Kellogg's® Launches One Year Countdown to the Sochi 2014 Olympic Winter Games with Announcement of Team Kellogg's™ Team USA

Kellogg's® Launches One Year Countdown to the Sochi 2014 Olympic Winter Games
            with Announcement of Team Kellogg's™ Team USA Athletes

Olympians, Paralympians, legends and hopefuls to share how they got their
starts

Suggested Tweets:

-- Team Kellogg's winter athletes show that from #greatstarts come great
things on.fb.me/IYBCnI #TeamKelloggs #TeamUSA

-- The Winter Games 1 year countdown starts! Learn more about the U.S. Olympic
Team Kellogg's athletes on.fb.me/IYBCnI #TeamKelloggs

-- Start cheering on Team Kellogg's U.S. Olympic athletes on their journey to
#Sochi2014 on.fb.me/IYBCnI #TeamKelloggs #TeamUSA

PR Newswire

BATTLE CREEK, Mich., Feb. 7, 2013

BATTLE CREEK, Mich., Feb. 7, 2013 /PRNewswire/ --The Sochi 2014 Olympic
Winter Games kick off one year from today, and Kellogg's® officially started
their countdown by announcing Team Kellogg's™, an elite group of Olympic
legends and Olympic and Paralympic athletes aspiring to represent Team USA.
Get to know the Team Kellogg's ^ athletes at Facebook.com/Kelloggs.

(Photo: http://photos.prnewswire.com/prnh/20130207/CG56053)

"From kids to athletes, Kellogg's understands the importance of breakfast as a
great start to help everyone reach their potential," said Kellogg North
America President Brad Davidson. "We are proud to continue our support of
Team USA and partner with this remarkable group of athletes who share our
belief that you can't get to the finish line without a great start."

Kellogg's will show once again that from great starts come great things by
featuring Team Kellogg's athletes in various promotional materials and
offering exclusive content as part of a comprehensive marketing campaign.
Kellogg's continues to offer a full portfolio of nutritious foods to help Team
USA athletes and everyone realize the potential of a great start.

Meet Team Kellogg's
A mix of nine Olympic medalists and Sochi Games hopefuls make up Team
Kellogg's roster. Olympic gold medalist and figure skating legend Kristi
Yamaguchi will serve as co-captain, along with hockey great and Olympic gold
medalist Jim Craig.

"I am excited to partner with Kellogg's and this group of amazing athletes to
showcase the importance of a great start," said Yamaguchi. "Breakfast was
always an integral part to my training routine which helped me win Olympic
gold. Now, as a mom of two, I make sure everyone in the family starts the day
off right so they can be their best."

Team Kellogg's includes:

  oGretchen Bleiler –Snowboarding

       oWhen Bleiler was 10 years old her family moved from the plains of
         Ohio to the mountains of Colorado. Taking advantage of her new home,
         she first tried skiing, but in an effort to keep up with her older
         brothers, she started snowboarding. She has become one of the top
         names in female snowboarding with a 2006 Olympic silver medal and
         four X-Games gold medals. Her passion also drove her to start the
         first-ever all girls half-pipe competition, The Snow Angels
         Invitational, to help other girls unlock their potential.

  oHeath Calhoun – Paralympic Alpine Skiing

       oFollowing in the footsteps of his father and grandfather, Calhoun
         joined the U.S. Army and while serving in Iraq in 2003 he lost his
         legs above the knee in combat. Initially confined to a wheelchair,
         Calhoun worked with his doctors to find prosthetic legs that helped
         him rediscovered his mobility. While attending a winter sports clinic
         in Aspen, Colo., he first attempted snow skiing and got his start on
         the slopes.

  oJim Craig – Ice Hockey Legend & Team Co-Captain

       oWhen Craig started playing hockey as kid, he didn't know the rules of
         the game, so he decided to tend goal as he figured he could at least
         keep the puck out of the net. And that he did, most memorably in
         February 1980 at the Winter Olympic Games when the U.S. men's Olympic
         hockey team defeated the highly favored Soviet team and ultimately
         won Olympic gold. Thirty three years later, the Miracle on Ice story
         still captivates, and with Russia's hosting of the 2014 Olympic
         Winter Games, the story is sure to find new life.

  oMeryl Davis & Charlie White – Ice Dancing

       oWhen Davis and White began skating together in 1997, their biggest
         hurdle was making eye contact with each other. But after working
         together for 15 years they've overcome that to become five-time
         national champions, Olympic silver medalists and world champions.
         They're now determined to bring home gold at the 2014 Games in Sochi.

  oNoelle Pikus-Pace – Skeleton

       oA start isn't always at the beginning, as Pikus-Pace knows well. A
         2006 Olympic gold medal favorite in women's skeleton, Noelle was
         tragically hit by a runaway bobsled during team trials and had to sit
         out the Games. She returned in 2010, just missing the podium by 1/10
         of a second. Now, as a mother of two, she is ready to compete in
         Sochi to finish what she started.

  oAmy Purdy – Paralympic Snowboarding

       oPurdy got started down her path at age 19, due to a bout of severe
         meningitis that claimed both her legs and her spleen; a year and a
         half later she required a kidney transplant. Despite these health
         challenges, she has managed to become theUSnumber one ranked
         adaptive snowboarder and was instrumental in the sport being included
         in the 2014 Paralympics. She gives back to the Paralympic community
         consistently, serving as a motivational speaker and humanitarian
         while constantly challenging herself to complete new endeavors.

  oKristi Yamaguchi – Figure Skating Legend & Team Co-Captain

       oYamaguchi got her start in skating at the age of six to help her
         overcome her club feet. A shy kid, the ice became a safe haven and
         emotional outlet, ultimately boosting her confidence. That simple
         beginning blossomed into an amazing career, leading her to become one
         of figure skating's most iconic athletes. The 1992 gold medalist and
         U.S. Olympic Hall of Fame member has continued to succeed off the ice
         as an advocate of healthy living and an author of two children's
         stories.

  oTorin Yater-Wallace – Freeskiing

       oThe grandson of a surfboard designing legend, Yater-Wallace started
         skiing at age seven and has relentlessly pushed himself to fly higher
         and go faster ever since. He learned early on from his grandfather
         how to follow his dream and unlock his potential through hard work
         and dedication. That potential makes him a much-talked about U.S.
         Olympic Team hopeful for 2014.

Kellogg Company and USOC Relationship Continues
Dating back to 1976, Kellogg Company has a long history of helping athletes
start the day off right through its support of the United States Olympic
Committee. Looking forward, Kellogg is proud to  support the U.S. Olympic and
Paralympic Teams for the 2014 and 2016 Games, as well as Team USA athletes at
the 2015 Pan American and Parapan American Games. Kellogg's products are
available to Team USA athletes at all U.S. Olympic Training Centers in
Colorado Springs, Colo., Lake Placid, N.Y., and Chula Vista, Calif.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world
through foods and brands that matter. With 2012 sales of $14.2 billion,
Kellogg is the world's leading cereal company; second largest producer of
cookies, crackers and savory snacks; and a leading North American frozen foods
company. Every day, our well-loved brands nourish families so they can
flourish and thrive. These brands include Kellogg's®, Keebler®, Special K®,
Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®,
Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about
our responsible business leadership, foods that delight and how we strive to
make a difference in our communities around the world, visit
www.kelloggcompany.com.

SOURCE Kellogg Company

Website: http://www.kelloggcompany.com
Contact: Media Hotline, Kellogg Company, +1-269-961-3799,
media.hotline@kellogg.com, or Teresa Chou, +1-312-240-2836,
teresa.chou@krispr.com
 
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