Alliance Data's Canadian Loyalty Business Announces New Multi-Year Agreement With Staples Canada Inc.

 Alliance Data's Canadian Loyalty Business Announces New Multi-Year Agreement
                           With Staples Canada Inc.

National Agreement Signed in New Office Products Category

PR Newswire

DALLAS, Feb. 7, 2013

DALLAS, Feb. 7, 2013 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE:
ADS), a leading provider of loyalty and marketing solutions derived from
transaction-rich data, today announced that its Canadian loyalty business
signed a new multi-year agreement with Staples Canada Inc., Canada's largest
supplier of office supplies, technology, office furniture and business
services to all types of business - from small home office to large
enterprise. Staples Canada Inc. operates approximately 330+ locations in every
Canadian province under the banners Staples® and Bureau en Gros (MC).

(Logo: )

The AIR MILES® Reward Program is Canada's premier coalition loyalty program,
with approximately two-thirds of Canadian households actively collecting
reward miles. Staples Canada joins a coalition of more than 220 leading
brand-name sponsors representing thousands of retail and service locations and
global online brands. AIR MILES reward miles can be redeemed for more than
1,000 different rewards, such as travel, movie passes, entertainment
attractions and electronic merchandise. 

Staples Canada Inc. will launch the AIR MILES Reward Program nationally
in-store and online in early March 2013.

"This long-term partnership with Staples Canada strengthens our presence in
the very important specialty retail sector and further reflects our strategy
to deepen our reach into the high value, mid-frequency spend category," said
Bryan Pearson, president of LoyaltyOne, owner and operator of the AIR MILES
Reward Program. "With its substantial store presence across the country, and
its stake as Canada's largest office products company, Staples Canada adds
considerable presence to our current roster of sponsors and exceptional
potential value for AIR MILES collectors."

"This partnership represents a great fit with our overall strategic direction
and our focus on putting the customer first," says Steve Matyas, president of
Staples Canada. "Our partnership gives customers one more reason to shop at

About Staples Canada Inc.

Staples, Canada's largest office products company is committed to providing
Canadians with a wide choice of office services and products. Serving all
types of business - from the small home office to large enterprise - Staples
makes it easy for customers to operate their offices efficiently and
affordably by offering an extensive selection of office supplies, technology,
electronics and office furniture as well as business services, including
computer repair and maintenance, and copy and print services. Operating as
Bureau en GrosMC in the province of Quebec and Staples Canada in all other
provinces, the company employs over 15,000 associates at 330+ stores and at
their head office in Richmond Hill, Ontario. Ranked as one of Canada's top ten
Canadian companies in Marketing Magazine's Marketing/Leger 2011 Corporate
Reputation Survey, Staples/Bureau en Gros is dedicated to offering customers
the highest level of service, whether they choose to shop in-store, by
catalogue or online. Staples Canada/Bureau en Gros also is invested in a
number of corporate giving programs that actively support environmental,
educational and entrepreneurial initiatives in Canadian communities from coast
to coast. Visit for more information, or visit us on Facebook
and Twitter.

About LoyaltyOne

LoyaltyOne is a global leader in the design and implementation of coalition
loyalty programs, customer analytics and loyalty services for Fortune 1000
clients around the world. LoyaltyOne's unparalleled track record delivering
sustained business performance improvement for clients stems from its unique
combination of hands-on practitioner experience and continuous thought
leadership. LoyaltyOne has over 20 years history leveraging data-driven
insights to develop and operate some of the world's most effective loyalty
programs and customer-centric solutions. These include the AIR MILES Reward
Program, North America's premier coalition loyalty program and a working
partnership with Latin America's leading coalition program, dotz. LoyaltyOne
is also the equity partner of Direxions, a loyalty pioneer headquartered in
India and the owner of COLLOQUY, a group dedicated to research, publishing and
education for the global loyalty industry. LoyaltyOne is an Alliance Data
company. For more information, visit

About Alliance Data

Alliance Data® (NYSE: ADS) and its combined businesses is North America's
largest and most comprehensive provider of transaction-based, data-driven
marketing and loyalty solutions serving large, consumer-based industries. The
Company creates and deploys customized solutions, enhancing the critical
customer marketing experience; the result is measurably changing consumer
behavior while driving business growth and profitability for some of today's
most recognizable brands. Alliance Data helps its clients create and increase
customer loyalty through solutions that engage millions of customers each day
across multiple touch points using traditional, digital, mobile and other
emerging technologies. Headquartered in Dallas, Alliance Data and its three
businesses employ approximately 11,000 associates at more than 70 locations

Alliance Data consists of three businesses: Alliance Data Retail Services, a
leading provider of marketing-driven credit solutions; Epsilon®, a leading
provider of multichannel, data-driven technologies and marketing services; and
LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada's
premier coalition loyalty program. For more information about the company,
visit our web site,, or you can follow us on Twitter at

Alliance Data's Safe Harbor Statement/Forward Looking Statements

This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such statements may use words
such as "anticipate," "believe," "estimate," "expect," "intend," "predict,"
"project" and similar expressions as they relate to us or our management. When
we make forward-looking statements, we are basing them on our management's
beliefs and assumptions, using information currently available to us. Although
we believe that the expectations reflected in the forward-looking statements
are reasonable, these forward-looking statements are subject to risks,
uncertainties and assumptions, including those discussed in our filings with
the Securities and Exchange Commission.

If one or more of these or other risks or uncertainties materialize, or if our
underlying assumptions prove to be incorrect, actual results may vary
materially from what we projected. Any forward-looking statements contained in
this presentation reflect our current views with respect to future events and
are subject to these and other risks, uncertainties and assumptions relating
to our operations, results of operations, growth strategy and liquidity. We
have no intention, and disclaim any obligation, to update or revise any
forward-looking statements, whether as a result of new information, future
results or otherwise, except as required by law.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this presentation regarding Alliance Data Systems
Corporation's business which are not historical facts are "forward-looking
statements" that involve risks and uncertainties. For a discussion of such
risks and uncertainties, which could cause actual results to differ from those
contained in the forward-looking statements, see "Risk Factors" in the
Company's Annual Report on Form 10-K for the most recently ended fiscal year.
Risk factors may be updated in Item 1A in each of the Company's Quarterly
Reports on Form 10-Q for each quarterly period subsequent to the Company's
most recent Form 10-K.

SOURCE Alliance Data Systems Corporation

Contact: Julie Prozeller - Analysts/Investors, FTI Consulting,
+1-212-850-5721,; or Shelley Whiddon - Media,
Alliance Data, +1-214-494-3811,
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