Prudential to Sponsor Mayor's RideLondon Festival of Cycling

         Prudential to Sponsor Mayor's RideLondon Festival of Cycling

  PR Newswire

  LONDON, February 7, 2013

LONDON, February 7, 2013 /PRNewswire/ --

  *UK's largest festival of cycling marks first anniversary of 2012 Games
    gold rush

  *Routes for Prudential RideLondon-Surrey 100 and Classic races revealed

Mayor of London Boris Johnson, double Olympic gold medallist Laura Trott and
Leader of Surrey County Council David Hodge, today unveiled Prudential,
Britain's largest insurance group, as title sponsor of the Mayor's RideLondon,
a new two-day world-class cycling event that will form a key strand of the
post 2012 Olympic and Paralympic legacy.

 (Photo: http://photos.prnewswire.com/prnh/20130207/594340 )

Prudential RideLondon will be the largest mass-participation cycling festival
ever held in the UK, with over 70,000 cyclists, including some of the world's
top professionals, taking part across four separate events.

To be held on 3-4 August 2013 the festival is expected to give a major boost
to the number of active cyclists in the UK, while attracting hundreds of
thousands of visitors to London and Surrey.

The exciting events will also help encourage people of all ages and abilities
to take to two wheels. Children and families are encouraged to get involved
via the FreeCycle event, an eight-mile mass-participation ride which is free
to enter and open to everyone.

Prudential Group Chief Executive Tidjane Thiam and Surrey County Council
leader David Hodge joined Boris Johnson and Laura Trott in unveiling the
routes for the mass participation Prudential RideLondon-Surrey 100, and the
Prudential RideLondon-Surrey Classic race for professional male cyclists.
Starting in the Queen Elizabeth Olympic Park, the routes pass many of London's
iconic landmarks, before passing through Richmond Park and out into the
stunning Surrey Hills - including the testing climbs and undulating terrain of
Box Hill and Leith Hill - and then returning to finish in the heart of the
capital on The Mall in true Olympic style.

Commenting on today's announcement, the Mayor of London, Boris Johnson said:
"Following the superhuman efforts of our Team GB cyclists last year, thousands
of cycling enthusiasts, both experienced and amateur, riding a fantastic route
through the streets of our fine city is surely a fitting legacy. I am
delighted that six months on from Laura Trott's breathtaking gold in the
Omnium we are in a position to announce the routes and title sponsor.
Prudential RideLondon is sure to become one of the world's top cycling events,
the countdown to the start of the event begins now!"

Prudential Group Chief Executive Tidjane Thiam said: "The 2012 Games
reaffirmed London's leading position on the world stage. Today, following on
this historic success for our capital city, Prudential is announcing a
long-term partnership with RideLondon. I am confident that this exciting,
annual event will become both a global showcase for London and a leading
mass-participation sporting festival, promoting the values of healthy, active
lifestyles for people of all ages throughout Britain."

Surrey County Council Leader David Hodge said: "Both Box Hill and Big Ben will
show off the very best of Britain when Surrey's picture-perfect countryside
contrasts with London's famous cityscape during the 100-mile event. But
entrants should put in some serious training as the hills in Surrey can prove
tough if you're not cycle-fit."

Laura Trott, double Olympic gold medallist and Prudential RideLondon
ambassador, said: "It's exciting to think that in less than six months' time
Prudential RideLondon will have started and the streets of London and Surrey
will be filled with over 70,000 cyclists taking part in the two-day festival.
Prudential RideLondon has something for everyone and I hope it encourages more
people to get on their bikes and start cycling."

Transport for London Surface Planning Director Ben Plowden said: "This is an
exciting time for cycling in the capital and Prudential RideLondon is
anticipated to create another major boost, building on the legacy of the
London 2012 Games. The two-day cycling festival will have something for
spectators and cyclists of all ages and abilities, creating the largest annual
mass-participation cycling event in the UK."

London & Partners Head of Major Events Iain Edmondson said: "Prudential
RideLondon will show off the best of the capital from the historic and
traditional to the modern and quirky. Starting in the Queen Elizabeth Olympic
Park close to the Olympic Velodrome - the city's newest world-class cycling
venue, currently bidding to stage the 2016 World Track Cycling Championships -
Prudential RideLondon strengthens London's commitment to build a legacy of
international sport following the 2012 Olympic and Paralympic Games."

Hugh Brasher, Board Director of event organisers the London and Surrey Cycling
Partnership, said: "The double announcement of Prudential as title sponsors of
the weekend, plus the routes for the Prudential RideLondon-Surrey 100 and
Classic events, is a real milestone. The challenge for the successful entrants
is to get to the start line fit and ready to cycle 100 miles within the nine
hour cut-off. Our challenge is to ensure that we deliver a world-class event
that inspires the next Laura Trott and delivers on its four-year goal to
become the largest fundraising charity cycle ride in the world."

For further information:Nick Gower - Prudential sponsorship
Ngower@brand-rapport.com / +44(0)20-7932-5845
 
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