Rising Mobile Data Costs Causing Major Concerns for 57 Percent of IT Managers,
According to New iPass/MobileIron Mobile Enterprise Report
Survey Also Finds BYOD Is Increasing IT Frustration and Loss of
REDWOOD SHORES, CA and MOUNTAIN VIEW, CA -- (Marketwire) -- 02/07/13
-- iPass(R) Inc. (NASDAQ: IPAS) and MobileIron today published their
2013 Mobile Enterprise Report. The survey, which draws from the
experiences of 477 IT executives worldwide, found that IT is
concerned about rising mobility costs and feeling frustration and
loss of control over Bring Your Own Device (BYOD). The majority of
survey respondents (57 percent) thought their mobile data roaming
costs would rise in 2013, with eight (8) percent saying they'll rise
more than 25 percent.
BYOD is creating new challenges for IT. The top two sources of
frustration were onboarding and then supporting the increasing number
and variety of personal devices, far outranking even security
concerns. The survey also found that IT is increasingly losing
control of mobility budgets as departments assume greater
responsibility for mobile initiatives. The number of enterprises in
which IT manages the mobility spend has dropped to 48 percent, down
from 53 percent in 2011. Forty (40) percent of companies' mobility
budgets are now managed by non-IT departments. The complete report is
"IT is charged with implementing solutions to boost employee
productivity, and BYOD does that. But as more personal mobile devices
with multiple platforms and operating systems are used for work, IT
managers are challenged to safeguard corporate data and keep roaming
costs low. And when mobility budgets are managed by departments
rather than IT, data roaming costs can be hard to control," said
Barbara Nelson, chief technology officer, iPass. "With mobile on
track to become the primary computing platform for the enterprise, IT
can regain control by setting strong BYOD policies and enforcing them
through solutions like the iPass Wi-Fi network and services and
MobileIron's mobile device management platform."
When asked about rising data costs, 44 percent of IT managers named
the growing number of devices per mobile worker as a factor; 41
percent highlighted pricey 3G (and 4G) data plans; and 22 percent
pointed to an increase in the number of mobile workers as major cost
culprits. On average, IT departments spend $96 a month on data fees
alone for each mobile worker. North American mobile workers rack up
the highest fees ($97/mo), exposing the expense of mobile broadband.
Since free Wi-Fi is abundant in North America, these fees primarily
reflect non-Wi-Fi forms of mobility, such as 3G and 4G.
"BYOD is more than just shifting ownership of the device to the
employee," said Ojas Rege, VP Strategy, MobileIron. "It has a number
of implications for which a strategy needs to be defined in advance
of implementation. This becomes even more critical as enterprise
mobility evolves from securing email on mobile devices to delivering
apps and content to employees anywhere at any time. An effective BYOD
program starts with good preparation, but its long-term
sustainability will depend on the ongoing quality of the employee's
The survey shows that BYOD continues to gain ground. Fifty-six (56)
percent of respondents, up from 47 percent in 2011, have changed
their corporate guidelines within the past year to be more
accommodating of employees' preferences for using personal devices.
Eighty-one (81) percent of respondents state their company now
accommodates personal devices in the office. More than half (54
percent) have formal BYOD policies in place and North American
companies are more likely than European companies to have done so.
The survey found that while many organizations allow BYOD not all of
them have actual policies for it. Of the 72 percent of enterprises
with enterprise mobility strategies in place, only 37 percent of IT
managers thought their own company's mobile strategy was effective,
while 35 percent felt that their company had an insufficient
The survey also revealed:
-- IT is more bullish on Microsoft's Windows Phone 8 handsets than on
RIM's BlackBerry 10 phones. Both device lines are new and designed to
appeal to the enterprise, as well as consumers. However, only 34
percent of IT managers plan to support BlackBerry 10, compared to 45
percent who plan to support Windows Phone 8 devices going forward.
-- Tablet adoption is growing more mainstream within the enterprise.
Between 2011 and 2012, tablet usage increased in all non-executive
departments. Legal and HR/administration saw the biggest hike (14
percent year-over-year) in tablet support, followed by
finance/accounting (13 percent year-over-year).
-- Fifty-five (55) percent of the companies surveyed reported some form
of security issue over the past year, primarily with lost and stolen
-- More than half (55 percent) of IT managers are using Wi-Fi
connectivity apps for work purposes. Wi-Fi apps were named as the most
widely used apps out of 10 different types of enterprise mobility
About the Report
The iPass/MobileIron Mobile Enterprise Report is
based on a survey of IT executives conducted between December 2012
and January 2013. An IT list from Wi-Fi network and services firm
iPass and mobile device management firm MobileIron was used,
resulting in 477 responses. The majority (about 75 percent) of
respondents were currently employed IT professionals, at the director
level or above. Fifty (50) percent of respondents worked for
companies with more than 1,000 employees. The iPass/MobileIron Mobile
Enterprise Report can be found at
About iPass Inc.
iPass helps enterprises and telecom service
providers ensure their employees and subscribers stay well connected.
Founded in 1996, iPass (NASDAQ: IPAS) delivers the world's largest
commercial-grade Wi-Fi network and trusted connectivity platform.
With more than 1.2 million Wi-Fi hotspots across 124 countries and
territories, iPass gives its customers always-on, frictionless
connectivity for smartphones, tablets and laptops anywhere in the
world -- simply, securely and cost-effectively. Additional
information is available at www.iPass.com or on Smarter Connections,
the iPass blog.
The leader in security and management for mobile
apps, documents, and devices, MobileIron's mission is to enable
global companies to become Mobile First organizations, embracing
mobility as their primary IT platform in order to transform their
businesses and increase their competitiveness. Recognized by IDC as
the fastest growing mobile enterprise management vendor in the world,
MobileIron provides the scalable architecture, rapid innovation, and
best practices for global companies to transform into Mobile First
organizations. Leading global companies use MobileIron as the
foundation for their Mobile First initiatives, including 7 of the 10
top pharmaceutical companies, 5 of the 10 top banks, 8 of the 10 top
automotive manufacturers, 3 of the 5 top retailers, 4 of the 5 top
aerospace and defense companies, and half of the 10 top law firms.
For more information, please visit www.mobileiron.com.
iPass(R) is a registered trademark of iPass Inc. Wi-Fi(R) is a
registered trademark of the Wi-Fi Alliance. MobileIron is a
registered trademark of MobileIron. All other trademarks are owned by
their respective owners.
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