Choice Hotels International Promotes Jay Sigona to Vice President, Brand
Operations for all Choice Economy, Midscale and Extended Stay Brands
SILVER SPRING, Md., Feb. 7, 2013
SILVER SPRING, Md., Feb. 7, 2013 /PRNewswire/ --Choice Hotels International,
Inc. (NYSE: CHH) today announced that Jay Sigona has been promoted to vice
president, brand operations for all Choice Hotels economy, midscale and
extended stay brands. Previously, Sigona served as senior director, brand
programs which include Comfort Inn, Comfort Suites, Quality, Sleep Inn,
Clarion, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and
In his new role, Sigona will be responsible for leading the creation and
implementation of brand programs, standards and compliance functions for
Choice's economy, midscale and extended stay brands along with overseeing the
interior design and architecture function for these brands, to ensure they are
aligned with corporate and brand strategies.
"Under Jay's leadership, his team has been a strong force behind the
development and implementation of many industry-leading brand programs,
driving significant guest satisfaction increases in many of our brands, most
notably in the Comfort brand family," said Alexandra Jaritz, senior vice
president, brand strategy and marketing for Choice Hotels. "Jay is
exceptionally skilled at creatively implementing solutions that are delivering
results for guests, franchisees and the company as a whole."
Sigona has served in a number of roles over his nearly 20 years with Choice
Hotels in the areas of Quality Assurance, Franchise Services, Brand Management
and Brand Programs.
About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels,
representing more than 495,000 rooms, in the United States and more than 30
other countries and territories. As of September 30, 2012, 360 hotels,
representing 29,000 rooms, were under construction, awaiting conversion or
approved for development in the United States. Additionally, 75 hotels,
representing approximately 7,000 rooms, were under construction, awaiting
conversion or approved for development in more than 20 other countries and
territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn,
Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo
Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection
membership program, serve guests worldwide.
Additional corporate information may be found on the Choice Hotels
International, Inc. website, which may be accessed at www.choicehotels.com.
Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are
proprietary trademarks and service marks of Choice Hotels International.
© 2013 Choice Hotels International, Inc. All rights reserved.
SOURCE Choice Hotels International, Inc.
Contact: Robin Pence, +1-301-592-5186, firstname.lastname@example.org
Press spacebar to pause and continue. Press esc to stop.