Choice Hotels International Promotes Mike Shemer to Vice President, Business Planning

 Choice Hotels International Promotes Mike Shemer to Vice President, Business
                                   Planning

PR Newswire

SILVER SPRING, Md., Feb. 7, 2013

SILVER SPRING, Md., Feb. 7, 2013 /PRNewswire/ --Choice Hotels International,
Inc. (NYSE: CHH) today announced that Mike Shemer has been promoted to vice
president, business planning from senior director, business transformation and
governance for Choice Hotels.

Shemer's new responsibilities include: business transformation, IT product
ownership, governance and planning, and project management. He will manage and
implement enterprise wide complex change initiatives, while effectively
collaborating with other key leaders in the organization. Shemer will also
work closely with senior management to identify and redesign critical
processes for greater efficiency and effectiveness across Choice Hotels
operations.

"Business planning is essential to the success of the organization as we grow
our franchise system and develop and adapt to new technology. Mike has been
instrumental in driving strategic business transformation initiatives,
strategies and implementing a variety of key processes that have helped to
drive effective and efficient results for the company," said John Bonds,
senior vice president, strategy and services for Choice Hotels. "Mike has been
an outstanding leader with a proven track record implementing complex,
large-scale projects for Choice. In his new role, Mike will be able to
contribute even more to the overall success of our organization."

Shemer has has served in a number roles within Choice Hotels, with
responsibilities in the areas of Sarbanes-Oxley compliance, finance and
project management. Prior to joining Choice Hotels, Shemer was an engagement
manager at Jerfferson Wells International.

About Choice Hotels
Choice Hotels International, Inc. franchises approximately 6,200 hotels,
representing more than 495,000 rooms, in the United States and more than 30
other countries and territories. As of September 30, 2012, 360 hotels,
representing 29,000 rooms, were under construction, awaiting conversion or
approved for development in the United States. Additionally, 75 hotels,
representing approximately 7,000 rooms, were under construction, awaiting
conversion or approved for development in more than 20 other countries and
territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn,
Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo
Lodge and Rodeway Inn brands, as well as its Ascend Hotel Collection
membership program, serve guests worldwide.

Additional corporate information may be found on the Choice Hotels
International, Inc. website, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Hotel Collection are
proprietary trademarks and service marks of Choice Hotels International.

© 2013 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Contact: Robin Pence, +1-301-592-5186, robin_pence@choicehotels.com
 
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