Compuware Super Bowl Advertisers Site Analysis: Lights Out for a Few Top
DETROIT, Feb. 7, 2013 (GLOBE NEWSWIRE) -- Compuware Corporation (Nasdaq:CPWR),
the technology performance company, today announced the results of its Super
Bowl advertisers website analysis.
Super Bowl advertisers spend millions producing commercials to be seen by
multi-millions of viewers. Consequently, advertiser website traffic typically
spikes in conjunction with this enhanced exposure. As the industry leader in
optimizing the performance of web, non-web, mobile, streaming and cloud
applications, Compuware monitored advertisers' websites during the Super Bowl
to gauge how each performed under increased load.
Additionally, in the spirit of Super-Bowl-caliber competition, Compuware
conducted a head-to-head comparison of major brands -- based on long-standing
industry rivalries -- that included Coke vs. Pepsi, Audi vs. Mercedes-Benz and
Universal Pictures vs. Paramount.
While some advertisers' sites experienced minimum or no impact from the
inflated traffic volumes, others suffered increased page load times and
reduced availability, with a few sites crashing during the critical peak
period. Over all, the brands that provided the best site performance included
Go Daddy, Paramount and Lincoln.
The brands that posted the slowest page load times and whose sites were slow
throughout the game included Doritos, Coca-Cola and Universal.As for the
head-to-head competition, the analysis showed that Pepsi, Mercedes-Benz and
Paramount beat the performance of their rivals in terms of average page load
"We closely monitored the sites of all of the key Super Bowl advertisers at
five-minute intervals and were able to determine not only which sites
performed well and which didn't, but why they performed the way they did,"
said Stephen Pierzchala, Technology Strategist, Compuware APM's Center of
Excellence. "We were able to pinpoint causes -- from external factors like
third-party services and CDN utilization, to design issues such as the use of
rich media and heavy-weight plugins -- of the performance issues.
"There's a lot involved in ensuring websites perform optimally and provide
visitors with an exceptional experience, because that's what users have come
to expect and they can be very unforgiving when they don't get it," continued
Pierzchala. "Consequently, it's now more important than ever for organizations
to partner with a trusted expert like Compuware to ensure that poor website
performance doesn't hurt the business."
Click here for more details and analysis of Super Bowl advertisers websites.
Compuware APM^® is the industry's leading solution for optimizing the
performance of web, non-web, mobile, streaming and cloud applications. Driven
by end-user experience, Compuware APM provides the market's only unified APM
coverage across the entire application delivery chain—from the edge of the
internet through the cloud to the datacenter. Compuware APM helps customers
deliver proactive problem resolution for greater customer satisfaction,
accelerate time-to-market for new application functionality and reduce
application management costs through smarter analytics and advanced APM
With more than 4,000 APM customers worldwide, Compuware is recognized as a
leader in the "Magic Quadrant for Application Performance Monitoring" report.
To read more about Compuware's leadership in the APM market, click here.
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Compuware Corporation, the technology performance company, makes technology
make a difference by providing software, experts and best practices to ensure
technology works well and delivers value. Compuware solutions make the world's
most important technologies perform at their best for leading organizations
worldwide, including 46 of the top 50 Fortune 500 companies and 12 of the top
20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
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