Sean John Announces New Footwear License Agreement

              Sean John Announces New Footwear License Agreement

PR Newswire

NEW YORK, Feb. 7, 2013

NEW YORK, Feb. 7, 2013 /PRNewswire/ --Sportswear company Sean John launches
casual and athletic footwear for the Fall 2013 season in collaboration with 2
Feet Productions.

The Fall 2013 Sean John footwear collection includes men's and children's
casual, sport, and athletic styles that complement the existing range of Sean
John apparel and accessories. Designed as an extension of the Sean John
lifestyle built by the brand's iconic founder, Sean "Diddy" Combs, styles will
include athletic-inspired wing tips and chukkas, boots and high tops.

"I'm excited to collaborate with 2 Feet Productions as our new footwear
partner," says Jeff Tweedy, President of Sean John. "Their tremendous
experience in design and production makes them the ideal partner for us as we
enter this important market."

With over 20 years of experience, 2 Feet Productions will bring its extensive
experience in sales, distribution, sourcing and manufacturing to the
partnership.

Udi Avshalom, CEO of 2 Feet Productions, added "Sean John is among the most
established contemporary menswear brands in the marketplace and we are
thrilled to start a relationship with a company that is recognized for its
quality and style. We believe this partnership will serve as a great
opportunity to bring value to the Sean John customer."

The Fall 2013 Sean John footwear collection will be available at Macy's and
Foot Action stores in late July.

About Sean John
Sean John, a privately held company, was created by music icon Sean "Diddy"
Combs and made its fashion debut with a men's sportswear collection in 1998.
In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of
Fashion Designers of America as Men's Wear Designer of the Year. With annual
retail sales in the United States of over $525 million, Sean John remains one
of the most impressive full lifestyle brands in the US and around the world.
In May of 2010 Sean John signed a deal with Macy's to be the exclusive U.S.
department store retailer for the Sean John men's sportswear collection
beginning with Holiday 2010. The Sean John product is available online at
macys.com and in over 500 Macy's stores across the country, with additional
doors to be added in the years ahead. Learn more at www.seanjohn.com.

SOURCE Sean John

Website: http://www.seanjohn.com
Contact: Edward Padron, C&M Media Ltd, +1-646-336-1398 x 204,
Edward@CMMediaPR.com