Naturalizer Shoes Launches BZees Collection
Walk on the Lighter Side with Naturalizer BZees
ST. LOUIS, Feb. 7, 2013
ST. LOUIS, Feb. 7, 2013 /PRNewswire/ --Naturalizer, one of Brown Shoe
Company's (NYSE:BWS) Healthy Living brands, announces BZees, a new
ultra-lightweight, sporty collection of shoes. BZees weigh less than six
ounces and are designed to be stylish and comfortable. The shoes feature
flexibility from heel-to-toe, perfect for everyday wear. The BZees Spring 2013
collection includes five styles with both bright and neutral color palettes
that bring a chic energy to casual-wear outfits.
"BZees shoes are a great on-the-go style, ideal for a light stroll through the
park to an active day of running errands," said Marci Ranger, vice president
of marketing for Naturalizer. "The Naturalizer brand continues to create shoes
that fit the needs of women. Wearing BZees gives women a youthful, carefree
confidence that will invigorate their every step."
oStretch mesh uppers
oDual EVA and gel comfort cushioning
oAntimicrobial sock linings
oEasy on, easy off
Naturalizer's BZees start at $69 and are available for purchase at Naturalizer
stores nationwide in addition to other major retailers such as select Macy's
and Dillard's stores. Online availability includes Naturalizer.com, Macys.com,
Shoes.com, Nordstrom.com and Zappos.com.
In 1927, Naturalizer had the revolutionary idea of creating stylish and
comfortable shoes made just for women. The brand became known as "the shoe
with the beautiful fit." For more than 80 years, Naturalizer has understood
how truly comfortable shoes can help women move energetically through their
day and live life to the fullest. Naturalizer remains committed to designing
beautiful shoes that feel as good at the end of the day as they do at the
beginning. And because of this commitment, Naturalizer shoes feature our
exclusive N5 comfort system - five essential features that are proven to
provide all day comfort: extra cushioning, breathable linings, balance with
every step, flexible soles and lightweight material Naturalizer is still one
of the few brands in the marketplace that women can turn to for hard-to-find
sizes and widths, and wide shaft boots, because we believe that shoes can only
be comfortable when they are a perfect fit. Naturalizer shoes are designed
with the best of each season's trend-right looks, details and materials that
women will love for social, work, play and every day. Today, Naturalizer is
inspiring women to live their lives and love their shoes in 60 countries
around the world.
About Brown Shoe Company, Inc.
Brown Shoe Company is a $2.6 billion, global footwear company whose shoes are
worn by people of all ages, from all walks of life. Our products are
available virtually everywhere- in the more than 1,300 Famous Footwear and
Naturalizer retail stores we operate, in hundreds of major department and
specialty stores, on 14 distinct company-owned ecommerce sites, and on many
additional third-party retail websites. Through our broad range of products,
we serve three key market segments with our Family, Healthy Living and
Contemporary Fashion brands. For active people who want comfort and
performance, our Healthy Living brands- Naturalizer, Dr. Scholl's Shoes,
LifeStride, Avia and Ryka- marry comfort with style, to enrich sports and
leisure activities. At Brown Shoe Company, we inspire people to feel good and
live better... feet first!
Kim Groomes, Nunez PR Group
SOURCE Brown Shoe Company, Inc.
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