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The City of Newark and Its Let's Move! Newark Campaign to Fight Obesity Team with Weight Watchers to Foster Healthy Lifestyles,

 The City of Newark and Its Let's Move! Newark Campaign to Fight Obesity Team
with Weight Watchers to Foster Healthy Lifestyles, Help Address Rising Obesity
                               Rates in Newark

New Initiative Offers Discounted Weight Watchers Memberships to City Employees

PR Newswire

NEWARK, N.J., Feb. 7, 2013

NEWARK, N.J., Feb. 7, 2013 /PRNewswire/ -- As the latest addition to the City
of Newark's Let's Move! Newark campaign to combat obesity, Newark and Weight
Watchers North America, Inc., a wholly-owned subsidiary of Weight Watchers
International, Inc. (NYSE: WTW), today announced a new initiative that will
offer discounted Weight Watchers memberships to City of Newark employees.

The announcement, made at Newark City Hall by Mayor Cory A. Booker along with
David Kirchhoff, Chief Executive Officer, Weight Watchers International, Inc.,
underscores Newark's commitment to offering innovative opportunities for City
employees to improve their health and well-being. The effort is an example of
Weight Watchers' resolve to form unique relationships with like-minded cities
that want to promote healthy lifestyles and work to tackle obesity with
community-based solutions. Mayor Booker and Kirchhoff were joined by the
Newark Municipal Council, Newark Food Policy Director and Co-Chair of Let's
Move! Newark Elizabeth Reynoso, the Let's Move! Newark Council, and Weight
Watchers Leader and Newark resident Ruby Anderson.

The clinically-proven Weight Watchers approach helps members build a healthy
lifestyle to lose weight successfully and learn to keep it off.  Through the
Weight Watchers offering, beginning immediately, more than 3,100 employees in
Newark city agencies will have the opportunity to attend Weight Watchers
meetings at work and in their communities with Monthly Pass at a discounted
rate for up to one year. Monthly Pass offers members unlimited meetings each
month as well as free access to eTools, the Weight Watchers Internet weight
loss companion.

"Large cities like Newark and their leaders have an important role to play in
turning back the rising tide of obesity in this country," said Newark Mayor
Cory Booker. "We have an example to set – an example of a thriving community
that promotes healthy lifestyles. As Mayor of New Jersey's largest city, I am
very conscious of the need to control rising healthcare costs and to have a
healthy, productive workforce. Working with Weight Watchers offers City of
Newark employees the support to make their personal health goals a reality.
Through participation in this initiative, we believe that our employees'
health will benefit and so will our city."

Newark is not only the largest city in the state of New Jersey; it also has a
higher obesity rate, at 26 percent, than the state as a whole. ^ 1 State-wide
nearly 24 percent of adults are classified as obese. ^ 2 Rates of
weight-related conditions, including type 2 diabetes, are increasing
dramatically among city residents. ^ 3 To turn the tide against these health
issues, city officials are working to implement innovative initiatives that
encourage healthy lifestyles in workplaces and the community.

"More than one-third of U.S. adults are obese^4 and obesity-related illnesses
– such as type 2 diabetes and heart disease – are not only chronic and
serious^5, but also come with steep healthcare costs^6," said Weight Watchers
CEO David Kirchhoff. "It's time to reverse the obesity epidemic and create a
healthier workforce. Weight Watchers is helping to do both through its
scalable, accessible, and clinically-proven weight loss approach. Weight
Watchers already works with several thriving Newark-area employers, and we're
delighted to have the opportunity to offer our evidence-based weight loss
approach to City of Newark employees. Along with everything Mayor Booker and
his team are doing with Let's Move! Newark, we can make a real difference by
supporting Newark city employees as they strive to be healthier and more

As part of Weight Watchers' ongoing commitment to combating obesity with
community-based solutions, in January, the New York-headquartered company
announced an initiative with the U.S. Conference of Mayors to foster healthy
lifestyles in communities, especially low-income areas that tend to have
higher obesity rates and increased risks for obesity^7. Unveiled at the U.S.
Conference of Mayors 81^st Winter Meeting in Washington, D.C., the Healthy
Communities Grant Program is a pilot initiative designed to help three cities,
with existing healthy lifestyle programs, build upon their successful
strategies for healthy eating, physical activity, and weight loss and
management. To learn more about this initiative visit:

About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight
management services, operating globally through a network of Company-owned and
franchise operations. Weight Watchers holds over 45,000 meetings each week
where members receive group support and learn about healthy eating patterns,
behavior modification and physical activity. provides
innovative, subscription weight management products over the Internet and is
the leading Internet-based weight management provider in the world. In
addition, Weight Watchers offers a wide range of products, publications and
programs for those interested in weight loss and weight control.

About the City of Newark, New Jersey
Newark, commonly referred to as Brick City, is the third oldest city in the
United States and the largest in New Jersey, with a population of more than
280,000 people. Newark sits on one of the nation's largest transportation
super-structures including an international airport, major rail connections,
major highway intersections and the busiest seaport on the east coast.

For the past six years under the Booker Administration, Newark continues to
see signs of a strong revival.  In population, it is one of the fastest
growing cities in the northeast. Its six major colleges and universities are
further expanding their presence. The production of affordable housing has
doubled, and businesses are returning. There is still much work to be done but
Newark is on its way to achieving its mission:  to set a national standard for
urban transformation. For more information on the City of Newark, please visit
Newark's website at or follow the city on Twitter:

^1 Centers for Disease Control and Prevention (CDC). Behavioral Risk Factor
Surveillance System Survey Data. Atlanta, Georgia: U.S. Department of Health
and Human Services, Centers for Disease Control and Prevention, 2009.

^2 Centers for Disease Control and Prevention (CDC). Behavioral Risk Factor
Surveillance System Survey Data. Atlanta, Georgia: U.S. Department of Health
and Human Services, Centers for Disease Control and Prevention, 2011.

^3 Centers for Disease Control and Prevention (CDC). Behavioral Risk Factor
Surveillance System Survey Data. Atlanta, Georgia: U.S. Department of Health
and Human Services, Centers for Disease Control and Prevention, 2004-2009.

^4 Ogden CL, Carroll MD, Kit BK, Flegal KM. Prevalence of obesity in the
United States, 2009–2010. NCHS data brief, no 82.Hyattsville, MD: National
Center for Health Statistics. 2012.

^5 NIH, NHLBI Obesity Education Initiative. Clinical Guidelines on the
Identification, Evaluation, and Treatment of Overweight and Obesity in Adults.
Available online: 

^6Finkelstein, EA, Trogdon, JG, Cohen, JW, and Dietz, W. Annual medical
spending attributable to obesity: Payer- and service-specific estimates.
Health Affairs 2009; 28(5): w822-w831.

^7 Kim, D. & Leigh, J. P. (2010). Estimating the effects of wages on obesity.
Journal of Occupational and Environmental Medicine, 52(5), 495-500.

SOURCE Weight Watchers International, Inc.

Contact: Susan Craig, Weight Watchers, +1-212-589-2774, cell +1-347-439-1840,, or Elvis Bernal, City of Newark,
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