actual viewing behavior of movies and TV everywhere. Using our proprietary
intelligence and technology, combined with advanced demographics, only Rentrak
is the census currency for VOD and Movies. Rentrak provides the stable and
robust audience measurement services that movie, television and advertising
professionals across the globe have come to rely on to better deliver their
business goals and more precisely target advertising across numerous platforms
including box office, multiscreen television and home video. For more
information on Rentrak, please visit www.rentrak.com.

(Logo: http://photos.prnewswire.com/prnh/20130114/LA42144LOGO)

RENTM

Contact for Rentrak Corporation:
Antoine Ibrahim
Office: 212-541-2478
E-mail: aibrahim@rentrak.com

Contact for Havas Worldwide:
Yvonne Bond
Office: 212-886-2035
Email: yvonne.bond@havasww.com

SOURCE Rentrak

Website: http://www.rentrak.com
 
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