National CineMedia (NCM) Adds Marquee Cinemas as an Affiliate

  National CineMedia (NCM) Adds Marquee Cinemas as an Affiliate

Business Wire

CENTENNIAL, Colo. & BECKLEY, W.Va. -- February 7, 2013

National CineMedia (NCM), a leading integrated media company reaching U.S.
consumers in movie theaters, online and through mobile technology, has entered
into an affiliate agreement with Marquee Cinemas.

Under the terms of the exclusive long-term agreement, 18 Marquee Cinemas movie
theaters with 173 screens and approximately 5.1 million annual attendees in
Conn., Fla., Ky., N.J., N.Y., N.C., Pa., Tenn., Va., and W.Va. will join the
NCM Cinema Network and present NCM’s FirstLook pre-feature program and NCM
Fathom Events beginning March 1, 2013.

“The state-of-the-art digital theaters operated by Marquee are a great
addition to our national theater network,” said Kurt Hall, National CineMedia
(NCM)'s chairman and chief executive officer. “Their prime theater locations,
many among the top grossing theatres in their respective markets, have
expanded our network into a number of new DMAs and strengthened our geographic
coverage in several of our existing DMAs. We look forward to working with
Curtis and his team as we provide their patrons with our high-quality
FirstLook pre-show and new programming from our NCM Fathom division.”

“Marquee Cinemas is excited to join NCM Media Networks because it will greatly
expand advertising opportunities for our clients in addition to providing
enhanced entertainment options for our customers through their NCM Fathom
Events network. We look forward to a long and successful relationship,” said
Curtis E. McCall, chief executive officer of Marquee Cinemas.

The NCM Cinema Network is the largest digital in-theater network in the United
States, with exclusive, long-term cinema advertising agreements in place with
founding member exhibitors AMC Entertainment Inc., Cinemark Holdings Inc. and
Regal Entertainment Group, the three largest exhibitors in the country
totaling approximately 1,165 theaters and 15,525 screens. In addition, NCM
currently has network affiliate relationships with over 30 top regional
theater circuits representing approximately 390 theaters and 4,075 screens.
With the addition of this new network affiliate, NCM’s national cinema network
totals approximately 1,555 theaters and approximately 19,600 screens.

About Marquee Cinemas

Marquee Cinemas is a regional exhibitor based in Beckley, W.Va. operating 18
locations with 173 screens in 10 eastern states. The company was originated in
1979 with a 2-screen location in West Virginia. 162 of screens offer digital
projection and 171 screens are stadium seating. www.marqueecinemas.com

About National CineMedia (NCM)

NCM operates NCM Media Networks, a leading integrated media company reaching
U.S. consumers in movie theaters, online and through mobile technology. The
NCM Cinema Network and NCM Fathom Events present cinema advertising and events
across the nation’s largest digital in-theater network, comprised of theaters
owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal
Entertainment Group (NYSE: RGC) and other leading regional theater circuits.
NCM’s theater advertising network covers 183 Designated Market Areas® (49 of
the top 50) and includes over 19,300 screens (over 18,400 digital). During
2011, approximately 680 million patrons (on an annualized basis) attended
movies shown in theaters in which NCM currently has exclusive, cinema
advertising agreements in place. The NCM Fathom Events live digital broadcast
network (“DBN”) is comprised of over 720 locations in 170 Designated Market
Areas® (including all of the top 50). The NCM Interactive Network offers
360-degree integrated marketing opportunities in combination with cinema,
encompassing 41 entertainment-related websites, online widgets and mobile
applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 48.6% interest in
and is the managing member of National CineMedia LLC. For more information,
visit www.ncm.com or www.FathomEvents.com.

Contact:

NCM Media Networks
Amy Jane Finnerty, 212-931-8117
amy.finnerty@ncm.com
 
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