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PODS(R) Selects Bridgeline Digital's iAPPS Platform to Power Next Generation Website

PODS(R) Selects Bridgeline Digital's iAPPS Platform to Power Next Generation
Website

BURLINGTON, Mass., Feb. 7, 2013 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, announced today that PODS^®, a
worldwide leader in the storage and moving industry, selected Bridgeline
Digital's iAPPS platform to power its next generation website, currently in
development. With their innovative portable storage solutions, PODS has
experienced rapid growth and geographic expansion, and required a scalable
platform to more efficiently manage its website and digital marketing
strategy. PODS has been a longtime web design customer of Bridgeline's and
will now enjoy the benefits of the iAPPS platform. 

PODS selected the iAPPS platform for its deep integration of Content
Management, eMarketing, and Analytics functionality combined with its superior
ease-of-use. iAPPS will put website control directly into the hands of its
marketing department to drive more effective and targeted multi-channel
campaigns that are easier to plan, develop, and execute. This functionality
will deliver results in real-time, rather than relying on IT for changes and
analytics reporting.

In addition, PODS recognized that with the growing prevalence of smart phones
and tablets in the marketplace, it was imperative to implement responsive
design technology to more effectively engage customers. By using responsive
design, PODS' new website will detect the size of a visitor's viewing screen
and trigger content to automatically adjust to fit the particular device's
screen accordingly.

"PODS needed a robust technology platform and iAPPS has all of the features
and functionality to make our digital strategy successful," said George
Spowart, Chief Marketing Officer for PODS. "Additionally, it was critical for
PODS to implement its next generation website using responsive design.
Bridgeline has a proven track record in developing and designing web
properties that engage customers regardless of which device they are using to
access the site."

About PODS Enterprises, Inc.

Founded in 1998, PODS currently provides moving and storage services to a
population of more than 240 million consumers, in 48 U.S. states, Canada,
Australia, and the UK through its company-owned and independent franchise
network. To date, the PODS network has completed more than 250,000
long-distance relocations, exceeded one million deliveries and has over
140,000 PODS® containers in service.

About Bridgeline Digital

Bridgeline Digital (Nasdaq:BLIN), The Digital Engagement Company™, enables its
customers to maximize the performance of their mission critical websites,
intranets, and online stores. Bridgeline's iAPPS^® platform deeply integrates
Web Content Management, eCommerce, eMarketing, and Web Analytics to help
marketers deliver online experiences that attract, engage and convert their
customers across all digital channels. Bridgeline provides end-to-end Digital
Engagement solutions and boasts an award-winning team of interactive services
professionals. Headquartered in Burlington, Mass., with nine additional
locations throughout the U.S. and an Asia Pacific headquarters in Bangalore,
India, Bridgeline has thousands of customers that range from middle market
organizations to Fortune 1000 companies. To learn more, please visit
www.bridgelinedigital.com or call (800) 603-9936.

CONTACT: Kim Brown
         Bridgeline Digital, Inc.
         Director, Corporate Communications
         781.995.0888
         kbrown@blinedigital.com
        
         Genna Price
         Intermark Public Relations
         Account Supervisor
         205.776.2284
         Genna.Price@intermarkgroup.com
 
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