Nanigans Releases ROI-Based Advertising Solution for Facebook Mobile

  Nanigans Releases ROI-Based Advertising Solution for Facebook Mobile

    Mobile Leaders Fab, TinyCo and Wooga Partner with Nanigans to Acquire
Profitable Customers at Scale; Leverage Nanigans’ Post-Install Measurement and
                      Optimization Technology on Mobile

Business Wire

BOSTON -- February 7, 2013

Nanigans, Inc. has released the industry’s first true ROI measurement and
optimization solution for Facebook mobile advertising. The solution empowers
mobile app developers to acquire profitable customers at scale quickly and
cost efficiently, leveraging real-time analytics, predictive algorithms and
automated bidding and ad management to maximize lifetime return on ad spend.

With overwhelming interest from Nanigans’ current customers, more than twenty
leading app developers in gaming and retail are implementing Nanigans’
ROI-based mobile advertising solution, including Fab, TinyCo and Wooga.

Facebook offers an unmatched audience of 680 million potential customers on
mobile, alongside a wealth of rich demographic, psychographic and behavioral
data to reach them. However, until now, mobile app developers only had insight
into how their ad spend drove installs, without an understanding of how those
installs generated in-app purchase revenue. Nanigans’ technology solves these

Extending Nanigans’ Ad Engine™ platform capabilities on desktop to mobile,
mobile developers can now spend their marketing dollars intelligently and
efficiently by quickly identifying profitable customers -- those who generate
more in-app purchase revenue over the long-term than the cost to acquire them.
By focusing on the lifetime return generated by audiences as opposed to only
the cost to acquire them or the immediate revenue they generate, Nanigans
identifies an app’s most profitable customers and automates media buying
decisions to find more of them.

“In a world where companies often over-spend to drive mobile app installs
without insight into the quality of those installs, we’re excited to provide
the first Facebook mobile advertising solution that optimizes for true
lifetime return on ad spend. We built this alongside our customers, who
represent some of the world’s largest app developers and leading performance
marketers, and are excited to offer the solution more broadly,” shared Ric
Calvillo, co-founder and CEO of Nanigans.

Mobile app developers in sectors ranging from gaming to ecommerce can leverage
Nanigans’ Facebook mobile advertising solution and benefit from:

  *Scaling Profitably: Acquire customers quickly and intelligently with an
    understanding of how various audiences engage and monetize after clicking
    Facebook ads and installing an app. With an understanding of how people
    convert and monetize in mobile apps after engaging with Facebook ads, Ad
    Engine automates bidding of future ad spend to surpass lifetime ROI goals.
  *Lifetime ROI Optimization: Ad Engine is the only Facebook advertising
    platform with lifetime ROI optimization. Nanigans customers benefit from a
    deep understanding of how people engage and monetize across their apps and
    over their lifetime, now on both desktop and mobile.
  *Cross-Platform Insights: For developers with mobile and desktop apps,
    Nanigans’ platform offers insights into monetization patterns of customers
    acquired on mobile as compared to those acquired on desktop. Advertisers
    have access to over 100 reporting metrics, from expected ROI to revenue
    per purchasing user.

Nanigans is committed to delivering lifetime ROI on behalf of the world’s
leading app developers, and is compliant with Facebook’s data and advertising
policies. To learn more about licensing Nanigans’ Ad Engine to grow and
monetize your mobile application, contact

® Facebook is a registered trademark of Facebook, Inc.

About Nanigans, Inc.

Nanigans is transforming how marketers acquire and remarket to customers. By
harnessing the power of lifetime value to inform more intelligent and
efficient media buying, the company is moving the industry away from buying on
a cost-per-click and cost-per-action basis to a lifetime ROI basis.

Nanigans’ Ad Engine™ is the only advertising platform that measures, predicts
and optimizes for lifetime ROI on both desktop and mobile. Chosen by the
world’s leading performance marketers in sectors such as retail and gaming, Ad
Engine delivers over 2 billion Facebook ad impressions every day that drive
over 2.5 million daily conversion events such as purchases.

Nanigans was founded in 2010 as an early Facebook Ads API developer and was
recently designated by Facebook a Strategic Preferred Marketing Developer
(sPMD). Backed by Avalon Ventures and with offices in Boston, New York, San
Francisco and London, Nanigans has over 85 employees and is growing rapidly.
To learn more visit:


Nanigans, Inc.
Cheryl Morris, 508-289-1446
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