MediaPass(TM) Paywall Initiates Partnership With RightWisconsin, a Journal
Broadcast Website, to Provide Paid Subscriptions
Journal Broadcast Group Partners With MediaPass(TM) to Implement a
Paid Subscriptions Using Its Leading Paywall Solution and Platform
LOS ANGELES, CA -- (Marketwire) -- 02/07/13 -- MediaPass, the
publishing industry's leading online subscription and paywall
solution, today announced that it has partnered with Journal
Broadcast Group, a division of Journal Communications, Inc. (NYSE:
JRN), to begin offering exclusive content on its RightWisconsin
website via MediaPass' advanced but easy-to-use software. Journal
Broadcast Group owns and operates 35 radio stations and 15 television
stations in 12 states and is based in Milwaukee, Wisconsin.
The first Journal Broadcast media property to install a paid
subscription system will be RightWisconsin powered by Charlie Sykes
(www.rightwisconsin.com). The site, which began in October 2012 as a
free daily newsletter to subscribers, will offer exclusive political
news and analysis to users during a free trial access for the first
week. After the initial trial period, MediaPass' subscription
platform will cover roughly 85% of the site's content and normal
rates will apply. Subscribers to the Daily Briefing will have free
access to all RightWisconsin.com content during Founders Week
presented by Wisconsin Club for Growth, January 28th to February 3rd.
"Most sites are exploring new ways to generate revenue, and we hope
to power those transactions and subscriptions," said MediaPass CEO
Matthew Mitchell. "As digital media look to provide exclusive,
valuable content, there's a tremendous opportunity to generate
self-sustaining, predictable revenue using our platform, independent
of traditional advertising models. Our customizable revenue model
allows outlets to offer more engaging content and analysis to their
"I am pleased to find a true partner in MediaPass to be our ally as
we enter into the digital subscription market," said Michael Gay,
Journal Broadcast Group's Vice President of Interactive Media. "The
paywall solution from MediaPass was easy to install, and made it easy
for our users to access exclusive RightWisconsin.com content."
MediaPass offers a straightforward model in generating paid views to
site content for a wide assortment of online content providers, large
and small, spanning a number of media specialties and areas. The
MediaPass platform, based in the cloud, is so simple that anyone with
basic blog skills can use it, and it has the capacity to work with
any web publishing platform while handling millions of visitors and
"Our partnership with Journal Broadcast showcases our range of
subscription model capabilities," said Mitchell. "MediaPass provides
a media company of any size the opportunity to implement our proven
paywall platform with no overhead and just one simple line of code.
Our platform supports all pay models, and is constantly optimized to
maximize conversion and revenue for all our publishers."
The MediaPass platform also offers a variety of choices to its
publishing partners, such as metered paywalls or subscriptions --
whatever optimizes results for individual publishers. Once a
publisher has added MediaPass to their site using MediaPass'
aspect of paid publication becomes easy to control from the MediaPass
Publisher Dashboard. MediaPass also offers a CPM and an upfront
guarantee to many publishers who instantly make five to 20 times more
than they were before using the service.
For more details on how MediaPass is helping move online publishers
to a more profitable future, please visit http://www.mediapass.com.
MediaPass(TM) is the leading, easy-to-use paywall
solution for online content. With only one little bit of code,
digital and web publishers can instantly monetize their online
material -- articles, videos, podcast, and more -- with zero upfront
cost and very little effort. Invented by experts in online
monetization models, MediaPass helps web publishers push past the
revenue limits of advertising into a more profitable future. For more
information, please visit http://www.mediapass.com
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