Barbie® Puts Malibu Dreamhouse® Up for Sale

  Barbie® Puts Malibu Dreamhouse® Up for Sale

Fans Worldwide Are Invited to “Step into Barbie’s World” as She Searches for a
                            New Place to Call Home

Business Wire

LOS ANGELES -- February 7, 2013

Malibu, California’s most fashionable resident is moving. Today Barbie®
officially put her coastal Dreamhouse® on the market and is packing up her
three-story pink palace – signaling the launch of a year-long global brand
campaign. With the help of her realtor-to-the-stars Josh Altman, the
impressively scaled Barbie® Dreamhouse® is currently listed on the market for
$25 million*. Over the next few months, Barbie® will embark on a worldwide
tour to find a new dream home.

Barbie(R), the world's most fashionable doll, officially put her coastal
Dreamhouse(R) on the market ...

Barbie(R), the world's most fashionable doll, officially put her coastal
Dreamhouse(R) on the market - signaling the launch of a year-long global brand
campaign. With the help of her realtor-to-the-stars Josh Altman, the
impressively scaled Dreamhouse(R) is currently listed for $25 million* and can
be exclusively viewed at Trulia.com/Barbie. *for entertainment purposes only
(Photo: Business Wire)

Barbie® has been a part of girls’ dreams and imaginations for four
generations, but for the first time, the brand is literally letting fans
“into” her world by opening the doors to her palatial Dreamhouse®. This year’s
global campaign will feature real-life, life-sized experiences, online
engagement and retail touch points that bring the Barbie® Dreamhouse® to life
in new ways.

“It wasn’t an easy decision for Barbie to put her Dreamhouse on the market,
but this move marks an unprecedented opportunity for her fans to get an inside
look at her dreamy home,” said Lori Pantel, vice president, global marketing
for Barbie. “As the brand continues to evolve, we are focused on creating new
experiences that allow girls to step into Barbie’s world in ways they never
thought possible – igniting their imaginations and encouraging them to dream
even bigger.”

Doll House of Dreams

For 41 years, Barbie® doll’s famous Dreamhouse® has been a fictional Malibu
landmark as well as one of the most coveted toy homes. The original Barbie®
Dreamhouse® debuted in 1962, providing girls with the backdrop to “play house”
with Barbie® which brought to life Ruth Handler’s vision that Barbie® allows
girls to role play real life scenarios. Each model has represented the era the
house was “built” in with unique architectural features and interior design
details, including a three-story model in 2012. As a successful career woman
and homeowner, the Barbie® Dreamhouse® is one of her most valuable assets.

Dreamhouse® for Sale

After decades of living in Malibu, Barbie® is ready for a change – she’s
moving. To sell her house and make the move, Barbie® has enlisted the premier
real estate agent to celebrities, Josh Altman. Valued at $25 million*, her
creatively scaled 8,500 square foot, three-story, one-bedroom, one-bathroom
mansion is the only house in Malibu with truly unobstructed views of the ocean
– after all, it only has three walls! The Dreamhouse® also includes the iconic
pink elevator equipped with a state-of-the-art pulley system.

Altman has listed the Dreamhouse® online exclusively at Trulia (NYSE: TRLA), a
leading online marketplace for home buyers, sellers, renters, and real estate
professionals. Visit Trulia.com/Barbie to view the listing.

“Celebrity can add to the cache of a listing, but few homes also have such
iconic status as Barbie’s Malibu Dreamhouse,” said Altman. “I’ve been uniting
people with their very own dream homes for years and Malibu is considered one
of the most desirable addresses in the world, making this one-of-a-kind
property a realtor’s dream listing.”

A Designer Dream Team

In search of a new place to call home, Barbie® will embark on a worldwide
scouting tour where she will enlist the help of a “Dream Team” of designers to
provide her with advice and inspiration to make a decision on her new home.

Over the years, Barbie® has served as creative muse and inspiration to
hundreds of designers and stylists developing relationships with the best of
the best. This year, Barbie® is partnering with a group of admired style
setters, designers and industry experts to re-imagine the Barbie® Dreamhouse®
for today. The Barbie® Dream Team of interior designers include Los
Angeles-based textile designer and design influencer Lulu Dekwiatkowski, New
York/Palm Beach based designer Celerie Kemble and West Coast fashion and home
product designer Trina Turk.

Around-the-World Barbie Experiences

Barbie® will open the doors to her Dreamhouse® with the first-ever, larger
than life “Barbie™ The Dreamhouse Experience” which will debut on two
continents – Florida in the United States and Berlin, Germany in March.
Inspired by the popular web series,  Barbie™ Life in the Dreamhouse, this
interactive installation celebrates Barbie® doll’s fabulous life, allowing
fans a look inside her pink palace. Fans can visit www.barbiedreamhouse.com
for ticket pricing and more information.

Girls can get an all-access digital pass into the Dreamhouse® with the third
season of the CGI-animated reality web series, “Barbie™ Life in the
Dreamhouse.” The lighthearted, humorous show airs on Barbie.com/Dreamhouse,
and stars Barbie® and her friends, her sisters, adorable pets and long-time
boyfriend, Ken®. With more than 300 million views, translated into 21
different languages, mobile- and tablet-optimization and global distribution,
girls can visit the Dreamhouse® anytime and anywhere. On Barbie.com, the top
online destination for girls reaching 13 million unique visitors around the
world monthly, girls can make their dreams a reality by customizing their own
Dreamhouse®.

Girls can now also cruise the world in style with fun, fashion and runway
moments onboard Royal Caribbean International with the “Barbie™ Premium
Experience.” Available fleetwide this March, the onboard Barbie® package lets
girls sleep in Barbie-themed staterooms, attend a Barbie tea party and design
Barbie outfits while on the high seas.

Mega Bloks® and Barbie® are transforming the way girls can build, design and
decorate their Barbie® world with the global launch of Mega Bloks Barbie™ –
the first-ever Barbie™ building collection designed specifically for girls.
The complete construction toyline – including a Dreamhouse-inspired Luxury
Mansion -- lets girls literally build Barbie® doll’s world – piece by piece.

This fall, girls will have the ultimate play experience with a newly-designed
Dreamhouse®. Complete with two pink elevators, the 2013 Barbie® Dreamhouse® is
sure to be the must-have gift for the holidays.

Visit Barbie on Facebook (Facebook.com/Barbie) for the latest on her moving
adventures.

*For entertainment purposes only

For additional photography, video footage and background information on
Barbie® and her Dreamhouse, please visit www.BarbieMedia.com.

About Mattel:

Mattel, Inc. (NASDAQ:MAT) is the worldwide leader in the design, manufacture
and marketing of toys and family products. The Mattel family is comprised of
such best-selling brands as Barbie®, the most popular fashion doll ever
introduced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends®,
Fisher-Price® brands, including, Little People®, Power Wheels®, as well as a
wide array of entertainment-inspired toy lines. In 2013, Mattel was named as
one of FORTUNE Magazine's "100 Best Companies to Work For" for the sixth year
in a row. Mattel also is ranked among Corporate Responsibility Magazine's "100
Best Corporate Citizens." With worldwide headquarters in El Segundo, Calif.,
Mattel employs approximately 30,000 people in 40 countries and territories and
sells products in more than 150 nations. At Mattel, we are Creating the Future
of Play. Visit us at www.mattel.com, www.facebook.com/mattel or
www.twitter.com/mattel.

©2013 Mattel, Inc. All Rights Reserved.

MAT-B

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Contact:

Mattel
Stefani Yocky, 310-252-6514
stefani.yocky@mattel.com
or
Ketchum PR
Jamie Haley, 310-295-3349
jamie.haley@ketchum.com
 
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