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Sears Outdoor Living Lights Up South Beach And Unveils New Designs And Trends

Sears Outdoor Living Lights Up South Beach And Unveils New Designs And Trends

Ty Pennington and Lifestyle Expert George Hirsch Host Sears "Grilling is
Happiness" Lounge at the Food Network South Beach Wine & Food Festival

PR Newswire

HOFFMAN ESTATES, Ill., Feb. 7, 2013

HOFFMAN ESTATES, Ill., Feb. 7, 2013 /PRNewswire/ -- Outdoor entertaining is a
lifestyle, not just a seasonal event, which is why Sears is introducing chic
and affordable new designs from its lines of outdoor living furniture, patio
sets and Kenmore grills at the prestigious culinary celebration, Food Network
South Beach Wine & Food Festival presented by FOOD & WINE. The Festival
attracts thousands of culinary influencers and consumers from Feb. 21-24 in
Miami. As a leader in outdoor lifestyle trends and designs, Sears will unveil
the latest collections that showcase how to bring the beach, food and outdoor
decor together.

"We chose to launch our 2013 line at the Food Network South Beach Wine & Food
Festival because the Festival's sophisticated yet fun atmosphere is the
perfect setting to showcase our new Agio and La-Z-Boy lighted patio
collections, as well as our Ty Pennington Style product," said James Alt, vice
president, seasonal and outdoor living, Sears Holdings. "The outdoor living
lifestyle is about the entire alfresco experience – and we're thrilled to have
both Ty Pennington and George Hirsch serve as hosts of the Sears Grilling is
Happiness Lounge."

Sears is the exclusive retail provider for the Ty Pennington Style line of
outdoor living, home, bed and bath products.

"I'm all about the outdoors – and we're here to say 'Light up your outdoors,'
Pennington said. "Whatever your style – whether it's sophisticated,
contemporary or casual, Sears has something to match your taste and budget.
With their wide range of affordable and on-trend new designs, Sears offers the
expertise of their design team to help you extend your living space outside."

Joining Pennington at the Sears Grilling is Happiness Lounge, is TV
personality and lifestyle expert George Hirsch who will be grilling up
delicious appetizers and desserts for guests at three of the Festivals' events
including:

  oMoet Hennessy's The Q hosted by Paula Deen and Sons presented by Omaha
    Steaks sponsored by Miami magazine on Feb. 21
  oAmstel Light Burger Bash presented by Pat LaFrieda Meats hosted by Rachael
    Ray on Feb. 22
  oGuy Fieri's Reggae Jam with Ziggy Marley Live presented by Ziggy Marley
    Organics featuring Cuisine of the Sun by Ortanique and Friends, The
    Official Festival Closing Party on Feb. 24

All proceeds from the Festival benefit the Chaplin School of Hospitality &
Tourism Management at Florida International University.

"I launched a television career grilling for millions of viewers on PBS and
this year will continue to share my year-round grilling passion once again
through my ongoing relationship with Sears," said Hirsch, who will be debuting
three tasty bites at the three events including a Grilled Fillet of Beef
Chilaquiles, Grilled Pina Colada Dessert Burger and "George's One Love Wings."
Hirsch will provide his grilling expertise and entertaining tips to
Festival-goers, but those who are unable to attend can find George's recipes
and tips for grilling and outdoor entertaining at GrillingIsHappiness.com.

To get a behind-the-scenes look at the Food Network South Beach Wine & Food
Festival from Ty and George, visit www.sears.com/grillingishappiness and view
exclusive videos and commentary from the event. Grilling is happiness is an
online community from Sears that brings the country's most knowledgeable and
skilled grillers and lifestyle experts together to provide tips and tricks for
outdoor entertaining. No matter the skillset, everything from grill
recommendations, recipes, expert tips, accessories and inspiration can be
found at GrillingIsHappiness.com. 

For another great way to connect with grilling and outdoor entertaining
offers, check out SHOP YOUR WAY^SM, a community that links Members with
exclusive content, deals and social shopping on an interactive website.
Customer loyalty is valued at Sears with the SHOP YOUR WAY^SM program. To earn
reward Points to use toward future purchases, or to follow celebrities like Ty
and George, sign up to become a SHOP YOUR WAY REWARDS Member at
www.shopyourway.com.

Designed To Inspire and Last
All of Sears' outdoor products were developed by a professional design team to
offer high quality and stylish products to make the most out of year-round
entertaining. The designers set to impress every taste including an extended
collection of coordinating pieces, mixes of materials and textures, graceful
lines, tailored cushions and more paired with all-weather materials for
extended outdoor enjoyment in style. Sears Outdoor Living design experts
provide an overview of the 2013 collection and offers design insight behind
the various collections in an exclusive video. Visit http://bit.ly/VlW4Fl for
an inside look at each of the pieces.

Entertain in Style – Day and Night
The party starts when the sun goes down. This year, Sears introduces two
exclusive lines of lighted patio collections, the Agio Bella Luna and La-Z-Boy
Halley Collections. Both transform a patio or deck from day to night. Samples
from these collections will be showcased at the South Beach Wine & Food
Festival and are available in Sears stores nationwide and on Sears.com.

  oAgio Bella Luna Collection is innovative with their lighted tables and
    bars. The traditional sets offer designs featuring graceful lines and
    plush tailored cushions to further enhance the way you enjoy backyard
    entertaining. Its soft illumination adds to the perfect amount of romance
    of a moonlit Tuscan night.
  oLa-Z-Boy Halley Collection  offers all the style and comfort of living
    room furniture for an outdoor space. The eclectic collection features
    built-in lighting to create the perfect ambiance for any gathering, and
    Parisian-inspired all-weather materials to stand-up to the outdoor
    elements while still looking luxurious.

Transform Outdoor Living
Through Sears' expansive selection of outdoor living patio sets and grills
from Kenmore, Ty Pennington Style, La-Z-Boy and more, Sears is the
destination for outdoor entertaining, offering a collection to fit every
style and taste:

  oLa-Z-Boy Dylan Collection provides a rich, artisan styling in earthy,
    desert-inspired colors of the American Southwest. The set brings the
    indoor living room outside with the addition of a recliner and chaise
    lounge.
  oTy Pennington Style Mayfield Collection offers carefree elegance and
    luxurious comfort with a classic California style.
  oTy Pennington Style Garner Collection is a modern styled set featuring
    overstuffed pillows and a coffee table with spring-loaded hinges.
  oTy Pennington Style Crosby Collection features a flip-top bar that expands
    to a full-size dining table that fits perfectly on any patio or deck with
    its versatility.

Get Grilling
Take grilling to the next level with top-of-the-line Kenmore grills, known for
building grills with enduring quality at an affordable price. This season the
brand is launching a new Kenmore Elite grill – perfect for grilling up for the
big game or a family reunion.

  oKenmore Elite Three Burner Gas Grill  (071-23675)  boasts a three burner
    gas grill with 692 square inches of cooking space, including a warming
    rack. The grill features large, easy to grip gas knobs that include a
    fully integrated one step electronic push and turn Individual burner
    ignition – making grilling easier than ever. Available in espresso and
    stainless steel at Sears stores, this model also comes in carbon grey
    metallic, vermillion red or champagne (available on sears.com only). The
    combination of features and style make the 071-23675 a terrific value at a
    retail price of $749.99.

For a complete listing of the Sears outdoor offering, including pricing and
details on items in each collection visit www.sears.com/outdoorliving. Get
free delivery on featured patio sets and gas grills over $399 (excludes
clearance and closeout items) and free store pickup when items are purchased
online.

About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 2,600
full-line and specialty retail stores in the United States and Canada and the
home of SHOP YOUR WAY, a social shopping experience where members have the
ability to earn points and receive benefits across a wide variety of physical
and digital formats through SHOPYOURWAY.com. Sears Holdings is the leading
home appliance retailer as well as a leader in tools, lawn and garden, fitness
equipment and automotive repair and maintenance. Key proprietary brands
include Kenmore, Craftsman and DieHard, with a broad apparel offering,
including such well-known labels as Lands' End, the Kardashian Kollection,
Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country
Living Home Collection. We are the nation's largest provider of home services,
with more than 15 million service and installation calls made annually and
have a long-established commitment to those who serve in the military through
initiatives like the Heroes at Home program. We have been named the 2011
Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate
Commitment Award" for Product Retailing and Energy Management and one of the
Top 20 Best Places to Work for Recent Grads.Sears Holdings Corporation
operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart
Corporation. For more information, visit Sears Holdings' website at
www.searsholdings.com. Twitter: @searsholdings | Facebook:
http://www.facebook.com/SHCCareers

About Ty Pennington Style
Ty Pennington Style is a seasonal home decor line that offers fun,
contemporary fashion at affordable prices. With signature versatility as well
as approachability, Ty Pennington Style includes everything--from bedding,
tabletop and furniture to indoor accents and outdoor living--to beautifully
update your home.

About the Kenmore brand
Kenmore is an industry leader in delivering smart and stylish appliance
innovations that help consumers do things quicker, easier and better.
Recognized as a top appliance brand, Kenmore continues to raise the bar with
industry-leading products across small and large appliance categories. The
brand recently took on a major overhaul re-launching and revamping packaging,
product, marketing and social media efforts with the promise of consistently
delivering more. The brand also introduced the Kenmore Craftsman Live Brand
Experience is an interactive space in the heart of Chicago equipped to stream
innovative experiences and events live online via Kenmore's Facebook page.
For more information, log on to www.kenmore.com or www.facebook.com/kenmore.

About George Hirsch, Chef and Lifestyle Expert
CEC, CCE, AAC, TV host, author, and executive producer George Hirsch has
always had a passion for outdoor adventure; beginning at an early age on
family camp-outs, George learned the fundamentals of knowing his fire. Little
did he know this would become more than a pastime; it would be the beginning
of an adventurous way of enjoying his lifestyle and the launch of his career
as a professional chef, television personality and best-selling author. George
has dedicated himself to sharing his approach of a well lived lifestyle using
food as the common denominator through his TV and multimedia extensions.
George is the executive producer and host of his national television series
highlighting food, travel, recreation & home – from his positive and
empowering perspective. His cooking & lifestyle TV series airing since 1994
include: "Grilling with Chef George Hirsch," "George Hirsch's Know Your Fire,"
"George Hirsch for Better Living & Lifestyles" and "GEORGE HIRSCH Living it
Up!" and new TV series, George Hirsch Lifestyle slated for 2013 release.
George has also been called upon as a leading lifestyle expert to appear on
many talk shows – such as; "Today," "Weekend Today," "Good Morning America"
and "Live! with Regis & Kelly." He is proud to share his original recipes,
content and lifestyle videos with Sears on Grilling is Happiness and Sears
Outdoor Style blogs.

Contact Information:
Larry Costello
Sears Holdings Corp.
(847) 286-9036
Larry.Costello@searshc.com

Amanda Coyne
Zeno Group for Sears
(773) 569-2764
Amanda.Coyne@zenogroup.com

SOURCE Sears Holdings Corporation

Website: http://www.searsholdings.com
 
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