40,000 Canadian students turn down the lights and turn up their energy

40,000 Canadian students turn down the lights and turn up their energy 
Shell and Canadian Geographic bring CEDC back to Canadian students 
CALGARY, Feb. 7, 2013 /CNW/ - A record number 40,000 students from across 
Canada are about to embark on the Classroom Energy Diet Challenge (CEDC), a 
three-month program to increase their energy literacy. 
"The teachers and students of last year's inaugural program must have inspired 
others across Canada, as the number of participants in this year's CEDC has 
tripled!" said André Préfontaine, President and Publisher of Canadian 
Geographic. 
Building on 2012, this year's Challenge has better prizes, more 
community-centric activities to raise local energy awareness and a GlobalTV 
classroom. For the first time, GlobalTV is partnering with the CEDC for the 
Global Classroom, the program will follow one classroom throughout The 
Challenge Phase and broadcast the student's hands-on learning experience on 
Shaw TV's Go! and online. The selected Global Classroom will act as the 
ambassadors of the program. 
This year's Global Classroom spotlight will shine on Mrs.Shelden's grade 3 
classroom of Surrey, B.C. Young host and student peer, Rachel Scarlett, will 
walk viewers through the hands-on learning experience, highlighting the 
student's endeavours to reduce their own environmental footprint and 
ultimately act as ambassadors for The Challenge. Principal Byron Gammel of 
Prince Charles Elementary says he is excited for his students to transform 
into "environmental movie stars." 
"We are proud to be part of the innovative thinking taking place in Canadian 
classrooms," said Lorraine Mitchelmore, Shell Canada President and Country 
Chair. "Innovation is valued at Shell. We are impressed by the creative 
efforts teachers use to teach their students about where energy comes from, 
how it is used and the issues Canadians face managing their energy resources." 
CEDC was developed through a partnership between Shell Canada and Canadian 
Geographic to increase energy literacy in Canada. The competition is divided 
into two streams: the Classroom Challenge, where registered classes from 
kindergarten to grade 12 will complete up to 25 energy-focused, curriculum 
based lesson plans and the Video Contest, where students create a video 
teaching other Canadians how to reduce their energy footprint. The competing 
classrooms are eligible to win prizes including a set of iPads (valued over 
$5,000) and donations to charities of their choice. 
For more information on the Classroom Energy Diet Challenge, please visit 
www.canadiangeographic.ca/cedc. The CEDC can also be found on Twitter and 
Facebook. If you are interested in speaking with a competing classroom in your 
area, please see coordinates below to arrange an interview. 
Notes to Editors 
--  A media backgrounder is available. 
Canadian Geographic
The Royal Canadian Geographical Society is dedicated to imparting a broader 
knowledge and deeper appreciation of Canada — its people and places, its 
natural and cultural heritage and its environmental, social and economic 
challenges. The Society's mission is to make Canada better known to Canadians 
and its goal is to make Canadians more geographically-literate. The principal 
mechanism of its public education role is Canadian Geographic magazine. For 
more than 80 years, Canadian Geographic has been telling stories, explaining 
issues and making the country more accessible through words, pictures and maps. 
Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its 
headquarters in The Hague and is listed on the London, Amsterdam, and New York 
stock exchanges. Shell companies have operations in more than 90 countries and 
territories with businesses including oil and gas exploration and production; 
production and marketing of liquefied natural gas and gas to liquids; 
manufacturing, marketing and shipping of oil products and chemicals and 
renewable energy projects. For further information, visit www.shell.com. 
Shell Canada Ltd
Shell has been operating in Canada since 1911 and employs approximately 8,000 
people across the country. A leading manufacturer, distributor and marketer of 
refined petroleum products, Shell produces natural gas, natural gas liquids 
and bitumen, and is Canada's largest producer of sulphur. Shell is one of 
Canada's oil sands developers and operates the Athabasca Oil Sands Project on 
behalf of the joint venture partners. 
ENQUIRIES: 
Canadian Geographic: Please contact Andrew Lovesey 
atLovesey@canadiangeographic.caor 1-613-745-4629.  Shell: For 
journalists and media inquiries only: Reporters may contact Shell  Media 
Relations atmedia-desk@shell.com or 1-877-850-5023. Please provide both your 
email and phone number. 
SOURCE: Shell Canada Limited 
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CO: Shell Canada Limited
ST: Alberta
NI: OIL *  
-0- Feb/07/2013 17:40 GMT
 
 
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