Bud Light Platinum Engages Justin Timberlake As Creative Director
Justin Timberlake to Appear in New Bud Light Platinum Ad debuting during The
55th Grammy Awards
ST. LOUIS, Feb. 7, 2013
ST. LOUIS, Feb. 7, 2013 /PRNewswire/ -- Bud Light Platinum today announced a
new partnership with entertainment superstar Justin Timberlake to provide
creative, musical and cultural curation for the brand.
"Bud Light Platinum brings a refined, discerning aesthetic to beer that plays
well with what I'm doing," said Timberlake. "I'm looking forward to not only
being a part of the creative process, but in bringing other talented musicians
to the forefront as well."
"Justin Timberlake is one of the greatest creative minds in the entertainment
industry, and his insights will help us further define Bud Light Platinum's
identity in the lifestyle space," said Paul Chibe, vice president of U.S.
marketing, Anheuser-Busch. "Since launching Bud Light Platinum last year,
we've worked to align the brand closely with music, including leveraging
tracks by Kanye West and Avicii in our first ads. Partnering with Justin as
he makes his return to music brings a new level of relevance and credibility
to the brand."
The partnership – developed with Steve Stoute's advertising agency,
Translation – will begin at The 55th Grammy Awards this Sunday, Feb. 10, when
Timberlake appears in a new sixty-second Bud Light Platinum ad, "Platinum
Night." The new spot will also feature Timberlake's new record-breaking
single "Suit & Tie."
Terms of the partnership were not disclosed.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.7percent share of U.S. beer sales to retailers. The company brews
Budweiser and Bud Light, two of the world's largest-selling beers.
Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading
aluminum recycler for more than 30 years. The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues
to operate under the Anheuser-Busch name and logo. For more information,
For more information, contact:
Phillip Cleveland, Bud Light
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