Dassault Systèmes Launches “Perfect Package”, a New Industry Solution Experience for Consumer Packaged Goods

  Dassault Systèmes Launches “Perfect Package”, a New Industry Solution
  Experience for Consumer Packaged Goods

  The 3DEXPERIENCE Platform Transforms the Way Marketers Can Design Dazzling
                        Packaging for their Consumers

Business Wire

VELIZY-VILLACOUBLAY, France -- February 7, 2013

Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the 3DEXPERIENCE Company,
a world leader in 3D design, 3D Digital Mock Up and Product Lifecycle
Management (PLM) solutions, announced today the launch of a new industry
solution experience for Consumer Packaged Goods (CPG) companies called
“Perfect Package”. Based on Dassault Systèmes’ 3DEXPERIENCE platform, it helps
integrate the highly fragmented package design process across the entire
supply chain to enable winning package designs and faster time to market.

The package development process has traditionally been a serial development
process plagued by multiple rounds of rework, resulting in sub-optimal
designs. The “Perfect Package” industry solution experience turns it into a
synchronized package design process from end to end, integrating internal and
external organizations to create breakthrough packaging in record time. Brand
manufacturers, design agencies, packaging suppliers and artwork studios
collaborate together to virtually create, visualize and validate innovative
designs, allowing for rapid packaging iterations and decision taking.

This significantly reinforces innovation, shortens package design cycles,
lowers materials costs and virtually eliminates the chance for costly
packaging-related recalls by creating tighter integration and control of
artwork development and copy management. “Perfect Package” also drives
packaging reuse. Instead of redesigning new packages for every product
initiative, CPG companies can repurpose and modify existing designs, saving
time and increasing package sustainability and delivering more value through a
desired consumer experience.

“In the world of Fast Moving Consumer Goods companies, some succeed, some
fail, and some make an impact on society. This impact is mostly due to a
perfect match between the actual product and the way it is delivered: the
packaging,” said Monica Menghini, Executive Vice President, Industry and
Marketing, Dassault Systèmes. “Packaging is a key component of any brand’s
equity. It is, essentially, the first and most important advertising for that
product. This is what inspired us to create 'Perfect Package'. Creating a
perfect consumer experience requires more than just a nice design tool. Our
3DEXPERIENCE platform allows to embrace the design experience need of today’s

To learn more about “Perfect Package” and all of Dassault Systèmes’ industry
solution experiences for Consumer Packaged Goods and Retail, including
“Perfect Shelf,” please visit:

About Dassault Systèmes

Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with
virtual universes to imagine sustainable innovations. Its world-leading
solutions transform the way products are designed, produced, and supported.
Dassault Systèmes’ collaborative solutions foster social innovation, expanding
possibilities for the virtual world to improve the real world. The group
brings value to over 150,000 customers of all sizes, in all industries, in
more than 140 countries. For more information, visit www.3ds.com.

and 3D VIA are registered trademarks of Dassault Systèmes or its subsidiaries
in the US and/or other countries.


Dassault Systèmes Press Contacts
Corporate / France
Arnaud MALHERBE, +33 (0)1 61 62 87 73
Elena FERNANDEZ, +1 (978) 442-2790
Virginie BLINDENBERG, +33 (0) 1 61 62 84 21
Grace MU, +86 10 6536 2288
Jahyun AHN, +82 2 3270 7893
Yukiko SATO, +81 3 5442 6445
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